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  • 14 Apr 2015
  • First Look

First Look: April 14

collection of innovative research and management insights that build upon the foundations of the first book but takes the study of brand relationships outside of traditional realms by applying new theoretical frameworks and considering... View Details
Keywords: Sean Silverthorne
  • 17 Jul 2012
  • First Look

First Look: July 17

buy or sell stock. Read the article: http://hbr.org/2012/07/what-good-are-shareholders/ar/1 Clear and Present Danger: Planning and New Venture Survival amid Political and Civil Violence Authors:Shon R. Hiatt and Wesley Sine... View Details
Keywords: Sean Silverthorne
  • 22 May 2007
  • First Look

First Look: May 22, 2007

J. Gomes, Laurence J. Kotlikoff, and Luis M. Viceira Abstract Governments are known for procrastinating when it comes to resolving painful policy problems. Whatever the political motives for waiting to decide, procrastination distorts... View Details
Keywords: Martha Lagace
  • 11 Apr 2023
  • Op-Ed

The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone

your values and style. My preference is to employ people who are polite but firm, welcoming but professional. You might decide to retain your predecessor’s EA because of his or her knowledge about how the place works and inside... View Details
Keywords: by John Quelch
  • 17 Aug 2020
  • Research & Ideas

What the Stockdale Paradox Tells Us About Crisis Leadership

naturally that way; I knew too much about the politics of Asia when I got shot down. I think there was a lot of damage done by optimists; other writers from other wars share that opinion. The problem is, some people believe what... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 12 Sep 2006
  • First Look

First Look: September 12, 2006

brand strategies. They looked to emerging international markets to fuel growth and broaden their portfolios of alternate beverages like tea, juice, sports drinks, energy drinks, and bottled water. Coca-Cola and Pepsi-Cola had vied for the... View Details
Keywords: Sean Silverthorne
  • 11 Dec 2012
  • First Look

First Look: Dec. 11

individuals, subgroups, and teams perform. Paper: http://www.emeraldinsight.com/books.htm?issn=1534-0856&volume=15 The Political Economy of Bilateral Foreign Aid Author:Werker, Eric D. Publication:In Handbook of Safeguarding Global... View Details
Keywords: Sean Silverthorne
  • 17 Feb 2010
  • First Look

First Look: Feb. 17

critiques of prior work on ads as signals; namely, that ad content is irrelevant, ad exposure is unnecessary, and the choice of ads as signals is inherently arbitrary. The Consumer Psychology of Mail-in Rebates Authors:John T. Gourville and Dilip Soman... View Details
Keywords: Martha Lagace
  • Web

Podcast - Business & Environment

Wallace, Chief ESG Officer, New Belgium Brewing Company & Adam Fetcher, Senior Director of Communications and Public Engagement, New Belgium Brewing Company How Footwear Startup Allbirds is Decarbonizing Fashion 04 MAY 2022 | Climate Rising In this bonus episode,... View Details
  • Web

Entrepreneurial Management - Faculty & Research

operate, by examining the history of entrepreneurship across time and national borders and by analyzing the legal and cultural contexts for managerial action. Please also visit the Arthur Rock Center for Entrepreneurship . Recent Publications Influencer-led View Details
  • 09 Nov 2016
  • Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

marketers, says HBS professor John Quelch. Credit: Gage Skidmore Show the past as prologue. Offering consumers the adventure of voting for an uncertain future never works with the majority, especially if your brand is new to the game.... View Details
Keywords: by John A. Quelch
  • November 2024
  • Case

Ather Energy: The Future of Mobility

By: Shunyuan Zhang, Kannan Srinivasan and Malini Sen
Ather Energy, India’s third-largest electric scooter maker by volume, was founded in 2013. Five years later, the start-up launched its first electric scooter, Ather 450, which was powered by artificial intelligence (AI) and the Internet of Things (IoT), to navigate... View Details
Keywords: Energy Policy; Climate Change; Alternative Energy; Corporate Entrepreneurship; Transportation; Transformation; Green Technology; Technology Adoption; Communication Strategy; Marketing Strategy; Customer Focus and Relationships; Asia; India
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  • April 2009 (Revised May 2010)
  • Case

Urbi and the City Licensee Managers

By: John D. Macomber and Regina Garcia-Cuellar
A leading low income housing builder in Mexico decides which prospective new local partner best extends its advantages in managing twin production lines of homes and clients. URBI has built substantial competitive advantage in the technology and culture that matches... View Details
Keywords: Mortgages; Government and Politics; Housing; Growth and Development Strategy; Brands and Branding; Market Entry and Exit; Production; Supply Chain; Organizational Culture; Franchise Ownership; Partners and Partnerships; Competitive Advantage; Real Estate Industry; China; India; Mexico; United States
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  • 07 Oct 2008
  • First Look

First Look: October 7, 2008

interests of general voters. By collecting news and combining it with entertainment, media are able to inform passive voters on politically relevant issues. To show the impact this information has on legislative outcomes, we document the... View Details
Keywords: Martha Lagace
  • 08 Apr 2014
  • First Look

First Look: April 8

  Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
  • 20 Nov 2018
  • First Look

New Research and Ideas, November 20, 2018

School Case 919-403 Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning Owner Jeff Vinik and top management of the NHL Tampa Bay Lightning are reviewing their strategy and progress in achieving their goals of... View Details
Keywords: Dina Gerdeman
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

car is the design and the lines of it,” Ghosh says. “As opposed to ‘I'm a car buff who likes to look at racing.’ And you might like the Ferrari, but you also might like it because you have a sensibility for Italy, or brands that are... View Details
Keywords: by Rachel Layne; Technology
  • 24 Oct 2018
  • Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details
Keywords: by Julia B. Austin
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

Arabia's development strategy unfolds in the past six years, it is contrasted to social and political pressures within the country, volatility in global oil markets, and severe political problems in the... View Details
Keywords: Martha Lagace
  • Web

2023 Reunion Presentations - Alumni

to go along with the plan. China, The United States, and The Quest for Global Leadership Professor Bill Kirby + More Info – Less Info In an era of growing geopolitical tension between the United States and China, how do companies--and universities such at... View Details