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Show Results For
- All HBS Web
(207)
- People (1)
- News (82)
- Research (109)
- Multimedia (17)
- Faculty Publications (91)
- 24 Apr 2015
- News
An Anti-Creativity Checklist for 2015
- 01 Sep 2007
- News
Unexpected Advice from Am Ex’s Chenault
of 2007 honored four faculty members for excellence in teaching: Professor David Moss (Business, Government, and the International Economy), Professor André Perold (Finance), View Details
- Profile
Patrick Connolly
thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details
- 01 Mar 2011
- News
HBS Faculty Approves Curriculum Innovations
and resulted in the January 19 faculty vote. NOHRIA: "Now is the right time to act to take the Harvard Business School MBA Program to the next level." “We don’t do anything without a lot of thought and care. That’s what makes us who we are,” said View Details
- Research Summary
By: Youngme Moon
This information is currently being updated. Please check back at a later date for more information. View Details
- January 2023
- Teaching Note
Duolingo: Teaching Languages to the Masses
By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
- May 2017 (Revised October 2017)
- Supplement
Uber: Changing the Way the World Moves (B)
By: Youngme Moon
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details
Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
Moon, Youngme. "Uber: Changing the Way the World Moves (B)." Harvard Business School Supplement 317-125, May 2017. (Revised October 2017.)
- December 2015 (Revised June 2016)
- Teaching Note
Uber: Changing the Way the World Moves
By: Youngme Moon
- 2002
- Article
Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality
By: Youngme Moon
Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
- 2003
- Article
Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias
By: Youngme Moon
Moon, Youngme. "Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias." Journal of Consumer Psychology 13, nos. 1-2 (2003).
- August 2016
- Case
S'well: The Mass Market Decision
By: Youngme Moon
This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details
Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States
Moon, Youngme. "S'well: The Mass Market Decision." Harvard Business School Case 317-019, August 2016.
- 20 Apr 2015
- News
Chelsea Clinton on Using Data to Eliminate the Gender Gap
- 01 Dec 2019
- News
From Das’s Desk
the following suite of podcasts—with no end of new ideas in sight. After Hours – Professors Youngme Moon, Mihir Desai, and Felix Oberholzer-Gee enjoy a free-form exchange of ideas around the intersection of... View Details
- January 2007
- Class Lecture
Brand Positioning (FSS)
By: Youngme E. Moon
Moon, Youngme E. "Brand Positioning (FSS)." Harvard Business School Class Lecture 507-055, January 2007.
- July 2004 (Revised March 2006)
- Teaching Note
Vans: Skating on Air (TN)
By: Youngme E. Moon
Teaching Note to (9-502-077). View Details
Keywords: Apparel and Accessories Industry