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- All HBS Web (226)
- Faculty Publications (77)
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- June 2011 (Revised July 2012)
- Case
Reversing the AMD Fusion Launch
By: Elie Ofek and Ryan Johnson
AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry
Ofek, Elie, and Ryan Johnson. "Reversing the AMD Fusion Launch." Harvard Business School Case 511-036, June 2011. (Revised July 2012.)
- 19 Nov 2013
- First Look
First Look: November 19
taking his company private. The company, which he had founded in his dorm room as a college freshman and which had made him the youngest Fortune 500 CEO in history, had been the market leader in PC sales in the early 2000s. In recent... View Details
Keywords: Sean Silverthorne
- 06 Mar 2012
- First Look
First Look: March 6
PublicationsStrength in Numbers: The Political Power of Weak Interests Author:Gunnar Trumbull Publication:Harvard University Press, forthcoming Abstract This book investigates the sources of interest group influence has on public policy. Trumbull argues that diffuse... View Details
Keywords: Sean Silverthorne
- 2012
- Chapter
Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM
By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry
Bresnahan, Timothy F., Shane Greenstein, and Rebecca M. Henderson. "Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern. University of Chicago Press, 2012.
- 28 Sep 2020
- Research & Ideas
How Leaders Can Navigate Politicized Conversations and Inspire Collaboration
environment. “Sometimes we believe we are being receptive when in fact we are doing just the opposite: being on the defensive.” Too PC or not too PC To better understand the conversational implications of... View Details
Keywords: by Kristen Senz
- 20 Apr 2015
- Research & Ideas
The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs
the proprietary Mac as the central hub of Apple's product line despite falling market share. Eventually he was persuaded to shift focus and allow the iTunes music platform to be used on PCs as well as on Apple iPods and iPhones. That... View Details
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
console platforms are vertically integrated into hardware, whereas most operating system vendors for PCs (Microsoft), PDAs (Palm), and mobile phones (Symbian) have preferred to rely on third-party competing hardware makers. The idea is... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
Johnston: Your research refers to the PC in the 80's and the Internet in the 90's as triggers of explosive growth for the IT consulting industry. Have you identified a third trigger for this decade? Nolan and Bennigson: The trigger in... View Details
- 30 Jul 2012
- Research & Ideas
How Technology Adoption Affects Global Economies
adoption, testing the model on 15 technologies in 166 countries from 1820 to 2003. They covered major technologies related to transportation (from steamships to airplanes), telecommunication (from the telegraph to the cell phone), IT (the View Details
Keywords: by Carmen Nobel
- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
Out with the old, in with the new! That's the natural path of innovation. PCs killed typewriters, for instance. Smartphones superseded telephones, pocket calculators, and point-and-shoot cameras. Every once in a while, though, an old... View Details
- 13 Apr 2009
- Research & Ideas
Kind of Blue: Pushing Boundaries with Miles Davis
his past to make a more interesting future. The inability of business to do that has often resulted in infamous episodes. For example, IBM's refusal to "cannibalize" its success in mainframe computers by pushing PCs and the... View Details
- 29 Oct 2006
- Research & Ideas
The History and Influence of Andy Grove
Almost fifty years ago, nineteen-year-old Andy Grove stepped off a boat in New York City, a poor immigrant from Hungary who barely escaped Nazi occupation. A decade later he co-founded Intel, the chipmaker that would help invent the PC... View Details
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
sufficient condition. Beyond network effects, successful platforms make it hard for their users to multihome. Multihome means users can participate on multiple platforms at the same time. In the old days, it was hard to use both a Windows View Details
Keywords: by Martha Lagace
- 10 Dec 2007
- HBS Case
One Laptop per Child
be put in the path of adoption. If you are a technology-centric person, in the West you don't think in terms of a computer replacing a teacher, but in a budget-strapped developing country environment, resources are so limited, there aren't enough teachers. Should View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
different product life cycles. Making the transition has been extremely hard. What made the iPod transition easier is that the iPod began as a PC peripheral, even though it's ultimately a consumer electronics product. Although it took him... View Details
Keywords: by Sean Silverthorne
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing most View Details
- 25 Jul 2007
- Lessons from the Classroom
The Evolution of Apple
only 6 million units over the course of 3 years, compared with sales of 300 million PCs during the same period. "Apple's market share has always been lower than its consumer mind share," remarks Yoffie. Birth of The Cool In... View Details
- 13 Jun 2005
- Research & Ideas
Rescuing Products with Stealth Positioning
square and two inches tall. It left everything up to the imagination—which is precisely what Apple had in mind. Downplaying its PC capability, Apple's marketers emphasized the Mini's many other uses: It could be a music server for your... View Details
Keywords: by Youngme Moon
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
events can boost brand awareness, preference, and sales over competitors who cannot afford the global sponsorship prices set by the International Olympic Committee. Lenovo hardly wishes to be known as the Chinese PC company that consumers... View Details
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
period a small number of followers entered the new path. The inability of the British, French, Italian, and then German companies to compete with IBM's mainframes and the plug-compatibles in the 1970s and IBM and its PC clones in the... View Details