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September 2020 (Revised July 2022)
Technical Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details

September 1969 (Revised November 1983)
Case

Textile Corp. of America

Describes a young man's first job with a large corporation, where he is given a great deal of responsibility but little authority or supervision. The action takes place in the 1960s. View Details

Keywords: Personal Development and Career; Manufacturing Industry; United States

June 1997
Background Note

A Note on the Internet

By: Paul A. Gompers and Jeffrey A. Farrell

Examines the evolution and structure of the Internet. A particular focus is placed on various business segments and possible applications of Internet technology. View Details

Keywords: Industry Structures; Internet and the Web

October 2000 (Revised March 2001)
Case

Firestone/Ford Tire Controversy, The (A)

By: V.G. Narayanan and Roger Orosman Nieves

Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives. View Details

Keywords: Knowledge Sharing; Supply Chain Management; Motivation and Incentives; Crisis Management; Corporate Accountability; Product; Service Operations; Auto Industry

June 2003 (Revised December 2003)
Background Note

The Essence of Professionalism: Managing Conflict of Interest

By: Ashish Nanda

This case argues that central to being a professional is the pledge to manage conflicts of interest such that client interest is placed foremost. View Details

Keywords: Conflict of Interests

September 2002 (Revised October 2002)
Case

Bank of America (A)

By: Stefan H. Thomke and Ashok Nimgade

Describes how Bank of America is creating a system for product and service innovation in its retail banking business. Emphasis is placed on the role of experimentation in some two-dozen real-life "laboratories" that serve as fully operating banking branches and as... View Details

Keywords: Motivation and Incentives; Problems and Challenges; Innovation and Management; Risk and Uncertainty; Change; Failure; Banks and Banking; Learning; Banking Industry

December 1993 (Revised August 1998)
Case

Bitter Competition: The Holland Sweetener Company versus NutraSweet (A)

The NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case... View Details

Keywords: Patents; Competitive Strategy; Food and Beverage Industry; Canada; Japan; United States; Europe

Article

Reimagining the Balanced Scorecard for the ESG Era

By: Robert S. Kaplan and David McMillan

Companies are increasingly aware that their customers and society in general expect businesses to adopt and work towards social and environmental objectives as well as the traditional financial ones. This involves not only re-evaluating firms’ models but re-imagining... View Details

Keywords: ESG (Environmental, Social, Governance) Performance; Business Ecosystems; Balanced Scorecard; Adaptation; Business Model; Business and Stakeholder Relations

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04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

These employers are missing the underlying point. Instead of resorting to perks that are at best a band-aid, companies should follow the lead of Recruit Holdings, a $20 billion Japanese advertising and tech company that focuses on being a good View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

January 2002 (Revised May 2002)
Case

Digital China Holdings Limited: ERP as a Platform for Building New Capabilities

By: F. Warren McFarlan, Guoqing Chen and Kai Reimers

This case analyzes a complex ERP implementation that takes place in one of the leading companies in China. The issues are indistinguishable from those facing a U.S. organization. View Details

Keywords: Internet and the Web; Technology Adoption; Information Technology; Complexity; Problems and Challenges; China

2025
Working Paper

Causes and Extent of Increasing Partisan Segregation in the U.S. – Evidence from Migration Patterns of 212 Million Voters

By: Jacob R. Brown, Enrico Cantoni, Vincent Pons and Emilie Sartre

Using data on the residential location and migration for every voter in U.S. states recording partisan registration between 2008–2020, we find that residential segregation between Democrats and Republicans has increased year over year at all geographic levels, from... View Details

Keywords: Voting; Political Elections; Geographic Location; Demographics

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March 2011
Case

Terror at the Taj Bombay: Customer-Centric Leadership

By: Rohit Deshpande

On November 26, 2008, heavily armed terrorists launched a series of attacks throughout the western-Indian city of Mumbai (formerly Bombay). One of the locations attacked was the Taj Mahal Palace and Tower, which was occupied by the terrorists for over three days,... View Details

Keywords: Safety; Leadership; National Security; Service Delivery; Organizational Culture; Crisis Management; Customer Focus and Relationships; Brands and Branding; Accommodations Industry; Mumbai

June 2021
Case

Building the Governance to Take Capital SAFI to the Next Level

By: V.G. Narayanan, Asis Martinez Jerez and Mariana Cal

Asset management firm Capital SAFI wanted to attract new strategic investors and expand to other countries. Having the right corporate governance in place was critical to achieve this goal. View Details

Keywords: Board Of Directors; Transparency; Sustainable Finance; South America; Latin America; Corporate Governance; Governance Controls; Governing and Advisory Boards; Business Organization; Corporate Strategy; Transformation; Investment Funds; Financial Services Industry; Bolivia; South America; Latin America

07 Mar 2005
Research & Ideas

The Rise of Innovation in Asia

Although Asian countries have been able to use cost advantages and software coding prowess to attract outsource business from around the world, the region is quickly moving up the value chain to challenge America's leadership in innovation. Or, as HBS professor Warren... View Details

Keywords: by Sean Silverthorne

January 2023 (Revised November 2024)
Technical Note

Legal Analysis: Labor Unions in the United States

By: Reshmaan Hussam, Trevor Fetter and Grace Liu

This note provides an overview of the regulation, mechanics, and history of labor unions in the United States, along with an overview of their place in the early 21st century. View Details

Keywords: Governing Rules, Regulations, and Reforms; Labor Unions; History; United States

2014
Article

Executive Compensation and Human Capital Investments Through Industry Selection

By: Boris Groysberg and Eric Lin

We use proprietary data capturing compensation levels of executives placed by a global search firm to investigate how executives evaluate rewards and risks of human capital investment choices. Our findings suggest that more isolated industries with lower opportunity to... View Details

Keywords: Executive Compensation; Human Capital; Personal Development and Career

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July 2013
Teaching Note

Google's Project Oxygen: Do Managers Matter?

By: David A. Garvin

Google's Project Oxygen started with a fundamental question raised by executives in the early 2000s: do managers matter? The topic generated a multi-year research project that ultimately led to a comprehensive program, built around eight key management attributes,... View Details

Keywords: Organizational Behavior; Business Policy; General Management; Human Resource Management; Management; Leadership; Human Resources

June 2013 (Revised March 2015)
Case

Open Innovation at Siemens

By: Karim R. Lakhani, Katja Hutter, Stephanie Healy Pokrywa and Johann Fuller

The case describes Siemens, a worldwide innovator in the Energy, Healthcare, Industry, and Infrastructure & Cities sectors, and its efforts to develop and commercialize new R&D through open innovation, including internal and external crowdsourcing contests. Emphasis is... View Details

Keywords: Innovation; Innovation Management; Crowdsourcing; Innovation Strategy; Innovation and Management; Knowledge Management; Knowledge Sharing; Research and Development; Information Technology; Energy Industry; Health Industry; Green Technology Industry; Manufacturing Industry

November 2000 (Revised March 2001)
Case

Yale University Investments Office: July 2000

By: Josh Lerner

David Swensen, chief investment officer at Yale University, reviews the $10 billion endowment strategy, that places an unusually heavy emphasis on private equity and other illiquid securities. Changing market conditions in July 2000 cause him to rethink historically... View Details

Keywords: Private Equity; Financial Liquidity; Investment; Strategy; Education Industry

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