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- All HBS Web (382)
- Faculty Publications (48)
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- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
your values and style. My preference is to employ people who are polite but firm, welcoming but professional. You might decide to retain your predecessor’s EA because of his or her knowledge about how the place works and inside...
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by John Quelch
- 20 Nov 2018
- First Look
New Research and Ideas, November 20, 2018
School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of...
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Dina Gerdeman
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Arabia's development strategy unfolds in the past six years, it is contrasted to social and political pressures within the country, volatility in global oil markets, and severe political problems in the...
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Martha Lagace
- 15 Jun 2009
- Research & Ideas
GM: What Went Wrong and What’s Next
Is there a light at the end of the tunnel for General Motors? Or are those just headlights from an oncoming train? Among Harvard Business School faculty, it depends on whom you ask. The carmaker—home to such storied brands as Cadillac,...
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- 24 Oct 2018
- Sharpening Your Skills
Startup or Established Company? Which Is Best for You?
bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate...
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by Julia B. Austin
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game....
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by John A. Quelch
- 20 Jul 2010
- First Look
First Look: July 20
with Lula and had to decide what to do to attenuate these political pressures. What could Agnelli do to deal with political pressures at home? Was the purchase of large vessels to ship iron ore to Asia a...
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Martha Lagace
- April 2009 (Revised April 2012)
- Case
Bono and U2
By: Nancy F. Koehn, Katherine Miller and Rachel Wilcox
This case traces the 30-year development of the rock band U2 and the development of its four members as artists, business leaders, and humanitarians (with particular attention paid to lead singer Bono's global humanitarian work). The case examines the beginnings of the...
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Arts;
Business Model;
Social Entrepreneurship;
Globalized Markets and Industries;
Leadership;
Brands and Branding;
Personal Development and Career;
Social Enterprise;
Music Industry
Koehn, Nancy F., Katherine Miller, and Rachel Wilcox. "Bono and U2." Harvard Business School Case 809-148, April 2009. (Revised April 2012.)
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
social, and governance issues at the heart of so-called “stakeholder capitalism.” Corporations that become too visible in support of stakeholder capitalism run the risk of losing public investors, such as pension funds in states in which ESG runs afoul of current View Details
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by James Heskett
- 07 Apr 2015
- First Look
First Look: April 7
brand and introduce an entirely new pricing scheme. Early financial results from the strategic shift are not favorable. Based on the experience of U.S. retailer J.C. Penney, the piece raises fundamental questions about repositioning...
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Sean Silverthorne
- 10 Jan 2012
- First Look
First Look: January 10
be reinforced in the labor market but do not result in weaker political preferences for redistribution. Download the paper: http://www.hbs.edu/research/pdf/12-048.pdf Inside the Black Box of the Corporate Staff: An Exploratory Analysis...
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Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
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Martha Lagace
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world...
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- 08 Jan 2019
- First Look
New Research and Ideas, January 8, 2019
case:https://hbsp.harvard.edu/product/218078-PDF-ENG Harvard Business School Case 519-006 Israel at 70: Is It Possible to (re)Brand a Country? In the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this...
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Dina Gerdeman
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
provided political and religious groups with a way to compete against their rivals for followers. Moreover, with more fluid class boundaries than in European countries, the skills of salesmanship, especially beginning in the late...
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by Laura Linard
- 02 Aug 2011
- First Look
First Look: August 2
pharmaceutical and skin care company. During World War I the expropriation of its brands and trademarks revealed its vulnerability to political risk. Following the advent of the Nazi regime in 1933, the...
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Sean Silverthorne
- 01 Apr 2014
- First Look
First Look: April 1
evaluate if the airline's strategy will be sustainable as Emirates faces technical and political challenges to expand and must compete with numerous new players from the Middle East. Purchase this case:...
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Sean Silverthorne
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
Western firms sought access to resources, and they faced little political risk due to Western imperialism. The main risks were logistical due to infrastructure and technological inadequacies. During the Great Reversal between 1929 and...
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Dina Gerdeman
- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
all. Everyone would act as a free agent in a winner-take-all contest. Opportunism and selfish political behavior would be rampant. A great deal of frantic effort would be expended—but little of it would be the kind of coordinated effort...
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by Paul Lawrence & Nitin Nohria
- 09 Apr 2001
- Research & Ideas
Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.
government organizations, conversion to quasi-government status may be politically unacceptable. Nevertheless, certain management practices may lead to better performance in both government and private organizations.
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by Louis T. Wells & Alvin G. Wint