Publications

22 Aug 2022
News

This High-Tech Coffee Shop Wants to Rival Dunkin’ and Starbucks in Boston

Research Summary

This information is currently being updated. Please check back at a later date for more information. View Details

January 2023
Teaching Note

Duolingo: Teaching Languages to the Masses

Teaching Note for HBS Case 323-016. At the time the case is written, Duolingo is the most popular language learning service in the world. The company has more than 40 million monthly active users, and the company’s total annual revenue has reached $250 million a year.... View Details

Keywords: Marketing; Marketing Strategy; Customer Relationship Management; Acquisition; Retention; Innovation and Invention

May 2017 (Revised October 2017)
Supplement

Uber: Changing the Way the World Moves (B)

This (B) case was written as a follow-up to the original case, “Uber: Changing the Way the World Moves” (HBS No. 316-101). It describes a slew of controversial incidents besetting the company in early 2017. View Details

Keywords: Marketing; Business Startups; Entrepreneurship; Competitive Strategy; Transportation; Problems and Challenges; United States

December 2015 (Revised June 2016)
Teaching Note

Uber: Changing the Way the World Moves

1998
Working Paper

The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

2002
Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

Keywords: Identity; Customers; Customer Focus and Relationships

Profile

Patrick Connolly

thereafter. More than mere functional expertise and ability, however, HBS has imbued me with a more finely honed ability to see the big picture in the face of a great deal of disparate (and often conflicting) information and uncertainty. This was one of the promises... View Details

Keywords: Investment Banking; Venture Capital / Private Equity; Financial Services; Other Financial Services

2003
Article

Don't Blame the Computer: When Self-Disclosure Moderates the Self-Serving Bias

Keywords: Information Technology; Prejudice and Bias

Web

Impact & Testimonials | Information Technology

I’ve experienced in other remote settings. And the attention to detail the HBS Live Online Classrooms team brings to each session elevates the experience even further. It’s been a game-changer for us. Youngme View Details

December 1999
Article

The Effects of Physical Distance and Response Latency on Persuasion in Computer-mediated Communication and Human-computer Interaction

Keywords: Information Technology; Communication

May 2005
Article

Break Free from the Product Life Cycle

Keywords: Product; Business Cycles

1998
Working Paper

Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

24 Apr 2015
News

An Anti-Creativity Checklist for 2015

28 Jan 2011
News

HBS Faculty Approves Curriculum Innovation

office last July and resulted in the January 19 faculty vote. "We don't do anything without a lot of thought and care. That's what makes us who we are," said Professor Youngme Moon, senior associate dean and... View Details

Keywords: Roger Thompson; Colleges, Universities, and Professional Schools; Educational Services

March 2006
Teaching Note

Alessi: Evolution of an Italian Design Factory (A)-(D) (TN)

By: Youngme E. Moon

Keywords: Fashion Industry; Italy

July 2004 (Revised November 2005)
Teaching Note

Burberry (TN)

By: Youngme E. Moon

Teaching Note to (9-504-048). View Details

Keywords: Apparel and Accessories Industry

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

Educators