Product Life Cycle - Publications - Faculty & Research

May 2011 (Revised March 2012)
Case

Nanda Home: Preparing for Life after Clocky

Gauri Nanda, the inventor of Clocky, the alarm clock that rolls off the bed stand and forces its owner to find it, has to make critical decisions regarding the future of her nascent company. As sales of Clocky show signs of declining, she must decide whether to... View Details

Keywords: Brands and Branding; Management; Electronics Industry

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05 Jul 2004
What Do You Think?

Work-Life: Is Productivity in the Balance?

Summing Up This month's column sought to pose a trade-off between improved work-life balance and productivity. In general, many among the large number of respondents rejected the notion. As Brian O'Leary put it, " ... finding a work-life balance will not undermine... View Details

Keywords: by James Heskett

December 2016 (Revised May 2018)
Module Note

Strategy Execution Module 15: Using the Levers of Control to Implement Strategy

By: Robert Simons

This module reading pulls together key concepts and techniques from the Strategy Execution series into an integrated model—the levers of control. The four levers are: (1) belief systems, (2) boundary systems, (3) diagnostic control systems, and (4) interactive control... View Details

Keywords: Management Control Systems; Implementing Strategy; Execution; Levers Of Control; Balancing Innovation And Control; Managing Growing Businesses; Turn Around Management; Human Behavior; Organizational Life Cycle; Strategy; Management Systems; Performance; Measurement and Metrics; Management Analysis, Tools, and Techniques; Behavior

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October 2009 (Revised August 2014)
Case

Tengion: Bringing Regenerative Medicine to Life

By: Elie Ofek and Polly Ross Ribatt

Tengion is a young biotech company that is at the frontier of regenerative medicine—a nascent field that seeks to promote the creation of new cells and tissue to repair or replace tissue or organ function lost due to age, disease, damage, or congenital defects. In late... View Details

Keywords: Decision Choices and Conditions; Financial Crisis; Entrepreneurship; Health Care and Treatment; Technological Innovation; Product Launch; Product Development; Research and Development; Biotechnology Industry; United States

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13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

market and gain acceptance that might otherwise prove elusive. Although stealth positioning doesn't typically disrupt categories, it can give products a fresh run at the life View Details

Keywords: by Youngme Moon

13 Oct 2011
Lessons from the Classroom

Building a Business in the Context of a Life

Kraus comes in. Kraus teaches the second-year MBA course Building a Business in the Context of a Life (BBCL) and is currently helping to develop a similar Executive Education program called Crossroads. The two courses attract different... View Details

Keywords: by Dina Gerdeman; Education

12 Sep 2021
News

Life Kit: How To Make Hybrid Work Successful

19 Dec 2012
Research & Ideas

How to be Extremely Productive

project flopped, don't attack the person"). Deborah Blagg: Classic productivity books often focus on time management, but Extreme Productivity takes a much broader look. It reads more like a... View Details

Keywords: by Deborah Blagg

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

Americans are working longer hours than ever before, with the office increasingly stealing our leisure time. But according to new research by Anat Keinan, this hectic way of life is, for many of us, far from an unmitigated negative. In... View Details

Keywords: by Michael Blanding

Article

Understanding the Advice of Commissions-Motivated Agents: Evidence from the Indian Life Insurance Market

By: Santosh Anagol, Shawn Cole and Shayak Sarkar

We conduct a series of field experiments to evaluate the quality of advice provided by life insurance agents in India. Agents overwhelmingly recommend unsuitable, strictly dominated products, which provide high commissions to the agent. Agents cater to the beliefs of... View Details

Keywords: Advice; Customers; Insurance; Service Operations; Motivation and Incentives; Ethics; India

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04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

Rush Limbaugh. Stern was an especially effective spokesperson. He got to know the founders of the business personally and conveyed to his listeners a genuine and infectious regard for the products and the people behind them. The brand's... View Details

Keywords: by John Deighton; Food & Beverage

10 Jan 2017
Blog Post

From Product Development to Business School

to clean it again through my novel filter. I had filed the patent. Lined up suppliers. Met the ridiculous margin requirements of a Fortune 500 company. The category was declining. Our last two product launches fared poorly. The buyer... View Details

Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail

Web

Industrial Life Photograph Collection | Baker Library

Industrial Life Photograph Collection It mows your floors, ca. 1936. Bigelow-Sandford Carpet Company. Industrial Life photograph collection. During the 1930s, Harvard colleagues Donald Davenport and Frank... View Details

23 Oct 2019
Blog Post

How to Talk Gooder in Business and Life

discussions, we will have several practitioners visit the class (including comedians and matchmakers) and we will situate many of our conversational exercises in the context of the workplace, where conversational challenges related to impression management, appropriate... View Details

06 Nov 2008
Working Paper Summaries

Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies

Keywords: by Michael W. Toffel, Antoinette Stein & Katharine L. Lee; Chemical

July 2012
Class Lecture

The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work

By: Teresa M. Amabile

What really makes people happy, motivated, productive, and creative at work? Professor Amabile's research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative projects, reveals some surprising answers. Inner work life—a person's... View Details

Keywords: Employee Motivation; Fostering Performance; Improving Creativity; The Importance Of Progress; Employee Attitude; Enhancing Work Life; Improving Productivity; Inner Work Life; Motivation and Incentives; Working Conditions; Creativity; Performance Productivity; Attitudes; Employees

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September 2011
Teaching Note

Tengion: Bringing Regenerative Medicine to Life (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510031. View Details

Keywords: Partners and Partnerships; Production; Marketing; Cash; Health Care and Treatment; Medical Specialties; Research and Development; Biotechnology Industry

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01 Jun 2002
News

Alfred L. Cheauré - A Dog's Life

sanction each year with close to two million dogs in competition. Are there any plans for expansion? We are currently working to upgrade our work process in order to provide better, more timely service to our constituents and to make available a host of information... View Details

Keywords: Susan Young

19 May 2021
News

Americans Are Booking Working ‘Vacci-cations’ before Office Life Resumes

Article

Currency Unions, Product Introductions, and the Real Exchange Rate

By: Alberto Cavallo, Brent Neiman and Roberto Rigobon

We use a novel dataset of online prices of identical goods sold by four large global retailers in dozens of countries to study good-level real exchange rates and their aggregated behavior. First, in contrast to the prior literature, we demonstrate that the law of one... View Details

Keywords: Currency Union; Law Of One Price; International Prices; Global Firm; Currency Exchange Rate; Price; International Finance

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