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  • All HBS Web  (7,996)
    • People  (22)
    • News  (1,452)
    • Research  (5,468)
    • Events  (34)
    • Multimedia  (33)
  • Faculty Publications  (3,643)
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  • 25 Nov 2013
  • News

Hiding From Managers Can Increase Your Productivity

Keywords: Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing
  • 02 Mar 2016
  • News

Coveted Job Title for M.B.A.s: Product Manager

  • 2002
  • Book

Production Systems: Handbook of Operations Management

By: L. Gaio, Francesca Gino and E. Zaninotto
Keywords: Production; System; Books; Operations; Management
Citation
Related
Gaio, L., Francesca Gino, and E. Zaninotto. Production Systems: Handbook of Operations Management. Roma: Carocci, 2002, Italian ed.

    What It Takes to Become a Great Product Manager

    Because I teach a course on product management at Harvard Business School, I am routinely asked “What is the role of a product manager?” The role of product manager (PM) is often referred to as the “CEO of the... View Details
    • March 2009 (Revised June 2010)
    • Case

    TOTO: The Bottom Line

    TOTO, the leading manufacturer of toilets in Japan, is struggling to penetrate the U.S. market with its premier bidet-toilets, which are present in 63% of homes in Japan. The case examines the behavioral, cultural, and institutional barriers that TOTO faces in gaining... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Product Positioning; Market Entry and Exit; Organizational Culture; Consumer Products Industry; Japan; United States
    Citation
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    Tripsas, Mary, Masako Egawa, and Jun Fukuyoshi. "TOTO: The Bottom Line." Harvard Business School Case 809-064, March 2009. (Revised June 2010.)
    • May 1997
    • Teaching Note

    Managing Product Development: Matching Technology with Context, Instructor's Note

    By: Marco Iansiti
    This overview to Managing Product Development (MPD) both previews course material, cases, exercises, and lectures--and provides its conceptual and academic underpinnings. Additionally, this note links these materials to the activities students will be undertaking in... View Details
    Keywords: Curriculum and Courses; Product Development; Knowledge Management; Performance; Projects; Management Practices and Processes; Opportunities; Strategy; Management Analysis, Tools, and Techniques
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    Iansiti, Marco. "Managing Product Development: Matching Technology with Context, Instructor's Note." Harvard Business School Teaching Note 697-103, May 1997.
    • December 13, 2017
    • Article

    What It Takes to Become a Great Product Manager

    By: Julia Austin
    As an aspiring product manager (PM), there are three primary considerations when evaluating the role: Core Competencies, Emotional Intelligence (EQ), and Company Fit. The best PMs have mastered the core competencies, have a high EQ, and work for the right company for... View Details
    Keywords: Management; Product Development; Personal Development and Career
    Citation
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    Austin, Julia. "What It Takes to Become a Great Product Manager." Harvard Business Review (website) (December 13, 2017).
    • May 2013
    • Case

    Launching Krispy Natural: Cracking the Product Management Code

    By: Frank V. Cespedes and Heather Beckham
    Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details
    Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States
    Citation
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    Cespedes, Frank V., and Heather Beckham. "Launching Krispy Natural: Cracking the Product Management Code." Harvard Business School Brief Case 913-574, May 2013.
    • 1982
    • Chapter

    Managing Innovation Over the Product Life Cycle

    By: M. Tushman
    Keywords: Product; Innovation and Management
    Citation
    Related
    Tushman, M. "Managing Innovation Over the Product Life Cycle." In Reading in the Management of Innovation, edited by W. Moore and M. Tushman. Marshfield, MA: Pitman Publishing, 1982.
    • May 1997
    • Teaching Note

    Introduction and Overview: Managing Product Development, Instructor's Note

    By: Marco Iansiti
    The first module, comprising three cases and a team exercise, provides an impressionistic look at all the issues raised in greater detail in subsequent classes. It thus enables students, who come to the course with a range of experience and skills, to get up to speed... View Details
    Keywords: Experience and Expertise; Product Development; Projects; Groups and Teams
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    Iansiti, Marco. "Introduction and Overview: Managing Product Development, Instructor's Note." Harvard Business School Teaching Note 697-104, May 1997.
    • 25 Nov 2013
    • Research & Ideas

