Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (214) Arrow Down
Filter Results: (214) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (214)
    • People  (1)
    • News  (85)
    • Research  (109)
    • Multimedia  (17)
  • Faculty Publications  (92)

Show Results For

  • All HBS Web  (214)
    • People  (1)
    • News  (85)
    • Research  (109)
    • Multimedia  (17)
  • Faculty Publications  (92)
← Page 5 of 214 Results →
  • Research Summary

By: Youngme Moon
This information is currently being updated. Please check back at a later date for more information. View Details
  • January 2023
  • Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
Citation
Purchase
Related
Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
  • May 2017 (Revised October 2017)
  • Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details
Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
Citation
Purchase
Related
Moon, Youngme. "Uber: Changing the Way the World Moves (B)." Harvard Business School Supplement 317-125, May 2017. (Revised October 2017.)
  • December 2015 (Revised June 2016)
  • Teaching Note

Uber: Changing the Way the World Moves

By: Youngme Moon
Citation
Purchase
Related
Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Teaching Note 316-109, December 2015. (Revised June 2016.)
  • 1998
  • Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

By: Youngme Moon
Citation
Related
Moon, Youngme. The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation. Harvard Business School Working Paper, No. 99-040, September 1998.
  • 2002
  • Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon
Keywords: Identity; Customers; Customer Focus and Relationships
Citation
Find at Harvard
Related
Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
  • December 1999
  • Article

The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

By: Youngme Moon
Keywords: Information Technology; Communication
Citation
Find at Harvard
Related
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
  • May 2005
  • Article

Break Free from the Product Life Cycle

By: Youngme Moon
Keywords: Product; Business Cycles
Citation
Find at Harvard
Related
Moon, Youngme. "Break Free from the Product Life Cycle." Harvard Business Review 83, no. 5 (May 2005).
  • 1998
  • Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

By: Youngme Moon
Citation
Related
Moon, Youngme. "Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers." Harvard Business School Working Paper, No. 99-059, November 1998.
  • 24 Apr 2015
  • News

An Anti-Creativity Checklist for 2015

  • 01 Mar 2011
  • News

HBS Faculty Approves Curriculum Innovations

and resulted in the January 19 faculty vote. NOHRIA: "Now is the right time to act to take the Harvard Business School MBA Program to the next level." “We don’t do anything without a lot of thought and care. That’s what makes us who we are,” said View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 1998
  • Working Paper

The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication

By: Youngme Moon
Citation
Related
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication." Harvard Business School Working Paper, No. 99-044, September 1998.
  • 22 Aug 2022
  • News

This High-Tech Coffee Shop Wants to Rival Dunkin’ and Starbucks in Boston

  • August 2016
  • Case

S'well: The Mass Market Decision

By: Youngme Moon
This case tells the story of how Sarah Kauss, a young female entrepreneur, built a premium water bottle brand from scratch. After having built a high-end brand, the key decision in the case is whether to begin expanding the S'well product portfolio to the mass market. View Details
Keywords: Brands and Branding; Marketing; Business Startups; Entrepreneurship; Distribution; Strategy; United States
Citation
Educators
Purchase
Related
Moon, Youngme. "S'well: The Mass Market Decision." Harvard Business School Case 317-019, August 2016.
  • 1998
  • Working Paper

When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations

By: Youngme Moon
Citation
Related
Moon, Youngme. When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations. Harvard Business School Working Paper, No. 99-041, September 1998.
  • 20 Apr 2015
  • News

Chelsea Clinton on Using Data to Eliminate the Gender Gap

  • Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details
Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services
  • March 2006 (Revised March 2006)
  • Teaching Note

Cabo San Viejo: Rewarding Loyalty (TN)

By: Youngme E. Moon
Citation
Purchase
Related
Moon, Youngme E. "Cabo San Viejo: Rewarding Loyalty (TN)." Harvard Business School Teaching Note 506-061, March 2006. (Revised March 2006.)
  • December 2005 (Revised March 2006)
  • Module Note

Rethinking Customer Satisfaction

By: Youngme E. Moon
Outlines the structure and content of a six-session module that explores the negative dynamics that can result when firm profitability becomes disconnected from customer satisfaction. View Details
Keywords: Customer Satisfaction
Citation
Purchase
Related
Moon, Youngme E. "Rethinking Customer Satisfaction." Harvard Business School Module Note 506-046, December 2005. (Revised March 2006.)
  • November 2005 (Revised February 2006)
  • Module Note

Rethinking Branding

By: Youngme E. Moon
The classical branding paradigm assumes that brands should be built to last and that the role of the brand manager is to protect the long-term sustainability of the brand. Outlines the structure and content of an eight-session module that offers a more expansive... View Details
Keywords: Brands and Branding
Citation
Purchase
Related
Moon, Youngme E. "Rethinking Branding." Harvard Business School Module Note 506-039, November 2005. (Revised February 2006.)
  • ←
  • 5
  • 6
  • …
  • 10
  • 11
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.