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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the... View Details
Keywords: Martha Lagace
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

car is the design and the lines of it,” Ghosh says. “As opposed to ‘I'm a car buff who likes to look at racing.’ And you might like the Ferrari, but you also might like it because you have a sensibility for Italy, or brands that are... View Details
Keywords: by Rachel Layne; Technology
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details
Keywords: Dina Gerdeman
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Arabia's development strategy unfolds in the past six years, it is contrasted to social and political pressures within the country, volatility in global oil markets, and severe political problems in the... View Details
Keywords: Martha Lagace
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • 28 Jan 2008
  • Research & Ideas

Billions of Entrepreneurs in China and India

these processes are unfolding not just in the mainstream business sector but in society writ large and even in politics and civil society," says Khanna. Khanna's book Billions of Entrepreneurs: How China and India Are Reshaping Their... View Details
Keywords: by Martha Lagace
  • 20 Jul 2010
  • First Look

First Look: July 20

with Lula and had to decide what to do to attenuate these political pressures. What could Agnelli do to deal with political pressures at home? Was the purchase of large vessels to ship iron ore to Asia a... View Details
Keywords: Martha Lagace
  • 24 Oct 2018
  • Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details
Keywords: by Julia B. Austin
  • 19 May 2015
  • First Look

First Look: May 19

  Publications May 2015 Cambridge University Press Land Bargains and Chinese Capitalism: The Politics of Property Rights under Reform By: Rithmire, Meg Abstract—Land reforms have been critical to the development of Chinese capitalism over... View Details
Keywords: Sean Silverthorne
  • April 2009 (Revised April 2012)
  • Case

Bono and U2

By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the... View Details
Keywords: Arts; Business Model; Social Entrepreneurship; Globalized Markets and Industries; Leadership; Brands and Branding; Personal Development and Career; Social Enterprise; Music Industry
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  • 12 Sep 2023
  • What Do You Think?

Who Gets the Loudest Voice in DEI Decisions?

social, and governance issues at the heart of so-called “stakeholder capitalism.” Corporations that become too visible in support of stakeholder capitalism run the risk of losing public investors, such as pension funds in states in which ESG runs afoul of current View Details
Keywords: by James Heskett
  • 07 Apr 2015
  • First Look

First Look: April 7

brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning... View Details
Keywords: Sean Silverthorne
  • November 1994
  • Case

Dow Corning and the Breast Implant Controversy (A)

By: Willis M. Emmons III, Monica Brand and Greg Keller
In early 1994, Dow Corning Corp. debates whether to participate in a proposed $4.2 billion product liability settlement. Specifically, the firm must decide whether to contribute $2 billion to end a class action suit filed by women suffering from connective tissue... View Details
Keywords: Safety; Ethics; Health Disorders; Government Legislation; Crime and Corruption; Legal Liability; Risk and Uncertainty; Business Strategy; Communication Strategy; Lawsuits and Litigation; Health Industry; Beauty and Cosmetics Industry
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  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
  • 08 Jan 2019
  • First Look

New Research and Ideas, January 8, 2019

case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this... View Details
Keywords: Dina Gerdeman
  • 02 Aug 2011
  • First Look

First Look: August 2

pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the... View Details
Keywords: Sean Silverthorne
  • 10 Jan 2012
  • First Look

First Look: January 10

be reinforced in the labor market but do not result in weaker political preferences for redistribution. Download the paper: http://www.hbs.edu/research/pdf/12-048.pdf Inside the Black Box of the Corporate Staff: An Exploratory Analysis... View Details
Keywords: Sean Silverthorne
  • 15 Jun 2009
  • Research & Ideas

GM: What Went Wrong and What’s Next

Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,... View Details
Keywords: by Staff; Auto
  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

government organizations, conversion to quasi-government status may be politically unacceptable. Nevertheless, certain management practices may lead to better performance in both government and private organizations. View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • 28 Nov 2005
  • Research & Ideas

Unilever: Transformation and Tradition

Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world... View Details
Keywords: by Geoffrey Jones; Consumer Products

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