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- All HBS Web (218)
- Faculty Publications (30)
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
incentive—$300 to customers who opened particular cards and charged $1,000 to them during the first 90 days. Although the promotion helped Commonwealth Bank attract more customers, they didn’t spend as much or stay as long as those gained... View Details
Keywords: by Danielle Kost
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
data-id=_/HwZhW1Gssbb77V0GBoue][/div] Which types of brand stories should companies tell? After KFC was chastised by the U.K. Advertising Standards Authority for what it deemed inappropriate ads promoting the brand’s “finger licking good”... View Details
Keywords: by Jill Avery and Richard Edelman
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
sick to work the day after the Super Bowl, and there are some HR executives that are lobbying to actually have the day after the Super Bowl be a holiday. Kenny: Yes, I'm in favor of that. Kenny: How many minutes of advertising in a... View Details
- 01 Mar 2006
- News
Presidential Adviser
When President George W. Bush (MBA ’75) went on the road in early January to promote his stalled economic policies, he was accompanied by his top economic adviser, Allan Hubbard (MBA ’72). It’s Hubbard’s job on such trips to sit down with... View Details
- 01 Dec 2003
- News
Acing Reality
The Amazing Race. Dubbed Team Chippendales by their rivals, the openly gay couple won the television audience’s favor and took the top prize in a 44,000-mile race across four continents. “In the last leg, the two overcame Arndt’s reckless... View Details
- 24 Feb 2014
- Research & Ideas
Busting Six Myths About Customer Loyalty Programs
the privilege of collecting loyalty card customer data. As former Tesco CEO Sir Terry Leahy put it in his recent book referring to the 1 percent loyalty discount: "It was a thank you, pure and simple." Can such small rewards convince consumers to View Details
- 01 Apr 2001
- News
Hit Radio Show and HBS Alumni Help Young Classical Musicians
interested in classical music. And HBS graduates have played a key role in all of this.” Indeed, according to Slavet, field-study and class-project recommendations by HBS students “laid the groundwork for what we’ve become — an online social entrepreneurship venture... View Details
- Profile
Carlos Coto
seeing tellers as a cost, and instead, trained them to take advantage of sales opportunities?" Carlos made the pitch then rolled out a plan. In one year, floor sales increased by 120%. Carlos received HSBC's highest honor, the "President's Award," and... View Details
- 01 Jun 2001
- News
On the Inside
States from Taiwan as an eight-year-old speaking no English, the New York Times (February 26, 2001) reported. “I was very lucky to grow up in a family that believed in hard work and education,” said Chao, who favors outreach and access... View Details
Keywords: Government
- 21 Dec 2015
- Op-Ed
Without Immigrants, We Wouldn't Have Google
educational system, earning a Ph.D. from the University of Chicago. Once again, America proved itself to be the land of opportunity for those with talent and aspirations. The genius of the US technology community is its focus on talent and its predilection to View Details
- 06 Mar 2019
- Sharpening Your Skills
Has the Glass Ceiling Been Broken (or at Least Cracked)?
Business School, researchers tackle these issues through its Gender Initiative, which "supports research, education, and knowledge dissemination to accelerate the advancement of women leaders and promote gender equity in business and... View Details
Keywords: by Sean Silverthorne
- Web
Domestic Students | MBA
take out a student loan, you assume a legal obligation to repay the principal amount you borrow, plus interest, under a defined repayment schedule. The following information is provided to help in your financial aid planning. Please be aware that HBS is not able to... View Details
- 01 Mar 2005
- News
A Primer on Patents
Unfortunately, there were huge discrepancies in the way circuit courts resolved these cases, so lawyers used to game the system to end up in front of a judge who they thought would be favorable to their case. Beyond that, Supreme Court... View Details
- 12 Nov 2021
- Op-Ed
Can Our Parenting Struggles Make Us Better Leaders?
can adopt a middle ground, promoting a sense of autonomy while also allowing for at least some structure. As I’ve found, the best leaders also adopt this middle ground inside organizations, albeit a somewhat specific way. They choose to... View Details
- 03 Mar 2008
- Research & Ideas
Marketing Your Way Through a Recession
watching television can deliver higher than expected audiences at lower cost-per-thousand impressions. Brands with deep pockets may be able to negotiate favorable advertising rates and lock them in for several years. If you have to cut... View Details
Keywords: by John Quelch
- 25 Sep 2012
- First Look
First Look: September 25
framework for understanding the links between manufacturing and innovation that will enable them to make better outsourcing decisions. They also detail how government must change its support of basic and applied scientific research and View Details
Keywords: Sean Silverthorne
- 25 Apr 2018
- Research & Ideas
We May Have Taken Too Much Credit for Easing Workplace Segregation
hiring, and promoting minority workers, and he hopes the research will spur them to re-evaluate ways of reducing segregation. “These research findings are depressing because we value integration as a social goal,” Koning says. “Americans... View Details
Keywords: by Dina Gerdeman
- 01 Dec 2013
- News
Batteries and Chocolates
the gender biases of those who control them, then historically male places will tend to be harder on women and to promote only those women who essentially behave "like men." Conversely, once an organization becomes dominated by women, the... View Details
- 03 Oct 2018
- What Do You Think?
How Should Managers Deal with the Challenges of Building an Inclusive Workplace?
quotas Instead, I favor an individualized approach where the organization names diversity and inclusion as values and then individuals are evaluated based on their words and behavior rather than on numbers.” Frances Pratt suggested that,... View Details
Keywords: by James Heskett
- 02 Mar 2020
- What Do You Think?
Are Candor, Humility, and Trust Making a Comeback?
Professor Ryan Buell and doctoral student Moon Soo Choi caught my eye recently. Their study of a credit card offering to almost 400,000 customers of Commonwealth Bank, Australia’s largest, found that a typical promotion mentioning only... View Details
Keywords: by James Heskett