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  • 2013
  • Chapter

The Design of Online Advertising Markets

By: Benjamin Edelman
Because the market for online advertising is both new and fast-changing, participants experiment with all manner of variations. Should an advertiser's payment reflect the number of times an ad was shown, the number of times it was clicked, the number of sales that... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Price; Market Design; Measurement and Metrics; Sales; Motivation and Incentives; Internet and the Web
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  • 28 Dec 2016
  • News

Harvard’s New Online Negotiation Course

  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

services where commonsense regulation is welcome and needed: online lending to businesses. Over the last few years online business lending has exploded. Dozens of “financial technology” (fintech) players... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services
  • 2019
  • Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
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  • 13 May 2024
  • Research & Ideas

Picture This: Why Online Image Searches Drive Purchases

Professor of Business at HBS, who is a coauthor of the new research. “Companies are finally coming to this realization and adjusting online search tools accordingly.” The market for AI technology in... View Details
Keywords: by Rachel Layne; Information Technology; Information Technology; Information Technology; Information Technology
  • March–April 2025
  • Article

Getting Value from Digital Technologies

By: Frank Cespedes and Georg Krentzel
Companies need digital technologies in an omni-channel buying world where online and in-person interactions are complements, not either/or substitutes. Multi-channel hybrid sales solutions are required, but what are the key requirements for using the available... View Details
Keywords: Sales; Technology Adoption; Competitive Advantage
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  • 17 Jun 2022
  • News

In Defense of Online Anonymity

  • 17 Aug 2016
  • Working Paper Summaries

The Empirical Economics of Online Attention

Keywords: by Andre Boik, Shane Greenstein, and Jeffrey Prince; Media & Broadcasting
  • July 2014 (Revised August 2014)
  • Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
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  • October 14, 2019
  • Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca
Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details
Keywords: Reviews; Internet and the Web; Design; Quality; Reputation
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  • February 2011 (Revised November 2012)
  • Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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  • March 2016 (Revised August 2016)
  • Case

CreditEase: Taking Inclusive Finance Online

By: Michael Chu, John S. Ji and Nancy Hua Dai
The world’s largest peer-to-peer (P2P) lender annually disbursing over a million loans totaling $10 billion, China’s CreditEase, must decide whether to IPO in the NYSE its online lending platform, Yirendai, before the year-end window closes in 2015. Yirendai sought to... View Details
Keywords: Business or Company Management; Internet and the Web; Financing and Loans; Credit; Growth and Development Strategy; Financial Services Industry; China
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  • 08 Aug 2016
  • News

Harvard B-School’s New Online Finance Course

  • 15 Apr 2021
  • News

Up Close: Live Online Classrooms

  • 09 Jan 2024
  • Video

Building Leadership Skills in the HBS Live Online Classroom

  • 01 Apr 2000
  • News

A "Growing" Online Community

year expanding throughout Latin America. Agropool's revenues will come from fees charged to companies selling products on its Web site. With the online community growing in Latin America, Grippo noted the importance of teamwork among new... View Details
  • October 2014
  • Module Note

Market Design in Online Businesses (Abridged)

By: Peter Coles and Benjamin Edelman
The purpose of this note is to characterize the challenges entrepreneurs may face in creating a well-functioning ecosystem of users, and to equip entrepreneurs with tools to overcome these obstacles. The note is meant to accompany the final module of the "The Online... View Details
Keywords: Platform Design; Network Effects; Market Design; Information Technology Industry; Information Technology Industry; Information Technology Industry
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  • 01 Mar 2005
  • News

Online Job Bank Debuts

SULLIVAN: “Searches can be made by industry, function, location, salary, and several other variables.” Building on the traditional strengths and advantages of alumni networking, a newly launched online Alumni Job Bank has upgraded the... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 2016
  • Working Paper

The Empirical Economics of Online Attention

By: Andre Boik, Shane Greenstein and Jeffrey Prince
In several markets, firms compete not for consumer expenditure but instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household... View Details
Keywords: Internet and the Web; Competition; Behavior; Resource Allocation; Household; Cognition and Thinking
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  • June 2014
  • Supplement

eBay Partner Network — slide supplement (widescreen)

By: Benjamin Edelman
eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details
Keywords: History; Online Technology; Markets; Negotiation Participants; Marketing; Job Cuts and Outsourcing; Internet and the Web; Marketing Channels; Business Processes; Change; Compensation and Benefits; Web Services Industry
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