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Show Results For
- All HBS Web
(3,035)
- People (4)
- News (692)
- Research (1,693)
- Events (21)
- Multimedia (31)
- Faculty Publications (989)
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- March 2016 (Revised March 2022)
- Teaching Note
Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B)
By: John Beshears
The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, chief scientist at Express Scripts, as he... View Details
Keywords: Pharmaceuticals; Prescription Drugs; Pharmacy Benefit Manager; PBM; Healthcare; Behavioral Economics; Choice Architecture; Active Choice; Service Delivery; Decision Choices and Conditions; Consumer Behavior; Distribution Channels; Health Care and Treatment; Service Industry; Pharmaceutical Industry
- October 2019 (Revised February 2023)
- Supplement
Gupta Media Supplement: Governors Ball Overview and Promotional Materials
By: V. Kasturi Rangan and Courtney Han
Rangan, V. Kasturi, and Courtney Han. "Gupta Media Supplement: Governors Ball Overview and Promotional Materials." Harvard Business School Supplement 520-039, October 2019. (Revised February 2023.)
- 25 Aug 2010
- Working Paper Summaries
Managerial Practices That Promote Voice and Taking Charge among Frontline Workers
- May 2014 (Revised September 2015)
- Teaching Note
The Promotion Process at Chung and Dasgupta, LLP
By: Ian Larkin and Karen Huang
Teaching Note for 914-044, 914-045, 914-046 and 914-047. View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
Keywords: Advertising Campaigns; Cost Management; Information Publishing; Marketing Strategy; Market Participation; Aerospace Industry
Greyser, Stephen A. British Airways: ""Go for It, America!"" Promotion (B). Harvard Business School Supplement 592-050, November 1991. (Revised October 1993.)
- May–June 1983
- Article
It's Time to Make Trade Promotion More Productive
By: John A. Quelch
Quelch, John A. "It's Time to Make Trade Promotion More Productive." Harvard Business Review 61, no. 3 (May–June 1983): 130–136. (Reprinted in Thomas V. Bonoma, ed., Implementing Marketing Strategies: Part II, Harvard Business Review no. l4072, pp. 56-62 and in 18, pp. 86-92.)
- July 1998
- Article
Price Promotions and Trade Deals with Multiproduct Retailers
By: R. Lal and Miguel Villas-Boas
Lal, R., and Miguel Villas-Boas. "Price Promotions and Trade Deals with Multiproduct Retailers." Management Science 44, no. 7 (July 1998).
- November 18, 2019
- Editorial
Impact Should Be Included in Promotion and Tenure Criteria
By: P. Tufano
Tufano, P. "Impact Should Be Included in Promotion and Tenure Criteria." Times Higher Education (November 18, 2019).
- Article
Making Seconds Count: When Valuing Time Promotes Subjective Well-being
By: Alice Lee-Yoon and A.V. Whillans
Time is a finite and precious resource, and the way that we value our time can critically shape happiness. In this article, we present a conceptual framework to explain when valuing time can enhance vs. undermine well-being. Specifically, we review the emotional... View Details
Lee-Yoon, Alice, and A.V. Whillans. "Making Seconds Count: When Valuing Time Promotes Subjective Well-being." Current Opinion in Psychology 26 (April 2019): 54–57.
- 08 Mar 2011
- Working Paper Summaries
Memory Lane and Morality: How Childhood Memories Promote Prosocial Behavior
Keywords: by Francesca Gino & Sreedhari D. Desai
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
We tend to think of the moment of insight and creativity in sudden and shocking terms: the bathtub overflowing (Archimedes), the apple beaning off the head (Newton), the bolt of lightning shivering the key at the end of a kite (Franklin). In the common imagination,... View Details
Keywords: by Michael Blanding
- September 2019
- Supplement
Fred Reichheld - Creator of Net Promoter Score
By: Boris Groysberg
Video supplement for HBS Case Study "California Closets: Organizing the Customer Experience" product no. 419-004 View Details
Groysberg, Boris. "Fred Reichheld - Creator of Net Promoter Score." Harvard Business School Multimedia/Video Supplement 420-703, September 2019.
- 2011
- Book
The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World
By: Fred Reichheld and Rob Markey
Defines the fundamental concept of Net Promoter, explaining its connection to your company’s growth and sustained success.
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
*Presents the closed-loop feedback process and demonstrates its power to energize employees and delight customers.
*Shares new and... View Details
Keywords: Customer Centric Initiative; Customer Defection; Customer Engagement; Customer Experience; Customer Focused Organization; Customer Focus and Relationships; Customer Satisfaction; Customer Value and Value Chain; Network Effects
Reichheld, Fred, and Rob Markey. The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World. Boston, MA: Harvard Business Review Press, 2011.
- 21 Feb 2023
- Research & Ideas
Are Your Employees Passing Up Incentives? Try Promoting the Programs More
Testing whether better marketing yields results John and her fellow researchers proposed that the problem may not be the incentives themselves, but how they are presented. In particular, failing to promote incentives effectively could... View Details
Keywords: by Scott Van Voorhis
- December 2020
- Article
Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus
By: F. Gino, T. Casciaro and M. Kouchaki
Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details
Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility
Gino, F., T. Casciaro, and M. Kouchaki. "Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus." Journal of Personality and Social Psychology 119, no. 6 (December 2020).
- Forthcoming
- Article
On the Limits of Anonymization for Promoting Diversity in Organizations
By: Linda W. Chang and Edward H. Chang
Anonymization of job applicant resumes is a recommended strategy to increase diversity in organizations, but large-scale tests have shown mixed results. We consider decision-makers’ social dominance orientation (SDO), a measure of anti-egalitarianism/endorsement of... View Details
Chang, Linda W., and Edward H. Chang. "On the Limits of Anonymization for Promoting Diversity in Organizations." Personality and Social Psychology Bulletin (forthcoming). (Pre-published online January 3, 2025.)
- 2021
- Article
Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation
By: Ashley Whillans, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra and Michael Daly
Dramatic reductions in carbon emissions must take place immediately. A human-centric method of reducing environmental impacts is to “nudge” employees away from single-occupancy vehicles (SOVs) toward more sustainable commuting options. While an abundance of research... View Details
Keywords: Behavioral Science; Transportation Demand Management; Commuting; Single-occupancy Vehicle Commutes; Transportation; Behavior; Change; Environmental Sustainability
Whillans, Ashley, Joseph Sherlock, Jessica Roberts, Shibeal O'Flaherty, Lyndsay Gavin, Holly Dykstra, and Michael Daly. "Nudging the Commute: Using Behaviorally-Informed Interventions to Promote Sustainable Transportation." Behavioral Science & Policy 7, no. 2 (2021): 27–49.
- March 1990
- Article
The Effects of Brand Loyalty on Competitive Price Promotional Strategies
By: R. Lal, J. S. Raju and V. Srinivasan
Lal, R., J. S. Raju, and V. Srinivasan. "The Effects of Brand Loyalty on Competitive Price Promotional Strategies." Management Science 36, no. 3 (March 1990). (Nominated for John D. C. Little Award Given annually to the best marketing paper published in Marketing Science or Management Science presented by INFORMS Society for Marketing Science.)