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  • November 1992 (Revised June 1994)
  • Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode
The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details
Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry
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  • Fall 2018
  • Article

The Value of Fit Information in Online Retail: Evidence from a Randomized Field Experiment

By: Santiago Gallino and Antonio Moreno
Online channels generate frictions when selling products with nondigital attributes, such as apparel. Customers may be reluctant to purchase products they have not been able to try on, and those customers who do purchase may return products when they do not fit as... View Details
Keywords: Supply Chain Information; Fit Uncertainty; Online Retail; Randomized Field Experiment; Virtual Fitting Room; Digital Retail; Customization and Personalization; Internet and the Web; Value; Performance Improvement; Apparel and Accessories Industry; Retail Industry
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  • Research Summary

Consumer Response to Online Ratings and Recommendations

Jolie is currently conducting several laboratory and field experiments to assess the tendency of individuals to employ predictable heuristics in complex information aggregation tasks, thus leading to search and choice behavior that is suboptimal relative to the fully... View Details
  • 01 Dec 2005
  • News

Faculty Research Online

study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto Gutiérrez. When Product Variety... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2010
  • News

Faculty Research Online

can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles. See http://hbswk.hbs.edu/item/6351.html. Turning Employees into Problem Solvers To improve patient safety, hospital... View Details
  • 01 Mar 2008
  • News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details
Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management
  • 2019
  • Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
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  • Web

Winning with Digital Platforms Online Course | HBS Online

challenges associated with developing, overseeing, or interacting with a platform business Explore strategies for transitioning a product or service into a platform Build offensive and defensive plans to effectively develop or compete... View Details
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the... View Details
Keywords: by Martha Lagace; Publishing
  • 24 Oct 2011
  • News

The Yelp Factor: Are Consumer Reviews Good for Business?

  • Research Summary

Product Policy and Pricing

By: Robert J. Dolan
Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details
  • 24 Mar 2008
  • Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details
Keywords: by Martha Lagace; Video Game; Web Services
  • Article

Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information

By: Santiago Gallino and Antonio Moreno
Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details
Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry
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  • Web

HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details
  • 22 Dec 2015
  • Blog Post

HBS Takes Business Education Online

Business School’s MBA Program, Jana Kierstead. Can you tell us about HBX CORe? HBS was interested in entering the online space, but we only wanted to do so if we could offer a high-quality product that... View Details
  • 01 Jun 2011
  • News

Faculty Research Online

thinking too much or thinking too little. See http://hbswk.hbs.edu/item/6630.html. From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher During a panel discussion on entrepreneurship, Professor Bill Sahlman and several successful start-up veterans examined... View Details
Keywords: Miscellaneous Manufacturing; Manufacturing
  • Web

Online Transforming Customer Experiences Course | HBS Online

Consulting and Research Limited MSc, Business Administration What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details
  • 16 Jan 2006
  • Research & Ideas

What Customers Want from Your Products

Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job,... View Details
Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products
  • 01 Jun 2007
  • News

Faculty Research Online

make performance reviews more productive and less distasteful. Should they be disengaged from the determination of compensation and, if so, how? Visit http://hbswk.hbs.edu/item/5563.html. Grooming... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

HBS - The year in Review

2022 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review After a tumultuous two years of figuring out how to adapt and thrive in the face of COVID-19, fiscal year 2022 brought a steady return to normalcy at... View Details