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Show Results For
- All HBS Web
(12,366)
- People (36)
- News (1,922)
- Research (8,788)
- Events (38)
- Multimedia (38)
- Faculty Publications (6,828)
- August 1986 (Revised May 1993)
- Case
Rohm and Haas (A): New Product Marketing Strategy
By: V. Kasturi Rangan and Lesley Susan
Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details
Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales
Rangan, V. Kasturi, and Lesley Susan. "Rohm and Haas (A): New Product Marketing Strategy." Harvard Business School Case 587-055, August 1986. (Revised May 1993.)
- 17 Jul 2006
- Lessons from the Classroom
Developing a Strategy for Digital Convergence
and Doris Starr Professor of International Business Administration at Harvard Business School and an expert in technology strategy. So when Yoffie began a three-year effort to update an HBS elective course on strategy View Details
- 2018
- Working Paper
Quantile Forecasts of Product Life Cycles Using Exponential Smoothing.
By: Xiaojia Guo, Kenneth C. Lichtendahl Jr. and Yael Grushka-Cockayne
We introduce an exponential smoothing model that a manager can use to forecast the demand of a new product or service. The model has five features that make it suitable for accurately forecasting product life cycles at scale. First, the trend in our model follows the... View Details
Keywords: New Product Development; Demand Forecasting; Product Adoption; Innovation Diffusion; Product Development; Demand and Consumers; Forecasting and Prediction; Adoption
Guo, Xiaojia, Kenneth C. Lichtendahl Jr., and Yael Grushka-Cockayne. "Quantile Forecasts of Product Life Cycles Using Exponential Smoothing." Harvard Business School Working Paper, No. 19-038, October 2018. (Darden Business School Working Paper, No. 2805244, July 2016.)
- August 1987
- Article
Export Promotion as a Development Strategy
By: J. J. Rotemberg
Rotemberg, J. J. "Export Promotion as a Development Strategy." Journal of Development Economics 26, no. 2 (August 1987): 343–355.
- February 1997
- Article
New Strategies for Inner-City Economic Development
Porter, Michael E. "New Strategies for Inner-City Economic Development." Economic Development Quarterly 11, no. 1 (February 1997).
- November 1989
- Case
Development and Production of Missiles and Ships
By: J. Ronald Fox
Fox, J. Ronald. "Development and Production of Missiles and Ships." Harvard Business School Case 390-053, November 1989.
- March 2000
- Exercise
Developing Products on Internet Time: A Process Design Exercise
By: Stefan H. Thomke
This team exercise allows students to experience some of the dynamics of developing products in the fast-paced Internet environment and was inspired by the browser war between Netscape and Microsoft. Designed to be taught in a single class session, the exercise... View Details
Keywords: Product Development; Internet and the Web; Problems and Challenges; Risk and Uncertainty; Design; Decisions; Management Practices and Processes; Integration; Organizations; Competition
Thomke, Stefan H. "Developing Products on Internet Time: A Process Design Exercise." Harvard Business School Exercise 600-121, March 2000.
- December 1988
- Article
Gaining Competitive Advantage Through Global Product Development
By: Hirotaka Takeuchi
Keywords: Competitive Advantage
Takeuchi, Hirotaka. "Gaining Competitive Advantage Through Global Product Development." Hitotsubashi Journal of Commerce & Management (December 1988).
- September 2008 (Revised July 2012)
- Case
Khosla Ventures: Biofuels Strategy
By: Joseph B. Lassiter III, William A. Sahlman and Alison Berkley Wagonfeld
By 2008, a number of the firm's early cleantech investments were showing promise, and the companies were starting to need significantly more money to create the massive scale required in the energy sector. As Khosla thought about the hundreds of millions of dollars... View Details
Keywords: Entrepreneurial Marketing; Entrepreneurial Finance; New Product Development; Partnerships; Entrepreneurial Management; Venture Capital; Strategy; Partners and Partnerships; Renewable Energy; Entrepreneurship; Investment Funds; Environmental Sustainability; Product Development; Biotechnology Industry; Financial Services Industry
Lassiter, Joseph B., III, William A. Sahlman, and Alison Berkley Wagonfeld. "Khosla Ventures: Biofuels Strategy." Harvard Business School Case 809-004, September 2008. (Revised July 2012.)
- February 1999 (Revised February 2003)
- Teaching Note
Product Development at Dell Computer Corporation TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-699-010). View Details
Keywords: Computer Industry
- October 2001 (Revised January 2002)
- Case
Siemens AG: Global Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
Keywords: Global Strategy; Research and Development; Cross-Cultural and Cross-Border Issues; Product Development; Telecommunications Industry; Germany; Bangalore
Thomke, Stefan H., and Ashok Nimgade. "Siemens AG: Global Development Strategy (B)." Harvard Business School Case 602-062, October 2001. (Revised January 2002.)
- 10 Oct 1997
- Conference Presentation
Managing Product Development in Rapidly Changing Environments
By: Alan MacCormack
- March–April 1992
- Article
Creating Project Plans to Focus Product Development
By: S. C. Wheelwright and K. B. Clark
Wheelwright, S. C., and K. B. Clark. "Creating Project Plans to Focus Product Development." Harvard Business Review 70, no. 2 (March–April 1992): 70–82.
- 08 Apr 2010
- Working Paper Summaries
Multinational Strategies and Developing Countries in Historical Perspective
Keywords: by Geoffrey Jones
- 1989
- Other Presentation
Competitive Strategy and Real Estate Development
Remarks to the 1989 Harvard Business School Real Estate Symposium View Details
Porter, Michael E. "Competitive Strategy and Real Estate Development." Harvard Business School Real Estate Symposium, Boston, MA, 1989.
- January 2003 (Revised March 2009)
- Case
The State of Connecticut: Strategy for Economic Development
By: Michael E. Porter and Kaia Miller
Describes the history of Connecticut's economy, its competitive challenges in the 1990s, and the steps taken to develop an economic plan for the state. A prominent issue is the competitive position of Connecticut's industry clusters and the efforts to create a formal... View Details
Keywords: Economic Growth; Economy; Government and Politics; Industry Clusters; Competition; Connecticut
Porter, Michael E., and Kaia Miller. "The State of Connecticut: Strategy for Economic Development." Harvard Business School Case 703-426, January 2003. (Revised March 2009.)
- May 1993
- Teaching Note
Product Development Organization and Capability, Module Overview
By: Marco Iansiti
- summer 1998
- Article
Environmental Product Differentiation: Implications for Corporate Strategy
By: F. L. Reinhardt
Reinhardt, F. L. "Environmental Product Differentiation: Implications for Corporate Strategy." California Management Review 40, no. 4 (summer 1998): 43–73.
- 5 Dec 2012
- Other Presentation
Recent Developments in Competitiveness and Strategy
Creating Shared Value and U.S. Competitiveness Presentation at Porter Prize Japan View Details
Porter, Michael E. "Recent Developments in Competitiveness and Strategy." Porter Prize Conference, Hitotsubashi University. Graduate School of International Corporate Strategy, Tokyo, Japan, December 5, 2012.
- September 1986
- Background Note
Dilemmas of Developing and Communicating Strategy
Badaracco, Joseph L., Jr. "Dilemmas of Developing and Communicating Strategy." Harvard Business School Background Note 387-044, September 1986.