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  • All HBS Web  (251)
    • News  (96)
    • Research  (106)
    • Multimedia  (1)
  • Faculty Publications  (35)

Show Results For

  • All HBS Web  (251)
    • News  (96)
    • Research  (106)
    • Multimedia  (1)
  • Faculty Publications  (35)
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  • 27 Jun 2024
  • Research & Ideas

Gen AI Marketing: How Some 'Gibberish' Code Can Give Products an Edge

boundaries lie.” “Is a product getting ranked at the top because it genuinely has more desired features? Or is it just because I’m putting in some gibberish?” She says some of the urgency revolves around the fact that LLMs View Details
Keywords: by Ben Rand; Technology
  • 27 Oct 2011
  • Research & Ideas

Horrible Boss Workarounds

fact the boss may not be sure what the solution should be and is just waiting for someone to come forward." In her classes, Kanter teaches the case of the upscale cookware retailer Williams-Sonoma, where the CEO repeatedly eschewed... View Details
Keywords: by Carmen Nobel
  • 26 Feb 2001
  • Research & Ideas

Evolving for Success [Part One]

proposition and were creating value for customers. That's my definition of success. They operated more like communities offline in order to help create communities online. The online communities were... View Details
Keywords: by Staff
  • 04 Apr 2019
  • Cold Call Podcast

Can Mark Zuckerberg Rebuild Trust in Facebook?

on Amazon; they help curate the kind of books I might like, I actually like that service. And if I'm looking online at a retailer for a particular shirt, I don't mind them sending me ads for shirts. That's... View Details
Keywords: Re: Andi Wang
  • 21 Oct 2014
  • First Look

First Look: October 21

the bias on a per word basis hardly differs between the sources. These results have implications for the segregation of readers in online sources and the allocation View Details
Keywords: Sean Silverthorne
  • 29 Jul 2008
  • First Look

First Look: July 29, 2008

received word that he has inadvertently offended one of his students. He is pondering a possible response. Purchase the case:... View Details
Keywords: Martha Lagace
  • 10 Feb 2003
  • Research & Ideas

Women at Work

Cook said. With five children and no extra money for childcare, her husband took a night job—which he still has today—and she works days. "Partnerships at home are so important," Cook said. "I would not be able to manage if it weren't for the support... View Details
Keywords: by Wendy Guild
  • 24 Jul 2018
  • First Look

New Research and Ideas, July 24, 2018

through word of mouth (WOM); whereas in another context (a cloud-based file storage service), customers who joined through WOM referrals tended to exhibit higher usage. Yet,... View Details
Keywords: Dina Gerdeman
  • 07 Feb 2012
  • First Look

First Look: February 7

survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
  • 07 Dec 2011
  • Research & Ideas

Are Creative People More Dishonest?

faced with ethical dilemmas. The first study tested the hypothesis that a naturally creative person is predisposed to dishonest behavior. (The week before the experiment, the participants, 71 university students, completed an online... View Details
Keywords: by Carmen Nobel; Advertising
  • 03 Oct 2006
  • First Look

First Look: October 3, 2006

L. Bower and Clark Gilbert Abstract Research from a set of studies conducted over thirty-five years shows that actual strategy rather than words on paper at corporate is crafted step by step as company... View Details
Keywords: Sean Silverthorne
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective, unverifiable, or controversial information. Using data from Encyclopædia Britannica, authored by experts, and... View Details
Keywords: Sean Silverthorne
  • 03 Jun 2020
  • Research & Ideas

Who Guarantees Your Workplace Is Safe for Return?

of equal or greater concern: Will shoppers, diners, students, and workers feel safe returning? How can they be comfortable that the space is safe beyond just taking someone’s word for it? Cautious and... View Details
Keywords: by John Macomber and Joseph Allen; Real Estate
  • 04 Sep 2018
  • First Look

New Research and Ideas, September 4, 2018

report different levels of satisfaction or enjoyment of their interactions (Study 3). Finally, in Study 4 we document that individuals’ lay beliefs are in direct opposition to our findings: participants... View Details
Keywords: Dina Gerdeman
  • 09 Apr 2019
  • First Look

New Research and Ideas, April 9, 2019

April 4, 2019 Palgrave Macmillan Fintech, Small Business & the American Dream: How Technology Is Transforming Lending and Shaping a New Era of Small Business Opportunity By: Mills, Karen G. Abstract—Fintech, Small Business & the... View Details
Keywords: Dina Gerdeman
  • 20 Sep 2011
  • First Look

First Look: September 20

this case:http://cb.hbsp.harvard.edu/cb/product/712402-PDF-ENG Language and Globalization: 'Englishnization' at Rakuten Tsedal NeeleyHarvard Business School Case 412-002 Hiroshi Mikitani, the CEO of Rakuten (Japan's largest View Details
Keywords: Sean Silverthorne
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

Super Bowl Sunday is sure to bring the usual barrage of clever soda, beer, and car ads featuring everyone from Vegas showgirls selling Coca-Cola to pop celebrity Psy charming us to buy pistachios Gangnam-style. But at a whopping $3.7... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 04 Jun 2001
  • Research & Ideas

RealNetworks, CNET, and Judo Strategy

RealNetworks founder Rob Glaser, a veteran of doing battle with much larger Microsoft, has some words of wisdom on competing against a market giant: "If you want to beat... View Details
Keywords: by Jim Aisner
  • 05 May 2010
  • What Do You Think?

Is Denial Endemic to Management?

Microsoft became dominant in software for PC operating systems; and the belief by entrepreneurs and investors alike that online grocery orders to the long-gone Webvan, the largest single start-up during the Internet bubble, would become a... View Details
Keywords: by Jim Heskett
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

and those with lack of access to education and transportation face after prison.” The manufacturer Owens Corning finally gave him a chance. At the same time, he set out to solve the problem his experience revealed. Blakeman spent weekends... View Details
Keywords: by Avery Forman; Employment
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