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  • All HBS Web  (365)
    • People  (1)
    • News  (54)
    • Research  (249)
  • Faculty Publications  (46)

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  • All HBS Web  (365)
    • People  (1)
    • News  (54)
    • Research  (249)
  • Faculty Publications  (46)
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  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
  • 24 May 2018
  • Research & Ideas

Distance Still Matters in Business, Despite the Internet

a role: Communication costs, transportation costs, and search costs. Communication costs are lower on the internet because it is inexpensive to communicate with others, whether they are in the same building or across the world.... View Details
Keywords: by Sean Silverthorne; Transportation; Telecommunications; Shipping; Publishing; Technology
  • 10 Jun 2014
  • First Look

First Look: June 10

  Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search... View Details
Keywords: Sean Silverthorne
  • 18 Nov 2022
  • HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

root. An anonymous donor took note of his academic potential and put Brown through college. After a break to serve in the military, Brown went to business school and ultimately started his investment career at T. Rowe Price as the... View Details
Keywords: by Rachel Layne; Financial Services
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

inappropriate ads promoting the brand’s “finger licking good” behavior, many brands quickly turned off existing creative and searched for new brand stories to tell that better reflected the new cultural environment. Consumers largely... View Details
Keywords: by Sean Silverthorne
  • 17 Aug 2009
  • Research & Ideas

Quantifying the Economic Impact of the Internet

recent TNS study reported the leading activities of Internet users as: used a search engine to find information (81 percent); looked up the news (76 percent); used online banking (74 percent); looked up the weather (65 percent);... View Details
Keywords: by John Quelch; Advertising; Publishing
  • 09 Jan 2020
  • Book

Rethinking Business Strategy in the Age of AI

they can take strategic advantage of those opportunities. What can AI help with? Everything from reading X-rays and setting prices to forecasting demand and maintaining jet engines. Almost every traditional process can be transformed with... View Details
Keywords: by Dina Gerdeman
  • 05 Apr 2011
  • First Look

First Look: April 5

School Case 811-064 Aardvark is an online social search service that allows users to pose questions and receive answers from other users in their extended social network. The case explores the process that Aardvark's founders used to... View Details
Keywords: Sean Silverthorne
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Unilever proved flexible enough to retain them, fostered by its belief that ultimately consumers worldwide would want its products. Moreover the oil price rises resulted in an extraordinary growth of profitability of the UAC [United... View Details
Keywords: by Geoffrey Jones; Consumer Products
  • 22 Apr 2002
  • Research & Ideas

Does Spirituality Drive Success?

financially fulfilling (for a while), but Schwartz found he was dissatisfied with his own success. He set out to discover the "primary values" in his life, which he said include humility, service, health, and authenticity. He's since written two books: What... View Details
Keywords: by Martha Lagace, Sean Silverthorne & Wendy Guild
  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

how new products or services would perform at various prices or with different characteristics. The machine learning algorithms that might power such a device are, at least for now, incapable of producing such promising results. But what... View Details
Keywords: by Kristen Senz
  • 29 Jan 2013
  • First Look

First Look: Jan. 29

  PublicationsForeign Direct Investment and Growth: On the Role of Complementarities, the Search for Mechanisms, and the Potential for Linkages Authors:Alfaro, Laura, and Matthew Johnson Publication:Encyclopedia of Financial Globalization... View Details
Keywords: Sean Silverthorne
  • 06 Dec 2017
  • What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

from the US the ‘largest home market’ advantage, allowing them to subsidize pricing globally. I guarantee that Tencent, Alibaba and others will fill the gap left by a misguided break up.” David de Weese added, “It is not at all clear that... View Details
Keywords: by James Heskett; Technology; Web Services
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet—the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: by Susan Young
  • 31 May 2017
  • What Do You Think?

Can Amazon Do What Walmart Couldn’t, Stop the 'Wheel of Retailing'?

years later another colleague relies on Amazon for delivery of dog food to a remote location in Maine at a price comparable to the local supermarket.) There is no question that Bezos has built a retailing juggernaut, one that is capturing... View Details
Keywords: by James Heskett; Retail
  • 10 Apr 2012
  • First Look

First Look: April 10

CEO needs to consider market conditions and game characteristics to build a business model for the game: decide which type of consumers to target-the hardcore gamers or the casual gamers-and form the optimal pricing scheme. One particular... View Details
Keywords: Carmen Nobel
  • 28 Apr 2022
  • Research & Ideas

Can You Buy Creativity in the Gig Economy?

gauged by monitoring nearly 1 million reader reviews using, in part, supervised machine learning in addition to searching for keywords such as “original,” “creative,” “surprisingly clever,” “innovative,” and “unexpected.” The researchers... View Details
Keywords: by Pamela Reynolds
  • 18 Feb 2019
  • Book

What’s Really Disrupting Business? It’s Not Technology

“preemptively decoupling.” Instead of waiting to be disrupted, you just break it. When Amazon started selling electronics online, it created apps that encouraged customers to go to a store and check out the prices and products, but order... View Details
Keywords: by Danielle Kost; Beauty & Cosmetics; Insurance; Service; Retail
  • 13 Apr 2009
  • Research & Ideas

Kind of Blue: Pushing Boundaries with Miles Davis

each individual performance might be more perfect on a second take, but the enhanced individual perfection comes at a collective price often resulting in a decrease in the interaction quality. The end result is music less spontaneous,... View Details
Keywords: by Martha Lagace; Music
  • 13 Sep 2021
  • Research & Ideas

Science: The Unlikely Frontier for New Business Ideas

approach." To estimate a patent’s value, the authors looked at how a company’s stock price fluctuated after receiving approval, comparing filings within the same technology class and year. The most science intensive patents were valued 26... View Details
Keywords: by Avery Forman
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