Perks - Publications - Faculty & Research

20 Feb 2013
News

Thanking Veterans Online

commercial perks and government benefits to veterans, Hall feels gratified that his business venture is directly serving men and women who have served their country. He thinks of a sniper who fought under his command. In Iraq, the soldier... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

Frequent shopping programs that reward customers with discounts or other perks are commonplace in grocery stores, but many are not as effective in influencing buying behavior as they could be, argues HBS professor Rajiv Lal. "The... View Details

Keywords: by Manda Salls; Consumer Products; Retail

08 Mar 2004
Research & Ideas

Secret to Success: Go for “Just Enough”

as a celebrity CEO with a guru book of success lessons. Almost before the ink dries, the same CEO is mired in notoriety, a celebrity failure as it were. The reasons trace back to fundamental imbalances in the mix of beneficial or self-serving aspects of his lifestyle... View Details

Keywords: by Laura Nash & Howard Stevenson

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

Nickelodeon and Univision. "We know," O'Reilly observes, "that other entertainment and sports interests are competing for these groups and that we can never rest on our laurels." Innovation can mean basics like reducing parking and traffic hassles as well as adding... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

16 May 2012
Research & Ideas

Can Decades of Military Overspending be Fixed?

Editor's note: Even with recent disclosures about out-of-control spending on corporate perks and government agency parties, the US military is frequently held up as the exemplar of organizational largesse run wild. In the new book Defense... View Details

Keywords: by J. Ronald Fox; Service

30 May 2000
Research & Ideas

Market Makers Bid for Success

Meakem: I agree. The benefit of jumping right out is that you don't get cushy; you don't get used to a corporate job with corporate perks and get lulled into submission by staying at a large corporation for too long. You avoid that.... View Details

Keywords: by Staff; Web Services; Technology

01 Dec 2016
News

Vive la Madeleine!

weekend deadline for a new cooling room. With 20 local businesspeople due to arrive for a tour and lunch, Viana had grabbed a broom without comment and began sweeping up the sawdust. Never mind that he had two secretaries at his last job, an expense account, and all... View Details

Keywords: Julia Hanna; illustrations by Natalya Balnova

14 Dec 2011
Research & Ideas

The New Measures for Improving Nonprofit Performance

challenges I've found is that not enough attention is paid to rewarding and encouraging management. In the private sector, you're rewarded significantly for being a good executive manager. Your perks are tied to that. In the nonprofit... View Details

Keywords: by Julia Hanna

Publications