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- All HBS Web
(165)
- News (25)
- Research (130)
- Multimedia (3)
- Faculty Publications (48)
- Web
Industry Information - Alumni
and news on emerging designers, disruptive technologies and global brands in the fashion and luxury goods industries. United States Census Bureau: Retail Trade Provides the industry monthly sales and inventory data, annual survey data... View Details
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
ashamed of my humble beginning. Don't think because you have to go down in the wash-tub that you are any less a lady!" "She Found A Way" Koehn landed on the story almost by accident while researching her 2001 book, Brand... View Details
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
lessons from outside health care don’t always apply to health care. Gazette: What does Amazon’s entry into primary care mean potentially for consumer access to health care? Amazon is a trusted, well-known brand so the company could easily... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into... View Details
- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional insurance by taking a set portion... View Details
Keywords: by Danielle Kost
- 01 Aug 1998
- News
High Honors
corporate and strategic matters. Under Marram's leadership, the company has attained a prominent position in the worldwide premium juice business. Her skill in promoting growth without losing sight of her company's core competencies has... View Details
- 23 Jun 2008
- Research & Ideas
Innovative Ways to Encourage Personal Savings
support every low- to moderate-income family, says Tufano. Beyond valuable programs like Social Security, tax breaks for savers, or auto-enrollment initiatives, there are more innovative and exciting projects: Prize-linked savings accounts like the United Kingdom's... View Details
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
shown. That's an issue Fear thinks a lot of German firms justifiably worry about. "Which are the companies that are going to survive? How are they going to be able to survive? And how much are German companies as a whole going to be able to retain that View Details
- 01 Jun 2004
- News
Luxe Redux
Thomas Pink are assured of something else, Tranthi notes: “I’m going to wear this shirt, and it’s going to make me feel great. That’s why luxury brands command a premium — it’s an emotional buy.” Needless to... View Details
- 16 Feb 2004
- Research & Ideas
Marketing Wine to the World
addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
generate cash very quickly. So Jobs' first great attribute was extreme focus. There is a window right now for a desktop alternative to Microsoft in many markets around the world.— David Yoffie Number two; he went back to creating sizzle and real View Details
Keywords: by Sean Silverthorne
- 01 Sep 2020
- News
Giving Amazon the Boot
direct-to-consumer brands are bypassing Amazon from the get-go. “What I have learned from talking to hundreds of our merchants is that when they start a business, it’s really an expression of themselves. And it’s important for their... View Details
- 01 Dec 2006
- News
Rolling Thunder
HEAVY METAL: Stephen Julius and family aboard an Indian motorcycle, a classic brand that in late 2007 will once again hit the streets. PHOTO COURTESY STEPHEN JULIUS Vrrooom that’s the sound of the classic Indian View Details
- 01 Mar 2015
- News
Fıelds of Gold
the land dedicated to the crop a decade ago. That could be a boon for food lovers globally, but for Luo, the true value of Afghan saffron is its potential to support agricultural development. The question for Earth2Globe: how can it brand... View Details
- 02 Jul 2012
- Research & Ideas
Why Good Deeds Invite Bad Publicity
robust direct link between CSR and financial performance” It is true that in areas such as environmentally sustainable practices, customers have been willing to pay responsible producers a premium for products; take organic cotton, for... View Details
- 09 Aug 2011
- News
A Toast to Macchu Pisco
Business Plan Contest, I did a marketing independent study on how to launch a premium pisco brand in the United States. We entered a plan in the contest and were semi-finalists. The alumni I contacted during... View Details
- 01 Sep 2010
- News
Dare to be Different
that as consumers, we are tempted by a far greater number of brand choices that rotate much more frequently. I talk in the book about how, many years ago, I used to date a guy who was a fanatic about Häagen-Dazs ice cream. Well, back... View Details
- 18 Oct 2016
- First Look
October 18, 2016
basketball career? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517035-PDF-ENG Harvard Business School Case 317-019 S'well: The Mass Market Decision This case tells the story of how Sarah Kauss, a young female entrepreneur, built a View Details
Keywords: Sean Silverthorne
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman
- 17 Jul 2020
- News
Support System
a B2B company that supplied bulk shea butter to brands and distributors. Akuete initially started down a different career path, having taken a job at JPMorgan Chase after business school. But when her mother became ill in 2015, Akuete... View Details
Keywords: Maureen Harmon