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  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 29 Sep 2015
  • First Look

September 29, 2015

as early as possible during EHR optimization. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49754 2015 Journal of Product & Brand Management The Nobel Prize: The Identity of a Corporate Heritage View Details
Keywords: Sean Silverthorne
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

wines. Making matters more difficult, organic winemaking required a sophisticated understanding of complex environmental and chemical processes in the vineyard and winery, and organic wines typically did not command a premium in the... View Details
Keywords: Carmen Nobel
  • 02 Apr 2008
  • Research & Ideas

Four Companies that Conquered America

demanding market for almost everything from oil to microprocessors to premium coffee. Companies around the world aspire to do business in the U.S., or at least with U.S. companies in their home markets. By doing so, they learn much about... View Details
Keywords: by John Quelch
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

Marketing Metaphoria. Q&A and book excerpt. 14. Starbucks' Lessons for Premium Brands After building a great franchise offering a unique customer experience, Starbucks diluted its View Details
Keywords: by Staff
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

Leveraging Digital Opportunities: Research, Industry Practice, and Open Questions Luxury Branding Research: New Perspectives and Future Priorities By: Keinan, Anat, Sandrine Crener-Ricard, and Silvia Bellezza Abstract—Several major trends... View Details
Keywords: Sean Silverthorne
  • 20 Sep 2016
  • First Look

September 20, 2016

growth of Southeast Asian low-cost carriers on the one hand, to the expansion of premium Gulf carriers on the other. The company, therefore, decided to launch a low-cost airline of its own called Scoot, the fourth View Details
Keywords: Sean Silverthorne
  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

remains to be seen, she added. Although some sites such as Yahoo! include premium services that require fees or subscriptions, the largest business model by far is advertising: a $45 billion industry globally that has been growing about... View Details
Keywords: by Martha Lagace
  • 22 May 2012
  • First Look

First Look: May 22

compete on the basis of brands and reputation, and in sectors where companies' products significantly depend upon extracting large amounts of natural resources. Download the paper: http://www.hbs.edu/research/pdf/12-035.pdf The... View Details
Keywords: Sean Silverthorne
  • 13 May 2014
  • First Look

First Look: May 13

"freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The... View Details
Keywords: Sean Silverthorne
  • 02 Apr 2013
  • First Look

First Look: April 2

ventures. In the 1970s and 80s, the iconic "Juan Valdez" ingredient brand was the most recognized in the world of coffee. The success of advertising based on this character garnered the Colombian coffee industry price View Details
Keywords: Sean Silverthorne
  • 19 Jul 2016
  • First Look

July 19, 2016

Climate had to convince farmers to subscribe to and pay for premium offerings. The case describes Climate's technology approach, product offerings, marketing plans, and the competitive environment for "digital agriculture." Purchase this... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2017
  • First Look

First Look at New Research: January 24, 2017

to top dairy brands in China while selling a small volume of dairy products under its own premium brand Wondermilk. Besides running his own dairy farms, Shao had been providing... View Details
Keywords: Sean Silverthorne
  • 23 Jul 2012
  • Research & Ideas

Book Excerpt: ‘Talk, Inc.’

or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details
Keywords: Re: Boris Groysberg
  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=808040 Dove: Evolution of a Brand Harvard Business School Case 508-047 Examines the evolution of Dove from functional brand to a View Details
Keywords: Martha Lagace
  • 30 Sep 2002
  • Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

big bucks in the minds of most consumers. We see similar efforts by magazines that advertise their low per-issue prices or insurance companies that break the cost of their premiums down to a low, per-day cost. All these efforts are... View Details
Keywords: by Manda Mahoney
  • 15 Jul 2008
  • First Look

First Look: July 15, 2008

questions and concerns. Placing value only on getting things right the first time, organizations are unable to take the risks necessary to improve and evolve. By contrast, firms that put a premium on what Edmondson calls... View Details
Keywords: Martha Lagace
  • 03 Mar 2008
  • First Look

First Look: March 4, 2008

management. We find a large effect: pre-Reg FD the return premium from school ties was 8.16% per year, while post-Reg FD the return premium was nearly zero and insignificant. Download the paper:... View Details
Keywords: Martha Lagace
  • 09 Jun 2015
  • First Look

First Look: June 9, 2015

interpersonal disclosure of intimate information increases attraction, cost transparency by a firm increases brand attraction, in turn boosting consumer purchase interest. This relationship persists even after controlling for perceptions... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2011
  • First Look

First Look: June 28

social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand... View Details
Keywords: Sean Silverthorne

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