Publications

September 1992
Case

Vintage Directions, Inc.

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

September 1992 (Revised February 1993)
Case

DDI Corporation

August 1990
Case

Doug Ranalli

July 1990
Background Note

Note on Acquiring Bank Credit

By: Amar Bhide and Howard H. Stevenson

Outlines the issues and alternatives faced by start-up businesses in attracting bank credit. The topics covered are how to lay the groundwork for establishing a banking relationship, selecting a bank, preparing an application, and negotiating a loan. View Details

Keywords: Business Startups; Credit; Financing and Loans; Management; Negotiation; Relationships

February 1990 (Revised November 1990)
Case

Thunder Partners III

By: Howard H. Stevenson and Thomas M. Claflin II

December 1989
Supplement

Jill White, Video

By: Howard H. Stevenson and Michael J. Roberts

August 1989
Supplement

Steven B. Belkin, Video

By: Michael J. Roberts and Howard H. Stevenson

This video both shows responses to student questions and updates the case material. View Details

1989
Chapter

The Entrepreneurial Process

By: William A. Sahlman and Howard H. Stevenson

Keywords: Entrepreneurship; Management Practices and Processes

April 1989
Supplement

Mark Kaufman and 3 Strikes Custom Design (B)

February 1989
Background Note

Note on Attracting Stakeholders

By: Amar Bhide and Howard H. Stevenson

Acquiring resources--or to put it more broadly, attracting stakeholders--is a basic entrepreneurial task. While every enterprise needs employees, customers, suppliers, and financiers who are willing to risk their time and money, attracting these "stakeholders" to an... View Details

Keywords: Business Ventures; Customers; Entrepreneurship; Investment; Human Resources; Organizational Design; Business and Stakeholder Relations; Risk and Uncertainty

January 1989
Case

Benetton S.p.A.

Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details

Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry