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All HBS Web
(1,105)
- Faculty Publications (166)
- July 2013
- Case
Novozymes: Establishing the Cellulosic Ethanol Value Chain
By: Willy Shih and Sen Chai
As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details
Keywords:
System Complexity;
Industrial Enzymes;
Ethanol;
Collulosic Ethanol;
Fermentation;
Genomics;
Genetic Engineering;
Value Chain;
Assembling Value Chain;
Energy Sources;
Renewable Energy;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Strategy;
Technological Innovation;
Management;
Growth and Development Strategy;
Industry Growth;
Production;
Research;
Research and Development;
Science;
Genetics;
Natural Environment;
Environmental Sustainability;
Science-Based Business;
Business Strategy;
Commercialization;
Vertical Integration;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Energy Industry;
Denmark;
United States
Shih, Willy, and Sen Chai. "Novozymes: Establishing the Cellulosic Ethanol Value Chain." Harvard Business School Case 614-001, July 2013.
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose...
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Keywords:
New Product Launch;
Marketing Plan;
Brand Management;
Go To Market Strategy;
Channels Of Distribution;
Wine Industry;
Marketing Strategy;
Distribution Channels;
Product Launch;
Brands and Branding;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- April 2013
- Article
In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard
By: Elie Ofek and Jill Avery
The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,...
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Keywords:
Innovation;
Growth Strategy;
Consumer Marketing;
Marketing;
Brand Management;
Market Research;
New Product Development;
Marketing Management;
Technology Commercialization;
Technology;
Brands and Branding;
Marketing Strategy;
Product Marketing;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America;
United States
Ofek, Elie, and Jill Avery. "In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard." Harvard Business Review 91, no. 4 (April 2013): 133–137.
- March 2013
- Case
An Entrepreneur's New Product Development Journey
By: Elie Ofek
This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock...
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Keywords:
Entrepreneurship;
Decision Making;
Product Development;
Consumer Products Industry;
Consumer Products Industry
Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's...
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Keywords:
Brands;
Brand Management;
CRM;
Customer Relationship Management;
Customer Focus and Relationships;
Customers;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- March–April 2013
- Article
Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty
By: Elie Ofek and Ozge Turut
A firm may want to preannounce its plans to develop a new product in order to stimulate future demand. But given that such communications can affect rivals' incentives to develop the same new product, a firm may decide to preannounce untruthfully in order to deter...
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Ofek, Elie, and Ozge Turut. "Vaporware, Suddenware and Trueware: New Product Preannouncements under Market Uncertainty." Marketing Science 32, no. 2 (March–April 2013): 342–355.
- November 2012
- Case
CSIRO: The Light Metals Flagship Decision
By: Willy Shih, Margaret P. Pierson and Dawn Lau
This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests...
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Keywords:
R&D;
Basic Research;
Government-funded Research;
Public Goods;
Extractive Industries;
Metals;
Metals Processing;
Decision Choices and Conditions;
Decisions;
Globalized Markets and Industries;
Growth and Development;
Innovation Strategy;
Technological Innovation;
Research and Development;
Science-Based Business;
Technology Adoption;
Technology Platform;
Manufacturing Industry;
Mining Industry;
Oceania;
Australia
Shih, Willy, Margaret P. Pierson, and Dawn Lau. "CSIRO: The Light Metals Flagship Decision." Harvard Business School Case 613-029, November 2012.
- Article
Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis
By: Alan MacCormack, Carliss Y. Baldwin and John Rusnak
A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that the organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are...
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Keywords:
Organization Design;
Architecture;
Modularity;
Open Source Software;
Communication;
Design;
Governance;
Management Practices and Processes;
Open Source Distribution;
Product Design;
Mission and Purpose;
Organizational Structure;
Performance;
Problems and Challenges;
Behavior;
Software
MacCormack, Alan, Carliss Y. Baldwin, and John Rusnak. "Exploring the Duality Between Product and Organizational Architectures: A Test of the 'Mirroring' Hypothesis." Research Policy 41, no. 8 (October 2012): 1309–1324.
- June 2012
- Case
PV Technologies, Inc.: Were They Asleep at the Switch?
By: Frank V. Cespedes and Diane Badame
PV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest...
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Keywords:
Marketing Strategy;
Customer Relationship Management;
Competitive Strategy;
Product Marketing;
Energy Industry;
Technology Industry;
United States
Cespedes, Frank V., and Diane Badame. "PV Technologies, Inc.: Were They Asleep at the Switch?" Harvard Business School Brief Case 913-505, June 2012.
- October 2011 (Revised July 2012)
- Case
Boeing 737 Industrial Footprint: The Wichita Decision
By: Willy Shih and Margaret Pierson
The case examines the circumstances leading up to the Boeing Company's decision to spin-off its Wichita Division. This case is intended to be taught with two other notes: "On the Use of Capital Efficiency Metrics," HBS No. 612-034, "Modularity in Design and...
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Shih, Willy, and Margaret Pierson. "Boeing 737 Industrial Footprint: The Wichita Decision." Harvard Business School Case 612-036, October 2011. (Revised July 2012.)
- October 2011 (Revised July 2012)
- Background Note
Modularity in Design and Manufacturing: Application to Commercial Aircraft
By: Willy Shih and Margaret Pierson
The note discusses the modularization of design, and the modularization of manufacturing in the commercial aerospace industry. It is intended to be taught with the case, "Boeing 737 Industrial Footprint: The Wichita Decision," HBS No. 612-036.
