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Publications

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  • All HBS Web  (214)
    • People  (1)
    • News  (85)
    • Research  (109)
    • Multimedia  (17)
  • Faculty Publications  (92)

Show Results For

  • All HBS Web  (214)
    • People  (1)
    • News  (85)
    • Research  (109)
    • Multimedia  (17)
  • Faculty Publications  (92)
← Page 5 of 214 Results →
  • 20 Apr 2015
  • News

Chelsea Clinton on Using Data to Eliminate the Gender Gap

  • 1998
  • Working Paper

The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication

By: Youngme Moon
Citation
Related
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication." Harvard Business School Working Paper, No. 99-044, September 1998.
  • 22 Aug 2022
  • News

This High-Tech Coffee Shop Wants to Rival Dunkin’ and Starbucks in Boston

  • Research Summary

By: Youngme Moon
This information is currently being updated. Please check back at a later date for more information. View Details
  • January 2023
  • Teaching Note

Duolingo: Teaching Languages to the Masses

By: Youngme Moon
Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details
Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention
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Moon, Youngme. "Duolingo: Teaching Languages to the Masses." Harvard Business School Teaching Note 323-070, January 2023.
  • May 2017 (Revised October 2017)
  • Supplement

Uber: Changing the Way the World Moves (B)

By: Youngme Moon
This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details
Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States
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Moon, Youngme. "Uber: Changing the Way the World Moves (B)." Harvard Business School Supplement 317-125, May 2017. (Revised October 2017.)
  • December 2015 (Revised June 2016)
  • Teaching Note

Uber: Changing the Way the World Moves

By: Youngme Moon
Citation
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Moon, Youngme. "Uber: Changing the Way the World Moves." Harvard Business School Teaching Note 316-109, December 2015. (Revised June 2016.)
  • 1998
  • Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

By: Youngme Moon
Citation
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Moon, Youngme. The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation. Harvard Business School Working Paper, No. 99-040, September 1998.
  • 2002
  • Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon
Keywords: Identity; Customers; Customer Focus and Relationships
Citation
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Moon, Youngme. "Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality." Journal of Consumer Psychology 12, no. 4 (2002): 313–326.
  • Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details
Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services
  • 2003
  • Article

Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias

By: Youngme Moon
Keywords: Information Technology; Prejudice and Bias
Citation
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Related
Moon, Youngme. "Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias." Journal of Consumer Psychology 13, nos. 1-2 (2003).
  • Web

Impact & Testimonials | Information Technology

I’ve experienced in other remote settings. And the attention to detail the HBS Live Online Classrooms team brings to each session elevates the experience even further. It’s been a game-changer for us. Youngme View Details
  • December 1999
  • Article

The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

By: Youngme Moon
Keywords: Information Technology; Communication
Citation
Find at Harvard
Related
Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction." Journal of Experimental Psychology: Applied 5, no. 4 (December 1999): 379–392.
  • May 2005
  • Article

Break Free from the Product Life Cycle

By: Youngme Moon
Keywords: Product; Business Cycles
Citation
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Related
Moon, Youngme. "Break Free from the Product Life Cycle." Harvard Business Review 83, no. 5 (May 2005).
  • 1998
  • Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

By: Youngme Moon
Citation
Related
Moon, Youngme. "Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers." Harvard Business School Working Paper, No. 99-059, November 1998.
  • 24 Apr 2015
  • News

An Anti-Creativity Checklist for 2015

  • 28 Jan 2011
  • News

HBS Faculty Approves Curriculum Innovation

office last July and resulted in the January 19 faculty vote. "We don't do anything without a lot of thought and care. That's what makes us who we are," said Professor Youngme Moon, senior associate dean and... View Details
Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services
  • March 2006
  • Teaching Note

Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)

By: Youngme E. Moon
Keywords: Fashion Industry; Italy
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Moon, Youngme E. "Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)." Harvard Business School Teaching Note 506-057, March 2006.
  • July 2004 (Revised November 2005)
  • Teaching Note

Burberry (TN)

By: Youngme E. Moon
Teaching Note to (9-504-048). View Details
Keywords: Apparel and Accessories Industry
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Moon, Youngme E. "Burberry (TN)." Harvard Business School Teaching Note 505-007, July 2004. (Revised November 2005.)
  • June 2004 (Revised November 2004)
  • Case

Birth of the Swatch, The

By: Youngme E. Moon
In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details
Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry
Citation
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Moon, Youngme E. "Birth of the Swatch, The." Harvard Business School Case 504-096, June 2004. (Revised November 2004.)
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