Publications

24 Feb 2014
Research & Ideas

Busting Six Myths About Customer Loyalty Programs

percent price advantage. For Asda, short-term profits don't seem to top its list of objectives. Loyalty Systems And Infrequently Purchased Goods Another myth is that loyalty programs do not work in categories that are purchased... View Details

Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

threat of increased service competition," says Campbell. Differences Across Markets Customers and companies trade off between price and service. "Every customer has... View Details

Keywords: by Julia Hanna

January 2003 (Revised September 2007)
Background Note

A Note on Racing to Acquire Customers

By: Thomas R. Eisenmann

Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details

Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition

16 Jun 2008
Research & Ideas

Seven Tips for Managing Price Increases

SUV for a hybrid, an example of how price inflation on one product can cause demand shifts in a second, related, category. More customers than usual will be looking out for View Details

Keywords: by John Quelch

2016
Book

Competing Against Luck: The Story of Innovation and Customer Choice

By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price.... View Details

Keywords: Disruptive Innovation; Consumer Behavior

Find at Harvard

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

unhappy with customer service, or your prices went up, or a competitor offered a better deal. But if a company lets too many customers show themselves the door, then they’ll... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

30 May 2018
Research & Ideas

Should Retailers Match Their Own Prices Online and in Stores?

brick-and-mortars, including Best Buy, Target, Staples, and Sears, will gladly match their online prices in-store if a customer asks for them. However, others, like Home Depot, Bloomingdale’s, and Macy’s,... View Details

Keywords: by Dina Gerdeman; Retail

30 Apr 2013
News

Price Matching Criticized From Wal-Mart to Toys ‘R’ Us

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

to all personal care products sold online by the five firms implies that customers spent an additional $300 million annually as a result of pricing algorithms, out of a total of about $6 billion in... View Details

Keywords: by Kristen Senz; Retail

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

"name your own price" devices, permission marketing, group buying, price comparison engines, car purchase Web sites, mass customization, etc. It is still largely a new way of thinking whose domain and modalities remain to be... View Details

Keywords: by Martha Lagace

23 Jan 2020
News

Digital Transformation’s Emerging Effect on Customer Expectations

13 Mar 2017
Research & Ideas

Hiding Products From Customers May Ultimately Boost Sales

sushi restaurant where customers order from a fixed menu.” Next steps The mathematical model in the paper assumes a situation in which a retailer would sell all styles of a product at the same price (e.g.,... View Details

Keywords: by Carmen Nobel; Retail; Fashion

August 2016 (Revised August 2017)
Case

AnswerDash (Abridged)

By: Elie Ofek and Jeffrey D. Shulman

It is 2014 and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

June 2016 (Revised August 2017)
Case

AnswerDash

By: Elie Ofek and Jeffrey D. Shulman

It is 2014, and AnswerDash, a startup backed by venture capital, has not seen the widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of... View Details

Keywords: Pricing; Economic Value Estimation; Price Metrics; Organizational Selling; Innovation Adoption; Business To Business; Marketing; Customer Lifetime Value; Venture Capital; Customer Relationship Management; Price; Marketing Strategy; Entrepreneurship; Technology Adoption; Business Startups; Sales; Innovation and Invention; Product Marketing; Financial Services Industry

April 2022
Article

National Customer Orientation: A Framework, Propositions and Agenda for Future Research

By: Ofer Mintz, Imran S. Currim and Rohit Deshpandé

Purpose: This paper aims to propose a new country-level construct, national customer orientation, to provide a benchmark for global headquartered managers’ decisions and scholars investigating cross-national research.
Design/methodology/approach: A conceptual... View Details

Keywords: International Marketing; Macro-marketing; Marketing; Financial Crisis; Customer Focus and Relationships; Economic Growth; Economic Slowdown and Stagnation

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