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      • May–June 2011
      • Article

      The Uninvited Brand

      By: Susan Fournier and Jill Avery
      Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
      Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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      Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
      • 2011
      • Working Paper

      The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis

      By: Andrew A. King and Karim R. Lakhani
      Technological advancement and innovation requires the integration of both external knowledge and internal inventiveness. In this paper, we unpack the concept of absorptive capacity and separately explore the effect of different types of prior experience on the capacity... View Details
      Keywords: Experience and Expertise; Collaborative Innovation and Invention; Technological Innovation; Knowledge Use and Leverage; Performance Capacity; Technology Adoption
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      King, Andrew A., and Karim R. Lakhani. "The Contingent Effect of Absorptive Capacity: An Open Innovation Analysis." Harvard Business School Working Paper, No. 11-102, April 2011.
      • March 2011
      • Teaching Note

      InnoCentive.com (A) (TN)

      By: Karim R. Lakhani
      Teaching Note for 608170. View Details
      Keywords: Research and Development; Collaborative Innovation and Invention; System; Open Source Distribution; Competition; Web Services Industry
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      Lakhani, Karim R. "InnoCentive.com (A) (TN)." Harvard Business School Teaching Note 611-072, March 2011.
      • February 2011 (Revised July 2013)
      • Case

      A123 Systems: Power. Safety. Life.

      By: Richard H.K. Vietor
      A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from... View Details
      Keywords: Business or Company Management; Diversification; Machinery and Machining; Renewable Energy; Transportation; Management Skills; Corporate Finance; Auto Industry; Battery Industry
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      Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
      • 2010
      • Working Paper

      Mixed Source

      By: Ramon Casadesus-Masanell and Gaston Llanes
      We study competitive interaction between a profit-maximizing firm that sells software and complementary services and a free open source competitor. We examine the firm's choice of business model between the proprietary model (where all software modules are... View Details
      Keywords: Business Model; Duopoly and Oligopoly; Monopoly; Open Source Distribution; Quality; Competition; Information Technology Industry
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      Casadesus-Masanell, Ramon, and Gaston Llanes. "Mixed Source." Harvard Business School Working Paper, No. 10-022, September 2009. (Revised October 2010.)
      • 2010
      • Book

      The Comingled Code: Open Source and Economic Development

      By: Josh Lerner and Mark Schankerman
      Discussions of the economic impact of open source software often generate more heat than light. Advocates passionately assert the benefits of open source, while critics decry its effects. Missing from the debate is rigorous economic analysis and systematic... View Details
      Keywords: Development Economics; Economic Growth; Policy; Government and Politics; Open Source Distribution; Software
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      Lerner, Josh, and Mark Schankerman. The Comingled Code: Open Source and Economic Development. MIT Press, 2010.
      • Article

      Marginality and Problem-Solving Effectiveness in Broadcast Search

      By: Lars Bo Jeppesen and Karim R. Lakhani
      We examine who the winners are in science problem-solving contests characterized by open broadcast of problem information, self-selection of external solvers to discrete problems from the laboratories of large R&D intensive companies, and blind review of solution... View Details
      Keywords: Competition; Open Source Distribution; Knowledge Use and Leverage; Markets; Independent Innovation and Invention; Problems and Challenges; Research and Development; Gender; Science
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      Jeppesen, Lars Bo, and Karim R. Lakhani. "Marginality and Problem-Solving Effectiveness in Broadcast Search." Organization Science 21, no. 5 (September–October 2010): 1016–1033.
      • August 2010 (Revised February 2011)
      • Case

      Highland Capital Partners: Investing in Cleantech

      By: Joseph B. Lassiter III and David Kiron
      One day during the summer of 2008, Paul Maeder, co-founder and general partner of Highland Capital Partners (HCP), was walking with his wife around Reykjavik, Iceland, marveling at how clean the city felt and at the widespread use of naturally occurring geothermal... View Details
      Keywords: Renewable Energy; Entrepreneurship; Investment; Global Strategy; Environmental Sustainability; Financial Services Industry; Green Technology Industry
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      Lassiter, Joseph B., III, and David Kiron. "Highland Capital Partners: Investing in Cleantech." Harvard Business School Case 811-009, August 2010. (Revised February 2011.)
      • 2009
      • Chapter

      Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition

      By: Amy C. Edmondson, Kate Roloff and Lucy H. MacPhail
      We review research on expertise diversity, psychological safety, team collaboration, and role identity to propose a model in which reciprocal affirmations of expertise identity among team members—a feature of the team environment that we conceptualize as a dimension of... View Details
      Keywords: Interpersonal Communication; Experience and Expertise; Learning; Knowledge Use and Leverage; Groups and Teams; Familiarity; Identity; Cooperation
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      Edmondson, Amy C., Kate Roloff, and Lucy H. MacPhail. "Collaboration Across Knowledge Boundaries within Diverse Teams: Reciprocal Expertise Affirmation as an Enabling Condition." In Exploring Positive Identities and Organizations: Building a Theoretical and Research Foundation, edited by Laura M. Roberts and Jane E. Dutton, 311–332. Psychology Press, 2009.
      • 17 Jun 2008
      • Keynote Speech

