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  • May 2023
  • Article

Where Sales Technology (Really) Helps

By: Frank V. Cespedes
Interest in Sales Enablement (SE), the catch-all term for attempts to increase sales productivity with AI and other technologies, is driven by multiple factors. One is the declining costs of the tools. Also, selling is now data-hungry work and not just in tech sectors.... View Details
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  • 1995
  • Article

Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

By: Marco Iansiti
Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
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  • January 1998 (Revised December 1998)
  • Case

NSK Software Technologies Ltd.

By: Paul A. Gompers and Jeffrey M. Anapolsky
Discusses the efforts of three Israeli software engineers' efforts to bring a network security software product to market. The firm needs an investment to complete programming and start marketing. View Details
Keywords: Applications and Software; Financing and Loans; Product Development; Information Technology Industry; Israel
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  • October 1993 (Revised September 1994)
  • Background Note

Accounting for Productivity Growth

By: Forest L. Reinhardt
Introduces students to the arithmetic of the accounting for national productivity growth. It defines labor productivity, capital productivity, and total factor productivity, describes the relationships among them, and discusses the phenomena that cause them to change... View Details
Keywords: Performance Productivity; Macroeconomics; Analytics and Data Science; Government and Politics; Mathematical Methods; United States; Singapore
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  • February 2011 (Revised November 2012)
  • Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go
OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details
Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry
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  • October 2000
  • Case

Framework Technologies Corp.

By: G. Felda Hardymon, Ann Leamon, Ashesh Shah and David Waller
Dan Slavin, CEO of Framework Technologies, is contemplating a complete restart for his company to erase the impact of its shift in product and business strategy since inception. This case describes the issues he must consider, which include the impact of such a change... View Details
Keywords: Restructuring; Innovation and Invention; Cost vs Benefits; Venture Capital; Technology Industry
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  • Article

How Smart, Connected Products Are Transforming Competition

By: Michael E. Porter and James E. Heppelmann
Information technology is revolutionizing products. Once composed solely of mechanical and electrical parts, products have become complex systems that combine hardware, sensors, data storage, microprocessors, software, and connectivity in myriad ways. These "smart,... View Details
Keywords: Strategy; Competition; Information Technology; Transformation; Information Technology Industry
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  • February 1994
  • Case

Alpha-Beta Technology, Inc.: Pioneering Carbohydrate Technology

Alpha-Beta was founded in 1988 by two scientist-entrepreneurs with ten patents on carbohydrate technology. In 1991, the company faces critical questions about how to focus its product definition from among several promising, but risky, choices. How should they analyze... View Details
Keywords: Technological Innovation; Product Design; Entrepreneurship; Product Development; Biotechnology Industry
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  • 2025
  • Working Paper

Trade and Industrial Policy in Supply Chains: Directed Technological Change in Rare Earths

By: Laura Alfaro, Harald Fadinger, Jay Schymik and Gede Virananda
Trade and industrial policies, while primarily intended to support domestic industries, may unintentionally stimulate technological progress abroad. We document this mechanism in the case of rare earth elements (REEs)—critical inputs for manufacturing at the knowledge... View Details
Keywords: Industrial Policy; Global Value Chains; Directed Technological Change; Input-output Linkages; Innovation; Trade; Metals and Minerals; Technological Innovation; Supply Chain; Technology Industry
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  • 24 Apr 2014
  • News

Optimizing search technology

of product management for search and data at AT&T Interactive, then joined Elsevier, where he is using search to make the world a better place. “I am driven by a passion to understand the needs of people and apply View Details
  • Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details
Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Europe; Denmark; Netherlands
  • May 2005 (Revised October 2007)
  • Case

Founder-CEO Succession at Wily Technology

By: Noam T. Wasserman and Henry McCance
Before he accepts the new CEO position, Dick Williams wants founder Lew Cirne to step down as chairman. While considering Williams' incredible demand, Cirne reflects on everything he has already given up to get Wily Technology to this point. He agreed to step down as... View Details
Keywords: Business Startups; Entrepreneurship; Growth and Development Strategy; Management Succession
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  • April 2002
  • Comment

Comment to James Bessen's 'Technology Adoption Costs and Productivity Growth: The 70s as a Technological Revolution'

By: Diego Comin
Keywords: History; Cost; Technology Adoption; Growth and Development
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  • January 1996 (Revised March 1998)
  • Case

Linking Strategy and Innovation: Materials Technology Corporation

By: Clayton M. Christensen
Materials Technology Corp. (MTC), a high-tech materials company, is struggling in its development portfolio and to achieve a better record of delivering new products on time. View Details
Keywords: Technology; Innovation and Invention; Business Strategy; Time Management; Product; Production; Technology Industry; Technology Industry; Technology Industry; United States
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  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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  • 29 May 2001
  • Research & Ideas

How Technological Disruption Changes Everything

disrupted. At a plenary session at the HBS Global Alumni Conference 2001, Christensen expanded on the work highlighted in his 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Disruptive View Details
Keywords: by Sean Silverthorne; Health
  • 25 Oct 2018
  • Cold Call Podcast

Vodafone’s Innovative Approach to Advanced Technologies

Keywords: Telecommunications

    Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality

    The public release of Large Language Models (LLMs) has sparked tremendous interest in how humans will use Artificial Intelligence (AI) to accomplish a variety of tasks. In our study conducted with Boston Consulting Group, a global management consulting firm, we examine... View Details
    • TeachingInterests

    Technology and Operations Management

    This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

    • March–April 2025
    • Article

    Getting Value from Digital Technologies

    By: Frank Cespedes and Georg Krentzel
    Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
    Keywords: Sales; Technology Adoption; Competitive Advantage
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