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    • All HBS Web  (219)
      • Faculty Publications  (88)

      Professor Youngme MoonRemove Professor Youngme Moon →

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      • March 1999 (Revised August 1999)
      • Case

      Coop, The: Market Research

      By: Ruth Bolton and Youngme E. Moon
      Daryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals. View Details
      Keywords: Marketing; Cost; Research; Markets; Quality; Decisions; Management Teams; Food and Beverage Industry; Retail Industry
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      Bolton, Ruth, and Youngme E. Moon. "Coop, The: Market Research." Harvard Business School Case 599-113, March 1999. (Revised August 1999.)
      • February 1999 (Revised May 1999)
      • Case

      Onsale, Inc.

      By: Youngme E. Moon
      Onsale has been a pioneer in electronic commerce, offering excess and refurbished goods using an online auction format. The company is now planning to become a player in the highly competitive world of first-run computer merchandise as well. However, unlike other... View Details
      Keywords: Business Model; Transformation; Customers; Brands and Branding; Auctions; Network Effects; Strategic Planning; Competitive Strategy; Internet and the Web; Retail Industry
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      Moon, Youngme E. "Onsale, Inc." Harvard Business School Case 599-091, February 1999. (Revised May 1999.)
      • 1998
      • Working Paper

      Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers

      By: Youngme Moon
      Citation
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      Moon, Youngme. "Intimate Self-Disclosure Exchanges: Using Computers to Build Reciprocal Relationships with Consumers." Harvard Business School Working Paper, No. 99-059, November 1998.
      • 1998
      • Working Paper

      Are People Polite to Computers? Responses to Computer-Based Interviewing Systems

      By: Clifford Nass, Youngme Moon and Paul Carney
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      Nass, Clifford, Youngme Moon, and Paul Carney. "Are People Polite to Computers? Responses to Computer-Based Interviewing Systems." Harvard Business School Working Paper, No. 99-045, September 1998.
      • 1998
      • Working Paper

      The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation

      By: Youngme Moon
      Citation
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      Moon, Youngme. The Effects of "Canned" Personalization on Outcomes in an Interactive Marketing Situation. Harvard Business School Working Paper, No. 99-040, September 1998.
      • 1998
      • Working Paper

      The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication

      By: Youngme Moon
      Citation
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      Moon, Youngme. "The Effects of Physical Distance and Response Latency on Persuasion in Computer-Mediated Communication and Human-Computer Communication." Harvard Business School Working Paper, No. 99-044, September 1998.
      • 1998
      • Working Paper

      When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations

      By: Youngme Moon
      Citation
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      Moon, Youngme. When the Computer Is the "Salesperson": Consumer Responses to Computer "Personalities" in Interactive Marketing Situations. Harvard Business School Working Paper, No. 99-041, September 1998.
      • Research Summary

      By: Youngme Moon
      This information is currently being updated. Please check back at a later date for more information. View Details
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