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- All HBS Web
(1,866)
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- Research (1,273)
- Events (18)
- Multimedia (9)
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- July 1982 (Revised March 1984)
- Background Note
Why Preference Curves are Useful for Risky Decisions
By: David E. Bell
Bell, David E. "Why Preference Curves are Useful for Risky Decisions." Harvard Business School Background Note 183-030, July 1982. (Revised March 1984.)
- Article
Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments
By: Jillian J. Jordan, Valerio Capraro and David G. Rand
Cooperation in one-shot anonymous interactions is a widely documented aspect of human behavior. Here we shed light on the motivations behind this behavior by experimentally exploring cooperation in a one-shot continuous-strategy Prisoner’s Dilemma (i.e. one-shot... View Details
Jordan, Jillian J., Valerio Capraro, and David G. Rand. "Heuristics Guide the Implementation of Social Preferences in One-Shot Prisoner's Dilemma Experiments." Art. 6790. Scientific Reports 4 (2014).
- September 1977 (Revised October 1987)
- Background Note
Preference Analysis: A Method for Choosing Among Risky Strateg ies
Oksman, Warren. "Preference Analysis: A Method for Choosing Among Risky Strateg ies." Harvard Business School Background Note 178-010, September 1977. (Revised October 1987.)
- September 1999
- Article
Preference Reversals between Joint and Separate Evaluations of Outcomes
By: C. K. Hsee, G. F. Loewenstein, S. Blount-Lyons and M. H. Bazerman
Keywords: Outcome or Result
Hsee, C. K., G. F. Loewenstein, S. Blount-Lyons, and M. H. Bazerman. "Preference Reversals between Joint and Separate Evaluations of Outcomes." Psychological Bulletin 125 (September 1999): 576–90.
- October 1, 2015
- Article
The Real Reason Men and Women Prefer Male Bosses
Kanter, Rosabeth M. "The Real Reason Men and Women Prefer Male Bosses." Wall Street Journal (online) (October 1, 2015).
- May 1999
- Article
Explaining How Preferences Change across Joint Versus Separate Evaluations
By: M. H. Bazerman, D. Moore, A. E. Tenbrunsel and K. A. Wade-Benzoni
Bazerman, M. H., D. Moore, A. E. Tenbrunsel, and K. A. Wade-Benzoni. "Explaining How Preferences Change across Joint Versus Separate Evaluations." Journal of Economic Behavior & Organization 39, no. 1 (May 1999): 41–58.
- 2007
- Working Paper
Extremeness Seeking: When and Why Consumers Prefer the Extremes
By: John T. Gourville and Dilip Soman
Gourville, John T., and Dilip Soman. "Extremeness Seeking: When and Why Consumers Prefer the Extremes." Harvard Business School Working Paper, No. 07-092, May 2007.
- March 2001
- Article
Preferences over Inflation and Unemployment: Evidence from Surveys of Happiness
By: Rafael Di Tella, Robert MacCulloch and Andrew Oswald
Di Tella, Rafael, Robert MacCulloch, and Andrew Oswald. "Preferences over Inflation and Unemployment: Evidence from Surveys of Happiness." American Economic Review 91, no. 1 (March 2001).
- 1 May 1995
- Conference Presentation
The Work Preference Inventory: Assessing Intrinsic and Extrinsic Motivational Orientations
Keywords: Motivation and Incentives
- Article
Do Citizens’ Preferences Matter? Shaping Legislator Attitudes Towards Peace Agreements
By: Miguel García-Sánchez, Aila M. Matanock and Natalia Garbiras-Díaz
To what extent are legislators, responsible for the implementation of many peace agreements, responsive to citizens’ preferences? Examining the 2016 Colombian peace agreement, we embed an experiment in the 2019 wave of a survey of all the members of Congress. We inform... View Details
Keywords: Legislation; Legislators; Peace Process; Agreements; Govenment; Voters' Interests; Governance; Government and Politics; Voting; Policy; Governing Rules, Regulations, and Reforms; Latin America; Colombia
García-Sánchez, Miguel, Aila M. Matanock, and Natalia Garbiras-Díaz. "Do Citizens’ Preferences Matter? Shaping Legislator Attitudes Towards Peace Agreements." Journal of Conflict Resolution 67, no. 5 (May 2023): 893–922.
- Summer 2017
- Article
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior
By: Jeffrey Prince and Shane Greenstein
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
- 2006
- Chapter
How Institutional Norms and Individual Preferences Legitimate Organizational Names
By: Mary Ann Glynn and Christopher Marquis
Keywords: Organizational Culture; Personal Characteristics; Perspective; Attitudes; Prejudice and Bias
Glynn, Mary Ann, and Christopher Marquis. "How Institutional Norms and Individual Preferences Legitimate Organizational Names." In Artifacts and Organizations, edited by Anat Rafaeli and Michael Pratt, 223–239. Mahwah, NJ: Lawrence Erlbaum Associates, 2006.
- 2009
- Working Paper
'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences
By: Zoe Chance and Michael I. Norton
Keywords: Job Search; Market Participation; Market Transactions; Marketplace Matching; Relationships; Social and Collaborative Networks
Chance, Zoe, and Michael I. Norton. "'I read Playboy for the Articles': Justifying and Rationalizing Questionable Preferences." Harvard Business School Working Paper, No. 10-018, September 2009.
- Article
The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential
By: Daniella Kupor, Zakary L. Tormala and Michael I. Norton
Influence practitioners often highlight a target's achievements (e.g., "she is the city's top-rated chef"), but recent research reveals that highlighting a target's potential (e.g., "she could become the city's top-rated chef") can be more effective. We examine whether... View Details
Kupor, Daniella, Zakary L. Tormala, and Michael I. Norton. "The Allure of Unknown Outcomes: Exploring the Role of Uncertainty in the Preference for Potential." Journal of Experimental Social Psychology 55 (November 2014): 210–216.
- October 2008
- Article
Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits
By: J. Riis, J. Simmons and G. Goodwin
Keywords: Health
Riis, J., J. Simmons, and G. Goodwin. "Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits." Journal of Consumer Research 35, no. 3 (October 2008).
- 26 Mar 2013
- Working Paper Summaries
How Elastic Are Preferences for Redistribution? Evidence from Randomized Survey Experiments
- 05 Jul 2006
- Working Paper Summaries
A Survey-Based Procedure for Measuring Uncertainty or Heterogeneous Preferences in Markets
- Research Summary
"I Read Playboy for the Articles": Justifying and Rationalizing Questionable Preferences
When people behave in ways that might appear selfish, prejudiced or perverted, they engage a host of strategies designed to justify questionable behavior with rational excuses: “I hired my son because he’s more qualified.” “I promoted Ashley... View Details
- 2021
- Working Paper
Most Individuals Prefer to Compromise among Competing Normative Principles of Taxation
By: Itai Sher and Matthew C. Weinzierl
We use a novel survey to gather direct and indirect evidence on how individuals reconcile their simultaneous support for opposing normative principles when forming their policy preferences. Our evidence suggests that, when choosing policy, a minority (approximately... View Details
Sher, Itai, and Matthew C. Weinzierl. "Most Individuals Prefer to Compromise among Competing Normative Principles of Taxation." Harvard Business School Working Paper, No. 22-013, September 2021.
- June 1983
- Article
Elicitation of Honest Preferences for the Assignment of Individuals to Positions
By: Dutch Leonard
Leonard, Dutch. "Elicitation of Honest Preferences for the Assignment of Individuals to Positions." Journal of Political Economy 91, no. 3 (June 1983): 461–479.