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Shih, Willy, and Margaret Pierson. "Modularity in Design and Manufacturing: Application to Commercial Aircraft." Harvard Business School Background Note 612-035, October 2011. (Revised July 2012.)
- July 2011 (Revised August 2011)
- Supplement
Renewing GE: The Africa Project (B)
By: David A. Thomas and Stephanie J. Creary
This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth...
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Keywords:
Organizational Change and Adaptation;
Restructuring;
Multinational Firms and Management;
Developing Countries and Economies;
Consumer Products Industry;
Hong Kong;
Africa;
Republic of Ireland
Thomas, David A., and Stephanie J. Creary. "Renewing GE: The Africa Project (B)." Harvard Business School Supplement 412-028, July 2011. (Revised August 2011.)
- June 2011 (Revised May 2012)
- Case
Reckitt Benckiser: Fast and Focused Innovation
By: Rebecca M. Henderson and Ryan Johnson
Since its 1999 merger Reckitt Benckiser (RB), a global consumer goods company, led by its CEO Bart Becht, RB developed a reputation for rapid product innovation and industry leading profit margins. RB's stated strategy was to focus on its Powerbrands and high growth...
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Keywords:
Mergers and Acquisitions;
Global Strategy;
Innovation Leadership;
Leadership Style;
Growth and Development Strategy;
Brands and Branding;
Product Development;
Performance Improvement;
Commercialization;
Consumer Products Industry
Henderson, Rebecca M., and Ryan Johnson. "Reckitt Benckiser: Fast and Focused Innovation." Harvard Business School Case 311-116, June 2011. (Revised May 2012.)
- March 2011 (Revised June 2012)
- Case
Office of Technology Transfer - Shanghai Institutes for Biological Sciences
By: Willy Shih, Sen Chai, Kamen Bliznashki and Courtney Hyland
Gordon Zong is trying to teach Chinese universities and research institutes how to do effective technology transfer and IP licensing, but he is trying to do it in an environment with weak property rights and an underdeveloped support infrastructure. As the managing...
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Keywords:
Multinational Firms and Management;
Patents;
Knowledge Management;
Law Enforcement;
Business and Government Relations;
Research and Development;
Biotechnology Industry;
Pharmaceutical Industry;
China
Shih, Willy, Sen Chai, Kamen Bliznashki, and Courtney Hyland. "Office of Technology Transfer - Shanghai Institutes for Biological Sciences." Harvard Business School Case 611-057, March 2011. (Revised June 2012.)
- January 2011
- Teaching Note
Neoprene (TN)
By: Tom Nicholas
Teaching Note for 810-084.
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- November 2010
- Case
Spudnik, Inc.
By: William A. Sahlman and Elizabeth A. Kind
This case describes the plan to finance a revolutionary new television set manufacturing business in late 2009. Yatin Mundkur, a venture capitalist at Artiman Ventures, has recruited a team of veteran eecutives from the optical disk drive business, to design large...
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- 2010
- Working Paper
Venture Capital Investment in the Clean Energy Sector
By: Shikhar Ghosh and Ramana Nanda
We examine the extent to which venture capital is adequately positioned for the rapid commercialization of clean energy technologies in the United States. While there are several startups in clean energy that are well-suited to the traditional venture capital...
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Keywords:
Business Startups;
Energy Generation;
Venture Capital;
Investment;
Governing Rules, Regulations, and Reforms;
Technological Innovation;
Competition;
Energy Industry;
Green Technology Industry;
United States
Ghosh, Shikhar, and Ramana Nanda. "Venture Capital Investment in the Clean Energy Sector." Harvard Business School Working Paper, No. 11-020, August 2010.
- July 2010 (Revised March 2011)
- Case
A&M/Octone Records: All Rights or Nothing?
By: Anita Elberse, Elie Ofek and Caren Kelleher
In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising...
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Keywords:
Talent and Talent Management;
Intellectual Property;
Contracts;
Rights;
Product Marketing;
Product Development;
Technology;
Music Industry
Elberse, Anita, Elie Ofek, and Caren Kelleher. "A&M/Octone Records: All Rights or Nothing?" Harvard Business School Case 511-031, July 2010. (Revised March 2011.)
- June 2010 (Revised August 2011)
- Case
Tennant Company: Innovating Within and Beyond the Core
By: Lynda M. Applegate, Toby E. Stuart and James Weber
Tennant, a leading producer of floor cleaning equipment, must determine the business model to use for its new chemical-free cleaning technology. In 2005, Tennant Company had developed an innovative, environmentally friendly cleaning technology that could potentially...
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Keywords:
Business Model;
Business Startups;
Corporate Entrepreneurship;
Disruptive Innovation;
Organizational Structure;
Business Strategy;
Value Creation;
Consumer Products Industry;
Consumer Products Industry
Applegate, Lynda M., Toby E. Stuart, and James Weber. "Tennant Company: Innovating Within and Beyond the Core." Harvard Business School Case 810-139, June 2010. (Revised August 2011.)
- April 2010 (Revised November 2011)
- Case
Soren Chemical: Why Is the New Swimming Pool Product Sinking?
By: V. Kasturi Rangan and Sunru Yong
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling...
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Keywords:
Marketing Mix;
New Product Marketing;
Pricing;
Branding;
Price;
Marketing Strategy;
Marketing Channels;
Product Launch;
Brands and Branding;
Communication Strategy;
Chemical Industry
Rangan, V. Kasturi, and Sunru Yong. "Soren Chemical: Why Is the New Swimming Pool Product Sinking?" Harvard Business School Brief Case 104-188, April 2010. (Revised November 2011.)