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  • 13 May 2014
  • First Look

First Look: May 13

eligible for a discount on the purchase price conditional on their achieving the sales targets set by the franchisor. We show that car dealers (franchisees) who exclusively deal in cars of the brand offered by the franchisor receive... View Details
Keywords: Sean Silverthorne
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

that have led to asset impairments. More recently, the Bulgarian energy regulator announced its intentions to seek a 30% price reduction on a power purchase agreement signed over ten years ago with AES.... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles or refrigerators); when asked to list the first people they knew who came to... View Details
Keywords: Sean Silverthorne
  • 07 May 2013
  • First Look

First Look: May 7

publicly announced their intention to sell their 76.7% stake in Ducati Motor Holding S.p.A., an iconic Italian producer of sport performance motorcycles. The decision followed a six-year turnaround during which Ducati returned to... View Details
Keywords: Carmen Nobel
  • 13 Mar 2018
  • First Look

March 13, 2018

evaluating—and helping to redesign—the posting of restaurant hygiene scores on Yelp.com. Implementing a difference-in-differences strategy, we find that posting restaurant hygiene scores on Yelp leads to a 12% decrease in purchase View Details
Keywords: Sean Silverthorne
  • 02 Apr 2013
  • First Look

First Look: April 2

being a pioneer of impact investing: the application of investment practices in the delivery of high impact social interventions, with the intent of providing positive financial returns to investors. View Details
Keywords: Sean Silverthorne
  • 28 Jun 2016
  • First Look

June 28, 2016

of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to View Details
Keywords: Sean Silverthorne
  • 05 Sep 2012
  • First Look

First Look: September 5

governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of the document, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their financial... View Details
Keywords: Sean Silverthorne
  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

predicting their current language learning. Further, we find that recipients’ cognitive and affective responses over time differentially influence two future behavioral outcomes: intention to leave the organization and willingness to... View Details
Keywords: Dina Gerdeman
  • 04 Jan 2012
  • First Look

First Look: January 4

purchased bundles may not always purchase pure consoles, even though consoles may be cheaper than bundles. The type of bundling chosen is critical to extracting value from consumers, with pure bundling... View Details
Keywords: Carmen Nobel
  • 14 Apr 2009
  • First Look

First Look: April 14, 2009

consumers to purchase more than one brand. When consumers purchase all varieties from which they derive non-negative net utility, there is no competition, so that each firm behaves like an unconstrained... View Details
Keywords: Martha Lagace
  • 20 Nov 2007
  • First Look

First Look: November 20, 2007

Burton had to assess the plans from a global perspective. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=508009 The Hertz Corporation (A) Harvard Business School Case 208-030 Examines the leveraged... View Details
Keywords: Martha Lagace
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

for fake list prices but smaller in longer-lived stores and stores closer to regular retail channels. In a complementary laboratory experiment, we find that fake list prices have no impact on purchase intent... View Details
Keywords: Dina Gerdeman
  • 23 Jan 2007
  • First Look

First Look: January 23, 2007

entrepreneurs. Designed for entrepreneurial and international business courses. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=807075 Bill Gates and Steve Jobs Harvard Business School Case 407-028 Bill... View Details
Keywords: Martha Lagace
  • 25 Feb 2014
  • First Look

First Look: February 25

purchase intent while the latter is not. Publisher's link: http://www.affdex.com/assets/Entertainment-effects-on-Purchase-Funnel.pdf August 2013 Columbia FDI Perspectives Government-held Equity in Foreign... View Details
Keywords: Sean Silverthorne
  • 08 Nov 2017
  • Research & Ideas

Handgun Waiting Periods Prevent Hundreds of Homicides Each Year

the weapon, if the only intention for making the purchase was to do harm within a certain period of time. “The most plausible explanation as to why waiting periods work is this: People have visceral states,... View Details
Keywords: by Dina Gerdeman
  • 14 Oct 2009
  • First Look

First Look: October 14

momentum during the transition, corporate leaders were intent on continuing to use Gillette as a catalyst of change. Purchase this supplement: http://cb.hbsp.harvard.edu/cb/product/309032-PDF-ENG View Details
Keywords: Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

paper: http://www.hbs.edu/research/pdf/07-022.pdf   Cases & Course MaterialsAirbus vs. Boeing (B): Should Airbus Build the VLCT Alone? Harvard Business School Supplement 707-448 Supplements the (A) case. Purchase this supplement:... View Details
Keywords: Martha Lagace
  • 17 Dec 2013
  • First Look

First Look: December 17

facial tracking to explore how marketers can best use entertainment in ads to increase their effectiveness in increasing intent to purchase. The findings suggest that the optimal amount of entertainment differs by type of entertainment... View Details
Keywords: Carmen Nobel
  • 22 Jan 2013
  • First Look

First Look: Jan. 22

cosmetics and personal care powerhouse declared its intention to double its consumer base to two billion and increase its share of sales from emerging markets. CEO Jean-Paul Agon made it his number one goal to "prepare the company to... View Details
Keywords: Sean Silverthorne

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