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Show Results For
- All HBS Web
(187)
- People (3)
- News (36)
- Research (117)
- Multimedia (1)
- Faculty Publications (59)
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- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
interest in this case than in antitrust cases of the past? Unlike communications companies whose practices generate consumer ire, Google’s services, like many on the internet, are perceived as both “free” (although Shoshanna Zuboff in her recent book argued View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 13 Dec 2004
- Research & Ideas
Sharing News That Might Be Bad
out, most people judge you and decide what to do based on how you are responding. How clear is your thinking, persuasive your analysis, comprehensive your consideration of alternative explanations and options, and creative and... View Details
Keywords: by Paul Michelman
- 09 Jul 2001
- Research & Ideas
Does Misery Love Companies? How Social Performance Pays Off
corporate social performance (CSP) and corporate financial performance (CFP) reflects the enduring quest to find this persuasive "business case"—to substantiate claims, such as the one made in Annan's recent appeal to U.S.... View Details
Keywords: by Joshua D. Margolis & James P. Walsh
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
Weissman: Elements of both information and persuasion can be found in DTCA. That duality is evident in the results of our study. More than 70 percent of physicians endorsed the view that DTCA "informs and educates" patients... View Details
Keywords: by Manda Salls
- 29 Jun 2007
- First Look
First Look: June 29, 2007
certify structured products with a low default likelihood as safe and from a large supply of investors who view them as such. Download the paper: http://www.hbs.edu/research/pdf/07-102.pdf The Persuasive Appeal of Stigma Authors:Michael... View Details
Keywords: Martha Lagace
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
teach men [and women] to think in the presence of new situations." This requires a bifocal perspective: the ability to characterize quickly both the common and the distinctive elements of business problems. Persuasiveness is... View Details
Keywords: by David A. Garvin
- 08 Apr 2014
- First Look
First Look: April 8
a comprehensive deal persuasively enough to transform more Iranian skeptics into active supporters-a necessary condition for success if there is an acceptable deal at the next stage. To sway skeptics, I recommend a specific... View Details
Keywords: Sean Silverthorne
- 13 Sep 2011
- First Look
First Look: September 13
prosocial behavior associated with licensing. The results of a laboratory experiment and a large field experiment converge to support our account. Read the paper: http://www.people.hbs.edu/mnorton/gneezy%20et%20al%20in%20press.pdf The View Details
Keywords: Sean Silverthorne
- 06 Dec 2004
- What Do You Think?
Why Do Managers Fail to Act on Their Predictions?
authors suggest that once predictable surprises are identified, persuasive communication, coalition building (to mobilize people to confront the potential surprise), and structured problem-solving (to identify options and eliminate... View Details
Keywords: by James Heskett
- 22 Apr 2014
- First Look
First Look: April 22
empirical evidence is most persuasive in favor of agency considerations. Studies centered on the May 2003 dividend tax cut confirm that differences in the taxation of dividends and capital gains have only a second-order impact on setting... View Details
Keywords: Sean Silverthorne
- 13 Mar 2005
- Research & Ideas
Reinforcing Values: A Public Dressing Down
mountaineering expeditions and firefighting crews. We've found that for change to stick, leaders must design and run an effective persuasion campaign—one that begins weeks or months before the actual turnaround plan is set in concrete.... View Details
Keywords: by David A. Garvin & Michael A. Roberto
- 30 Apr 2014
- Research & Ideas
Venture Investors Prefer Funding Handsome Men
If you're in search of startup funding, it pays to be a good-looking guy. A series of three studies reveals that investors prefer pitches from male entrepreneurs over those from female entrepreneurs, even when the content of the pitches is identical. Attractive men are... View Details
- 19 Apr 2016
- First Look
April 19, 2016
https://cb.hbsp.harvard.edu/cbmp/product/316140-PDF-ENG Harvard Business School Case 416-046 Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages Communicating persuasively is a critical skill for leaders of any team or... View Details
Keywords: Sean Silverthorne
- 05 Sep 2008
- What Do You Think?
Is Case Method Instruction Due for an Overhaul?
"Cases help to develop 'pattern recognition' skills that are very important in decision-making ...." Dave Schnedler added that cases help develop "critical thinking," teach that "digging hard pays off," stress the importance of... View Details
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
longer-term perspective. Authority versus Persuasion Published: August 5, 2009 In directing employees, managers often face a choice between invoking authority and persuasion. In particular, since a firm's formal and relational contracts... View Details
Keywords: by Sean Silverthorne
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
preferences. Finally, we find no evidence that CEO activists using economic language are more persuasive in their appeals. The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco... View Details
Keywords: Sean Silverthorne
- 03 Jun 2020
- Research & Ideas
Who Guarantees Your Workplace Is Safe for Return?
mitigations. Businesses will have to persuasively communicate the actions they are taking. As the saying goes, what gets measured gets done. And every one of us will want to know exactly what is being done. About the Authors Joseph Allen... View Details
- 09 Sep 2013
- Lessons from the Classroom
Teaching Climate Change to Skeptics
A few years ago, Joseph B. Lassiter traveled to San Francisco, Houston, and New York to hold discussions with Harvard alumni on the topic of business and the environment. Each time, he surveyed the audience about the touchy subject of climate change and how society... View Details
Keywords: by Carmen Nobel
- 19 Mar 2008
- Research & Ideas
Finding Success in the Middle of the Market
company control midfield by playing only in midfield? The answer is "yes" but only if there is a precise and persuasive value proposition. Until three years ago, Charles Schwab had lost its way. The former king of discount... View Details
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
the immediate persuasiveness of ads, it isn't much help to measure their impact over time. The only way to truly determine the efficacy of display ads versus search ads is to watch the effects over time, and to see how modifications in... View Details