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  • All HBS Web  (5,099)
    • People  (2)
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← Page 5 of 5,099 Results →
  • August 2023
  • Background Note

Pricing and Customer Psychology

By: Elie Ofek
This note provides an overview of how psychological principles may be used as part of a seller’s pricing strategy. The note defines the concept of psychological pricing and explains the motivations for firms to engage in it. Prominent practices and tactics, with... View Details
Keywords: Price; Marketing Strategy; Consumer Behavior
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Ofek, Elie. "Pricing and Customer Psychology." Harvard Business School Background Note 524-019, August 2023.
  • 11 Dec 2006
  • Research & Ideas

Fixing Price Tag Confusion

The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned"... View Details
Keywords: by Sean Silverthorne; Retail
  • Article

Consumer Price Sensitivity and Price Thresholds

By: Sangman Han, Sunil Gupta and Donald R. Lehmann
Keywords: Customers; Price
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Han, Sangman, Sunil Gupta, and Donald R. Lehmann. "Consumer Price Sensitivity and Price Thresholds." Journal of Retailing 77, no. 4 (Winter 2001): 435–456. (Honorable Mention, Davidson Award for Best Paper, Journal of Retailing, 2003.)
  • November 2013 (Revised November 2014)
  • Case

Freemium Pricing at Dropbox

By: Thales Teixeira and Elizabeth Anne Watkins
Online storage company Dropbox provided remote-storage over the internet of any type of computer file, along with file sharing, synchronization and backup. Using a freemium pricing strategy whereby a basic service was free-of-charge and a premium service was paid,... View Details
Keywords: Marketing Strategy; Price; Internet; Information Technology Industry
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Teixeira, Thales, and Elizabeth Anne Watkins. "Freemium Pricing at Dropbox." Harvard Business School Case 514-053, November 2013. (Revised November 2014.)
  • July 2016
  • Article

Do Prices Determine Vertical Integration?

By: Laura Alfaro, Paola Conconi, Harald Fadinger and Andrew F. Newman
What is the relationship between product prices and vertical integration? While the literature has focused on how integration affects prices, this paper provides evidence that prices can affect integration. Many theories in organizational economics and industrial... View Details
Keywords: Price; Vertical Integration; Product
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Alfaro, Laura, Paola Conconi, Harald Fadinger, and Andrew F. Newman. "Do Prices Determine Vertical Integration?" Review of Economic Studies 83, no. 3 (July 2016): 855–888. (Also NBER Working Paper 16118.)
  • April 1986 (Revised May 1996)
  • Background Note

Note on Option Pricing

Develops a simple option pricing model which provides an insight into the foundations of the Black and Scholes model. The Black and Scholes model is next introduced and its relationship to the simple option pricing model discussed. Last, the problem of pricing debt... View Details
Keywords: Price; Capital Markets
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Mason, Scott P. "Note on Option Pricing." Harvard Business School Background Note 286-112, April 1986. (Revised May 1996.)
  • 03 Feb 2020
  • Working Paper Summaries

Competition in Pricing Algorithms

Keywords: by Zach Y. Brown and Alexander MacKay
  • October 2022
  • Case

Pricing at Echosec Systems

By: Elie Ofek, Marco Bertini, Annelena Lobb and Alexis Lefort
This case follows the evolution of pricing strategy at Echosec Systems, a Canadian open source intelligence firm. The case provides information on pricing as the company grows and diversifies its product offerings. View Details
Keywords: Marketing Strategy; Product Positioning; Price; Product Development; Information Industry; Canada; United States
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Ofek, Elie, Marco Bertini, Annelena Lobb, and Alexis Lefort. "Pricing at Echosec Systems." Harvard Business School Case 523-052, October 2022.
  • Research Summary

Attention Arousal Through Price Partitioning

Existing evidence suggests that preferences are affected by whether a price is presented as one all-inclusive expense or partitioned into a set of mandatory charges. To explain this phenomenon, we introduce a new mechanism whereby price partitioning affects a consumers... View Details
  • 2002
  • Case

