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Show Results For
- All HBS Web
(2,655)
- People (3)
- News (590)
- Research (1,547)
- Events (20)
- Multimedia (5)
- Faculty Publications (592)
- November 1992 (Revised June 1994)
- Case
Packaged Products Company: Handy-Pak Introduction
By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "Packaged Products Company: Handy-Pak Introduction." Harvard Business School Case 593-057, November 1992. (Revised June 1994.)
- Fall 2018
- Article
The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment
By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
Gallino, Santiago, and Antonio Moreno. "The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment." Manufacturing & Service Operations Management 20, no. 4 (Fall 2018): 767–787.
- Research Summary
Consumer Response to Online Ratings and Recommendations
Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully... View Details
- Article
Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information
By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details
Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry
Gallino, Santiago, and Antonio Moreno. "Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information." Management Science 60, no. 6 (June 2014): 1434–1451. (Finalist of Management Science Best Paper award in Operations Management.)
- Web
Online Digital Marketing Strategy Course | HBS Online
This course is part of the Marketing track. Introduction to Digital Marketing Strategy MULTIPLE FORMATS Start anytime in our on-demand format, or select a cohort start date and enroll now! Not sure which experience is best for you? Review... View Details
- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
- 28 Aug 2006
- Research & Ideas
Online Match-Making with Virtual Dates
Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the... View Details
- Web
HBS - The year in Review
2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
- Research Summary
Product Policy and Pricing
By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
- 01 Dec 2014
- News
Customizing Couture Online
Tailoring High Tech » Return to Fashion's Retail Revolution main page « To learn more about these seven HBS Alumni trendsetters, click on their photos below: Marjorie Yang Instilling Production with Principles Instilling View Details
- Web
Online Transforming Customer Experiences Course | HBS Online
Consulting and Research Limited MSc, Business Administration What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details
- 01 Jun 2011
- News
Faculty Research Online
thinking too much or thinking too little. See http://hbswk.hbs.edu/item/6630.html. From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher During a panel discussion on entrepreneurship, Professor Bill Sahlman and several successful start-up veterans examined... View Details
- 24 Oct 2011
- News
The Yelp Factor: Are Consumer Reviews Good for Business?
- 01 Dec 2005
- News
Faculty Research Online
study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto Gutiérrez. When Product Variety... View Details
- 01 Dec 2010
- News
Faculty Research Online
can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles. See http://hbswk.hbs.edu/item/6351.html. Turning Employees into Problem Solvers To improve patient safety, hospital... View Details
- 01 Mar 2008
- News
Faculty Research Online
HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details
- 01 Jun 2007
- News
Faculty Research Online
make performance reviews more productive and less distasteful. Should they be disengaged from the determination of compensation and, if so, how? Visit http://hbswk.hbs.edu/item/5563.html. Grooming... View Details
- Web
HBS - The year in Review
2022 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review After a tumultuous two years of figuring out how to adapt and thrive in the face of COVID-19, fiscal year 2022 brought a steady return to normalcy at... View Details
- 22 Dec 2015
- Blog Post
HBS Takes Business Education Online
Business School’s MBA Program, Jana Kierstead. Can you tell us about HBX CORe? HBS was interested in entering the online space, but we only wanted to do so if we could offer a high-quality product that... View Details
- Web
Winning with Digital Platforms Online Course | HBS Online
challenges associated with developing, overseeing, or interacting with a platform business Explore strategies for transitioning a product or service into a platform Build offensive and defensive plans to effectively develop or compete... View Details