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  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

the long-standing "full service" industry norm, there has been a growing trend toward agencies unbundling the media function from creative and other services provided to clients. At the same time, multiproduct advertisers have sought to increase their View Details
Keywords: by Peter K. Jacobs; Advertising
  • 30 Jul 2014
  • Lessons from the Classroom

Teaching The Deal

campaign outcome. Some students blatantly voice their interests across the bargaining table, while others are more guarded—and they learn through the process of getting to a deal how much information it makes sense to share along the way.... View Details
Keywords: by Dina Gerdeman; Education
  • 03 Mar 2009
  • First Look

First Look: March 3, 2009

presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries and show that whether or not a piece of... View Details
Keywords: Martha Lagace
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

push prices closer to the fundamentals. Bargaining in the Shadow of PeopleSoft's (Defective) Poison Pill Author:Guhan Subramanian Publication:Harvard Negotiation Law Review (winter 2007) Abstract This... View Details
Keywords: Martha Lagace
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

selling the client firm's stock. This overweighting is not explained by superior information. We quantify a potentially large benefit to the 401(k) sponsor firm of having its price propped up by its trustee fund's more severe... View Details
Keywords: Martha Lagace
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

and bargaining power than small liquor stores. Smaller vineyards often can find it more difficult to secure shelf space, and all wineries find themselves facing pricing pressure from the retail and... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 13 May 2008
  • First Look

First Look: May 13, 2008

procedures of Pratt (2007), including the Nash bargaining procedure, satisfy this. Other prominent efficient procedures do not. In two-agent problems, reducing the feasible set between the solution and one agent's maximum point increases... View Details
Keywords: Martha Lagace
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

Authors:Andrei Hagiu and Robin S. Lee Publication:Journal of Economics and Management Strategy (forthcoming) Abstract We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a... View Details
  • 04 Nov 2008
  • First Look

First Look: November 4, 2008

Sanwal of CMI's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning View Details
Keywords: Martha Lagace
  • 25 Sep 2007
  • First Look

First Look: September 25, 2007

for download. Fair (and Not So Fair) Division Author:John W. Pratt Abstract Drawbacks of existing procedures are illustrated and a method of efficient fair division is proposed that avoids them. Given additive participants' utilities, each item is View Details
Keywords: Martha Lagace
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

has a positive and significant effect on rainfall insurance adoption, increasing take-up from 8% to 16%. Only one marketing intervention, the money-back guarantee, has a consistent and large effect on farmers' purchase decisions. This guarantee, comparable to a View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

middlemen and defaulted on their loans. The risk of such events may explain, at least partly, why many seemingly more profitable export crops are not adopted. Download the paper: http://www.hbs.edu/research/pdf/08-065.pdf Catering through Nominal Share View Details
Keywords: Martha Lagace
  • 01 Apr 2014
  • First Look

First Look: April 1

speech" about why saying "yes" to the deal you want is smart and in the other side's interests; f) constructive actions at the bargaining table informed by knowledge of the other side's internal conflicts (e.g., not... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2007
  • Research & Ideas

HBS Cases: Using Investor Relations Proactively

management of financial communication? Greg Miller: The French group Total and the British BP are both major players in the oil and gas industry, which is increasingly moving into the center of public interest due to its booming oil and gas View Details
Keywords: by Martha Lagace; Energy; Utilities
  • 24 Oct 2017
  • First Look

First Look at New Research and Ideas, October 24, 2017

acquisition will affect the symbiotic relationship that had existed between TPX and MFRM was the subject of intense speculation. While some industry observers believed it would increase MFRM's bargaining power vis-à-vis TPX, others argued... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2016
  • First Look

December 13, 2016

exception. Yet providers and payers continue to try to stymie competition. Many are actively pursuing consolidation, buying up market share, and increasing their bargaining power. In this article, the authors argue that health care payers... View Details
Keywords: Carmen Nobel
  • 04 Jan 2012
  • First Look

First Look: January 4

tribes and U.S. states often find themselves at the bargaining table, often negotiating "compacts" to govern gaming operations on tribal lands. The operational success of the Pequot gaming operation in Connecticut, Foxwoods, and... View Details
Keywords: Carmen Nobel
  • 13 Jan 2009
  • First Look

First Look: January 13, 2009

  Working PapersCPC/CPA Hybrid Bidding in a Second Price Auction Authors:Benjamin Edelman and Hoan Soo Lee Abstract We develop a model of online advertising in which each advertiser chooses from multiple advertising measurement... View Details
Keywords: Martha Lagace
  • 28 Aug 2018
  • First Look

New Research and Ideas, August 28, 2018

performance invested in alternative vehicles with better performance, even after conditioning on the GPs’ past records. This result suggests that bargaining between GPs and LPs leads to gradation in investment performance based on the... View Details
Keywords: Dina Gerdeman
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

data, is computationally light and allows for flexible substitution patterns. We apply the model to a data set containing browsing and purchase information from a retailer stocking over 500 products, recover the elasticity matrix, and solve for optimal View Details
Keywords: Dina Gerdeman

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