Performance-Based Pricing Is More Than Pricing

By: Benson P. Shapiro
Keywords: Price; Performance
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Shapiro, Benson P. "Performance-Based Pricing Is More Than Pricing." Harvard Business School Publishing Case, 2002. (Note #9-999-007.)
  • 1987
  • Article

Dynamic Pricing

By: V. K. Rangan, Pil Hwa Yoo and Robert J. Dolan
Keywords: Price
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Rangan, V. K., Pil Hwa Yoo, and Robert J. Dolan. "Dynamic Pricing." Zeitschrift für Betriebswirtschaft 10 (1987).
  • 04 Feb 2015
  • Working Paper Summaries

Markets with Price Coherence

Keywords: by Benjamin Edelman & Julian Wright
  • 1998
  • Article

Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods

By: Malcolm Baker, E. S. Mayfield and John Parsons
This paper provides an introduction to alternative models of uncertain commodity prices. A model of commodity price movements is the engine around which any valuation methodology for commodity production projects is built, whether discounted cash flow (DCF) models or... View Details
Keywords: Asset Pricing; Goods and Commodities; Price; Risk and Uncertainty; Valuation; Production; Projects; Cash Flow
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Baker, Malcolm, E. S. Mayfield, and John Parsons. "Alternative Models of Uncertain Commodity Prices for Use with Modern Asset Pricing Methods." Energy Journal 19, no. 1 (1998): 115–148.
  • April 2021
  • Article

A Model of Multi-Pass Search: Price Search Across Stores and Time

By: Navid Mojir and K. Sudhir
In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details
Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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Mojir, Navid, and K. Sudhir. "A Model of Multi-Pass Search: Price Search Across Stores and Time." Management Science 67, no. 4 (April 2021): 2126–2150.
  • March 2000
  • Background Note

Transfer Pricing

By: Robert S. Kaplan
Discusses use of market prices, negotiated prices, variable costs, dual rate, and full costs for transfer prices. View Details
Keywords: Fair Value Accounting; Cost Accounting; Price; Price Bubble; Negotiation; Cost Management; Cost of Capital; Financial Markets; Strategic Planning; Accounting Industry
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Kaplan, Robert S. "Transfer Pricing." Harvard Business School Background Note 100-099, March 2000.
  • July 2005
  • Exercise

Pricing for Profit: Multi-Part Pricing in the U.K. Credit Card Industry

Examines the optimal pricing mechanism for credit cards. View Details
Keywords: Credit Cards; Price
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Coughlan, Peter J. "Pricing for Profit: Multi-Part Pricing in the U.K. Credit Card Industry." Harvard Business School Exercise 706-407, July 2005.
  • March 1995
  • Background Note

Changing Prices

By: David F. Hawkins
Keywords: Change; Price
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Hawkins, David F. "Changing Prices." Harvard Business School Background Note 195-157, March 1995.
  • 01 Sep 2016
  • News

Pricing Paradise

The Daniel Patrick Moynihan Senior Lecturer at the Harvard Kennedy School, Bilmes began her career at the Boston Consulting Group, focusing on cost structures in large-scale industries where fractional commodity fluctuations result in global View Details
Keywords: Julia Hanna
  • June 2005 (Revised October 2007)
  • Teaching Note

Price Formation (TN)

By: Joshua D. Coval and Erik Stafford
Teaching Note to (2-205-076) and (2-205-077). View Details
Keywords: Price
Citation
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Coval, Joshua D., and Erik Stafford. "Price Formation (TN)." Harvard Business School Teaching Note 205-078, June 2005. (Revised October 2007.)
  • April 1998
  • Article

Strategic Transfer Pricing

By: S. Datar and M. G. Alles
Keywords: Strategy; Price
Citation
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Datar, S., and M. G. Alles. "Strategic Transfer Pricing." Management Science 44, no. 4 (April 1998): pp. 451–461.
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