    Hiding From Managers Can Increase Your Productivity

    together to facilitate visibility. The idea was that watching the workers would help managers improve operations and replicate innovations on one line across others, thus increasing View Details
    Keywords: by Carmen Nobel; Manufacturing
    • 01 Dec 1994
    • Conference Presentation

    Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines

    By: J. H. Hammond, Z. B. Tang and F. H. Abernathy
    Keywords: Design; Planning; Production; Apparel and Accessories Industry; Manufacturing Industry
    Citation
    Related
    Hammond, J. H., Z. B. Tang, and F. H. Abernathy. "Design and Scheduling of Apparel Manufacturing Systems with Both Slow and Quick Production Lines." Paper presented at the IEEE Conference on Decision and Control, IEEE Computer Society Press, December 01, 1994.
    • 2020
    • Other Teaching and Training Material

    Leading the Charge: A Podcase about Product Management at Opower

    By: Jeffrey Rayport and John J. Lafkas
    The Opower podcase materials contain audio from professor Jeffrey Rayport's interview with Ben Foster, the former vice president of product management at Opower, and more recently the co-founder of Prodify. In the podcase, Ben discusses how product management works in... View Details
    Keywords: Product; Management; Growth and Development Strategy; Customization and Personalization; Conflict Management; Software
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    Rayport, Jeffrey, and John J. Lafkas. "Leading the Charge: A Podcase about Product Management at Opower." Harvard Business Publishing Podcase, HBS No. 7223, 2020. Audio.
    • 10 Oct 1997
    • Conference Presentation

    Managing Product Development in Rapidly Changing Environments

    By: Alan MacCormack
    Keywords: Product Development; Management; Change
    Citation
    Related
    MacCormack, Alan. "Managing Product Development in Rapidly Changing Environments." Paper presented at the INFORMS Annual Meeting, October 10, 1997.
    • 08 May 2006
    • Research & Ideas

    The Cost of Cutting in Line

    No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details
    Keywords: by Sean Silverthorne
    • 2016
    • Book

    Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

    By: Elie Ofek, Eitan Muller and Barak Libai
    This book bridges the gap between what academics know, and what innovation stakeholders—from managers, to investors, to analysts, to consumers—need to know about how new products and services are expected to perform in the marketplace. The book develops a compelling... View Details
    Keywords: Innovation; Technology Diffusion; New Products; Customer Lifetime Value; Monetization Strategy; Social Influence; Innovation Adoption; Forecasting Demand; Commercialization; Marketing Strategy; Practice; Customer Value and Value Chain; Research; Innovation and Management; Technology Adoption; Forecasting and Prediction; Product Development
    Citation
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    Ofek, Elie, Eitan Muller, and Barak Libai. Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services. University of Chicago Press, 2016.
    • September – October 1983
    • Article

    Quality on the Line

    By: David A. Garvin
    Keywords: Quality; Production
    Citation
    Find at Harvard
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    Garvin, David A. "Quality on the Line." Harvard Business Review 61, no. 5 (September–October 1983).
    • 2018
    • Working Paper

    Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.

    By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
    We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
    Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
    Citation
    SSRN
    Read Now
    Related
    Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
    • January 1999
    • Article

    Managing "Green" Product Innovation in Small Firms

    By: Roberto Verganti
    Citation
    Related
    Noci, Giuliano, and Roberto Verganti. Managing "Green" Product Innovation in Small Firms. R&D Management 29, no. 1 (January 1999): 3–15.
    • September–October 1996
    • Article

    A Strategic Approach to Managing Product Recalls

    By: N. Craig Smith, Robert J. Thomas and John A. Quelch
    Citation
    Find at Harvard
    Related
    Smith, N. Craig, Robert J. Thomas, and John A. Quelch. "A Strategic Approach to Managing Product Recalls." Harvard Business Review 74, no. 5 (September–October 1996): 102–113.
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