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  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

use of the strategic text sequence prompted the AI assistant to choose the targeted products for recommendation even though they didn’t always meet the consumer’s stated criteria. For example, one of the machines was repeatedly included in the results even though it... View Details
Keywords: by Ben Rand; Technology
  • 10 Feb 2015
  • First Look

First Look: February 10

the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the... View Details
Keywords: Sean Silverthorne
  • 17 Sep 2013
  • First Look

First Look: September 17

access. Second, an open platform may lead to higher investment than a proprietary platform. Third, opening one side of a proprietary platform may lower incentives to invest in platform quality. Fourth, the structure of access prices of... View Details
Keywords: Sean Silverthorne
  • 12 Oct 2011
  • First Look

First Look: October 12

Publication:Brookings Papers on Economic Activity (spring 2011) Abstract This paper examines the optimal response of monetary and fiscal policy to a decline in aggregate demand. The theoretical framework is a two-period general equilibrium model in which View Details
Keywords: Sean Silverthorne
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

our ability to generalize findings in organizational research. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55546 Intelligent Artificiality: Algorithmic Microfoundations for Strategic Problem Solving By:... View Details
Keywords: Dina Gerdeman
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

forthcoming American Economic Review: Papers and Proceedings Using Online Prices for Measuring Real Consumption Across Countries By: Cavallo, Alberto, Erwin Diewert, Robert C. Feenstra, Robert Inklaar, and Marcel P. Timmer Abstract—We... View Details
Keywords: Dina Gerdeman
  • 02 Feb 2016
  • First Look

February 2, 2016

VP for North Asia, had been negotiating a possible acquisition with Jackie Jin, the chairman of a leading Chinese appliance manufacturer named Hefei Rongshida Sanyo Electric Company (Hefei Sanyo), for almost six months when suddenly Hefei Sanyo's stock View Details
Keywords: Sean Silverthorne
  • 08 Apr 2014
  • First Look

First Look: April 8

August 2013 MIT Sloan Management Review The High Price of Customer Satisfaction By: Keiningham, Timothy, Sunil Gupta, Lerzan Aksoy, and Alexander Buoye Abstract—Managers often assume that improving customer satisfaction and financial... View Details
Keywords: Sean Silverthorne
  • 14 May 2013
  • First Look

First Look: May 14

Abstract—This paper examines the direct private equity investment strategies across sovereign wealth funds (SWFs) and their relationship to the funds' organizational structures. SWFs seem to engage in a form of trend chasing, since they are more likely to invest at... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

Dynamics By: Adhvaryu, Achyuta, Anant Nyshadham, and Jorge Tamayo Abstract—Which managerial skills, traits, and practices matter most for productivity? How does the observability of these features affect how appropriately they are priced... View Details
Keywords: Dina Gerdeman
  • 01 Mar 2011
  • First Look

First Look: March 1

fit. We study competing retailers that can operate dual channels ("bricks and clicks") and examine how pricing strategies and physical store assistance levels change as a result of the additional Internet outlet. A central... View Details
Keywords: Sean Silverthorne
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

calculated so that directional recommendations can be made. 'What if' analysis or simulations: A small number of marketing plans are considered by simulating their effects on sales and profit. The best plan can then be chosen from this set. Formal optimization: An... View Details
Keywords: by Sean Silverthorne
  • 29 May 2018
  • First Look

New Research and Ideas, May 29, 2018

algorithm using Google Streetview), we find that gentrifying neighborhoods tend to have growing numbers of local groceries, cafés, restaurants, and bars, with little evidence of crowd-out of other types of businesses. For example, the... View Details
Keywords: Dina Gerdeman
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

similar behavior following periods of poor financial performance. In addition to offering promotions more frequently, we find that firms offer deeper price discounts to manage earnings during these periods. Furthermore, our results... View Details
Keywords: Martha Lagace
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

Nisan-Ronen conjecture, especially given that the classic scheduling algorithms are anonymous, and all state-of-the-art mechanisms for special cases of the problem are anonymous as well. Download the paper:... View Details
Keywords: Martha Lagace
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

was a proprietary managerial accounting system based on Will, a currency that enabled internal market transactions. At DISCO, every hour of labor and every good was associated with a price in Will. Employees were expected to act like... View Details
Keywords: Dina Gerdeman
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
  • 01 May 2007
  • First Look

First Look: May 1, 2007

FDI increase when we account for the quality of FDI. Download working paper: http://www.hbs.edu/research/pdf/07-072.pdf The Price of Capital: Evidence from Trade Data Authors:Laura Alfaro and Faisal Z. Ahmed Abstract In this paper we use... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2013
  • First Look

First Look: March 12

bottleneck. Historically, prize-based contests have had striking success in attracting unconventional individual who can overcome difficult challenges. To determine whether this approach could solve a real big-data biologic algorithm... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

opacity and agility. Clients find it very difficult to judge a firm's performance in advance, because they are usually hiring it for specialized knowledge and capability that they themselves lack. Price becomes a proxy for quality. And... View Details
Keywords: Sean Silverthorne

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