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  • All HBS Web  (205)
    • News  (24)
    • Research  (165)
  • Faculty Publications  (61)

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  • All HBS Web  (205)
    • News  (24)
    • Research  (165)
  • Faculty Publications  (61)
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  • 20 Mar 2018
  • First Look

First Look at New Research and Ideas, March 20, 2018

March 2018 Review of Economics and Statistics Scraped Data and Sticky Prices By: Cavallo, Alberto Abstract—I use daily prices collected from online retailers in five countries to study the impact of... View Details
Keywords: Sean Silverthorne
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

direct sales? Should I break out individual costs on a price tag? How Can Marketing Better Align With Corporate Strategy? Fixing the Marketing—CEO Disconnect In many companies, the marketing function has wandered far from the firms'... View Details
  • 14 Nov 2012
  • Research & Ideas

New Agenda for Corporate Accountability Reporting

about it, Ramanna continues. "We are dealing with something that is outside the price system, which makes accountants very uncomfortable. And outside the price system there is no common basis of... View Details
Keywords: by Martha Lagace; Accounting; Energy; Utilities
  • 05 Aug 2002
  • Research & Ideas

Five questions for Regina E. Herzlinger

to lose money or power should the status quo be overturned." What kind of money and power stands to be lost, and by whom? How did we get to this homogenized pricing of the present insurance system in the first place? A: Homogenized... View Details
Keywords: by Martha Lagace
  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
Citation
Read Now
Related
Edelman, Benjamin. "The Design of Online Advertising Markets." Chap. 15 in The Handbook of Market Design, edited by Nir Vulkan, Alvin E. Roth, and Zvika Neeman. Oxford University Press, 2013.
  • 17 Feb 2003
  • Research & Ideas

Rating Fund Managers by the Company They Keep

from the Working Paper.Ann Cullen: How is your system different than traditional mutual fund rating systems? Cohen: Our method takes advantage of a wealth of previously unexploited information about fund holdings. Standard metrics rate... View Details
Keywords: by Ann Cullen
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

successfully. Megibow's team investigated the reason for the failures, again using Web metrics data and server log files throughout the process. Apparently, the "Company" field under the customer's name was causing a problem.... View Details
  • 02 Aug 2010
  • Research & Ideas

Modern Indian Art: The Birth of a Market

art was redefined as a new product category—modern Indian art—by a variety of participants including artists, academics, commercial auction houses, and critics. And as Western museums and collectors began to take notice, prices for pieces... View Details
Keywords: by Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53530 forthcoming Review of Financial Studies Asset Price Dynamics in Partially Segmented Markets By: Greenwood, Robin, Samuel Gregory Hanson, and Gordon Y. Liao Abstract—We develop a model... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2016
  • First Look

March 29, 2016

dynamic capture of these metrics via our new electronic health record (EHR) was developed at our institution. Methods. Contemporary breast cancer literature on treatment options, expected outcomes, and potential complications was... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2013
  • First Look

First Look: June 4

his latest collection available to the broader entrepreneur community. Divided into 13 areas of focus, the book's contributors explore the metrics you need to run your startup, discuss lean prototyping techniques for hardware, identify... View Details
Keywords: Sean Silverthorne
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

selection, and performance management. Pricing. Pricing is the moment of truth in most businesses. A lot of business strategy is, arguably, just talk until you do or do not extract a price with customers.... View Details
Keywords: by Sean Silverthorne; Retail
  • 06 May 2019
  • Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

goals, strategies, operational plans, and metrics to evaluate the effectiveness of a culture of health effort. Coordination of the effort at the top can include chief human resources executives, chief medical officers, chief... View Details
Keywords: by Danielle Kost; Health
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract value through the View Details
Keywords: by John Quelch; Advertising
  • 06 Mar 2007
  • First Look

First Look: March 6, 2007

consulted with government officials about national fiscal policy. As a statesman and as a business leader, Odutola worked tirelessly to improve the infrastructure of his country. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=407027... View Details
Keywords: Martha Lagace
  • 30 Jun 2015
  • First Look

First Look: June 30, 2015

2000s, a period during which Treasury bonds enabled investors to hedge macroeconomic risks. This paper develops a New Keynesian macroeconomic model with habit formation preferences that prices both bonds and stocks. The model attributes... View Details
Keywords: Carmen Nobel
  • 20 Oct 2009
  • First Look

First Look: October 20

  Working PapersGray Markets and Multinational Transfer Pricing (revised) Authors:Romana Autrey and Francesco Bova Abstract Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when... View Details
Keywords: Martha Lagace
  • 17 Aug 2010
  • First Look

First Look: August 17

Users will learn how to produce and interpret demand curves and calculate the price elasticity of demand. The concepts of revenue, costs, contribution margin, gross margin, and net income will be introduced to inform profitability... View Details
Keywords: Martha Lagace
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

matter if they come from pure-play online retailers or omnichannel retailers, suck volume out of a store and often lead to more intense price competition. For reasons we'll cover later in this book, neither buy-online-pick-up-in-store nor... View Details
Keywords: Re: Rajiv Lal; Retail
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53507 forthcoming Journal of Financial Economics Bubbles for Fama By: Greenwood, Robin, Andrei Shleifer, and Yang You Abstract—We evaluate Eugene Fama's claim that stock View Details
Keywords: Carmen Nobel
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