Publications

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March 2022
Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details

Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior

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07 Feb 2018
News

Helping Startups Give Back

“If you really want your company to be associated with giving back and having a social mission,” says Janie Goldstein (MBA 1991), “it needs to be baked in from the start.” But while most startups want to be... View Details

October 2023 (Revised January 2025)
Case

Ӧzyeğin Social Investments: A Legacy of Giving

By: Christina R. Wing, Zeshan Gondal and Brittany L. Logan

This case explores the work of Özyeğin Social Investments, founded by Hüsnü Özyeğin, one of Turkey's most successful entrepreneurs. With a focus on education, health, gender equality, rural development, and disaster relief in Turkey, Özyeğin Social Investments and the... View Details

Keywords: Philanthropy and Charitable Giving; Family Business; Business Model; Social Entrepreneurship; Social Enterprise; Turkey

2022
Working Paper

Beliefs About Giving Across Contexts

By: Christine L. Exley, John-Henry Pezzuto and Marta Serra-Garcia

A rich literature investigates prosocial behavior by exploiting a variety of methods, the validity of which has been debated. While this literature has compared behavior inside and outside of the laboratory, an open question is how participants view prosocial behavior... View Details

Keywords: Prosocial Behavior; Behavior; Philanthropy and Charitable Giving; Values and Beliefs

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09 Oct 2019
News

Building a Tradition of Giving

Barry Sternlicht (MBA 1986) Barry Sternlicht (MBA 1986) Over time and experience, Barry Sternlicht (MBA 1986) has developed an approach to philanthropy that bridges both his professional View Details

09 Apr 2024
Cold Call Podcast

Sustaining a Legacy of Giving in Turkey

Keywords: Re: Christina R. Wing

May 2025
Case

'Net Zero in Action': Impact Investing at the McKnight Foundation

By: Lauren Cohen, Christina R. Wing and Sophia Pan

Elizabeth McGeveran, Vice President of Investments at the McKnight Foundation, reflected on how to effectively advance the organization’s net-zero strategy. The foundation had committed 10% of its endowment to building a portfolio of impact investments and was among... View Details

Web

Ways to Give Today - Alumni

Donor name, degree/year, and intended gift purpose (fund name) Stock Transfer When giving long-term appreciated stock to HBS, donors may take a charitable income tax deduction... View Details

March 2020 (Revised June 2022)
Case

GreenLight Fund

By: Brian Trelstad, Julia Kelley and Mel Martin

As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit executives to use data and evidence to... View Details

Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Analytics and Data Science; Cincinnati

21 Nov 2014
News

Making It Easier for Retirees to Give to Charity

27 Mar 2017
News

How Companies Can Benefit More From Their Corporate Giving

21 Nov 2005
Research & Ideas

The Geography of Corporate Giving

focused on housing, those in Columbus are oriented toward children's' issues, and Minneapolis firms put much of their efforts into the arts. The goal for Marquis and colleagues is to explain these systematic... View Details

Keywords: by Sean Silverthorne

March 2012 (Revised March 2012)
Teaching Note

Samasource: Give Work, Not Aid (TN)

By: Francesca Gino and Bradely R. Staats

Keywords: Philanthropy and Charitable Giving; Jobs and Positions

April 12, 2024
Editorial

A New Paradigm for Family Giving

By: Christina R. Wing

Keywords: Family Business; Philanthropy and Charitable Giving; Wealth

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2016
Working Paper

Gender Differences in Altruism: Responses to a Natural Disaster

By: Matthew Lilley and Robert Slonim

High-profile disasters can cause large spikes in philanthropy and volunteerism. By providing temporary positive shocks to the altruism of donors, these natural experiments help identify heterogeneity in the distributions of the latent altruism which motivates donors.... View Details

Keywords: Altruism; Charitable Behavior; Philanthropy and Charitable Giving; Gender; Behavior

SSRN

June 2022
Teaching Plan

GreenLight Fund

By: Brian Trelstad and Mel Martin

Teaching Note for HBS Case No. 320-053. As Tara Noland, the Executive Director (ED) of GreenLight Cincinnati, reflected on her first few years on the job. Noland had delivered on what she had been hired to do in the city: work with leading philanthropists and nonprofit... View Details

Keywords: Philanthropy; Venture Philanthropy; Replication; Philanthropy and Charitable Giving; Venture Capital; Social Issues; Decision Making; Cincinnati

March 2018
Case

GoFundMe: The Giving Layer of the Internet

By: Scott Duke Kominers and Allison M. Ciechanover

By 2017, GoFundMe is the world’s largest social fundraising platform. Gross donation volume is growing rapidly, yet the number of monthly campaign starts is relatively flat. The CEO contemplates a variety of growth initiatives. View Details

Keywords: Growth and Development Strategy; Expansion; Philanthropy and Charitable Giving; Technology Industry

June 2011
Article

Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor

By: Christina Fong and Felix Oberholzer-Gee

It is often difficult for donors to predict the value of charitable giving because they know little about the persons who receive their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we... View Details

Keywords: Philanthropy and Charitable Giving; Policy; Information; Knowledge Acquisition; Game Theory; Prejudice and Bias; Poverty; Welfare