      Self-Organization in Open Source Development: Discussion

      By: Carliss Y. Baldwin
      Keywords: Product Development; Software
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      Baldwin, Carliss Y. "Self-Organization in Open Source Development: Discussion." DRUID-DIME Academy Winter Conference, Copenhagen, Denmark, June 17, 2008.
      • June 2008 (Revised October 2009)
      • Case

      InnoCentive.com (A)

      By: Karim R. Lakhani
      InnoCentive.com, a firm connecting R&D labs of large organizations to diverse external solvers through innovation contests, has to decide if it will enable collaboration in its community. Case covers the basics of a distributed innovation system works and the... View Details
      Keywords: Collaborative Innovation and Invention; Open Source Distribution; Research and Development; Competition; Cooperation
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      Lakhani, Karim R. "InnoCentive.com (A)." Harvard Business School Case 608-170, June 2008. (Revised October 2009.)
      • March 2008
      • Case

      Cambrian House

      By: Peter A. Coles, Karim R. Lakhani and Andrew P. McAfee
      Cambrian House builds internet-based products and services by relying entirely on its user community for all aspects of its innovation and new product development process. Users suggest ideas for new products and services and also participate in a monthly voting... View Details
      Keywords: Decision Choices and Conditions; Voting; Technological Innovation; Knowledge Management; Marketing Strategy; Open Source Distribution; Product Development; Strategic Planning; Business and Community Relations; Internet
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      Coles, Peter A., Karim R. Lakhani, and Andrew P. McAfee. "Cambrian House." Harvard Business School Case 608-016, March 2008.
      • March 2008 (Revised March 2014)
      • Case

      Facebook

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
      As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
      Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
      • March 2008 (Revised November 2008)
      • Case

      Sony Digital Entertainment, Japan

      By: Anita Elberse
      It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details
      Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan
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      Elberse, Anita. "Sony Digital Entertainment, Japan." Harvard Business School Case 508-071, March 2008. (Revised November 2008.)
      • March 2008 (Revised August 2009)
      • Case

      Linden Lab: Opening Second Life

      By: Thomas R. Eisenmann and Alison Berkley Wagonfeld
      In early 2008, managers in Linden Lab, creator of the virtual world Second Life, faced decisions about the company's strategy. Despite profound initial skepticism about demand for a user-generated virtual world that was not a traditional game, Second Life had achieved... View Details
      Keywords: Business Growth and Maturation; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Open Source Distribution; Partners and Partnerships; Software
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      Eisenmann, Thomas R., and Alison Berkley Wagonfeld. "Linden Lab: Opening Second Life." Harvard Business School Case 808-114, March 2008. (Revised August 2009.)
      • 2008
      • Working Paper

      Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis

      By: Alan D. MacCormack, John Rusnak and Carliss Y. Baldwin
      A variety of academic studies argue that a relationship exists between the structure of an organization and the design of the products that this organization produces. Specifically, products tend to "mirror" the architectures of the organizations in which they are... View Details
      Keywords: Open Source Distribution; Product Design; Organizational Design; Organizational Structure; Performance Effectiveness; Information Technology Industry
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      MacCormack, Alan D., John Rusnak, and Carliss Y. Baldwin. "Exploring the Duality between Product and Organizational Architectures: A Test of the Mirroring Hypothesis." Harvard Business School Working Paper, No. 08-039, March 2008. (Revised October 2008, January 2011.)
      • 2007
      • Working Paper

      Competition in Modular Clusters

      By: Carliss Y. Baldwin and C. Jason Woodard
      The last twenty years have witnessed the rise of disaggregated "clusters," "networks," or "ecosystems" of firms. In these clusters the activities of R&D, product design, production, distribution, and system integration may be split up among hundreds or even thousands... View Details
      Keywords: Price; Profit; Digital Platforms; Industry Clusters; Competition; Horizontal Integration; Vertical Integration
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      Baldwin, Carliss Y., and C. Jason Woodard. "Competition in Modular Clusters." Harvard Business School Working Paper, No. 08-042, December 2007.
      • 2007
      • Working Paper

      A Developer's Bill of Rights: What Open Source Developers Want in a Software License

      By: Alan MacCormack
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      MacCormack, Alan. "A Developer's Bill of Rights: What Open Source Developers Want in a Software License." Harvard Business School Working Paper, No. 07-071, April 2007.
      • 2006
      • Working Paper

      The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community

      By: Marco Iansiti and Gregory L. Richards
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      Iansiti, Marco, and Gregory L. Richards. "The Business of Free Software: Enterprise Incentives, Investment, and Motivation in the Open Source Community." Harvard Business School Working Paper, No. 07-028, November 2006.
      • October 2006 (Revised February 2010)
      • Case

      Linux vs. Windows

      By: Ramon Casadesus-Masanell and Jordan Mitchell
      As of 2006, Microsoft is finding that its dominant position in client and server operating systems is under attack from Linux. While Linux has only 3% of the worldwide installed base of PC operating systems, it had captured 20% of the server market by the end of 2005... View Details
      Keywords: Business Model; For-Profit Firms; Open Source Distribution; Competitive Strategy; Applications and Software; Value; Technology Industry
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      Casadesus-Masanell, Ramon, and Jordan Mitchell. "Linux vs. Windows." Harvard Business School Case 707-465, October 2006. (Revised February 2010.)
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