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Online Digital Marketing Strategy Course | HBS Online

Digital Marketing Strategy $1,850 Next 7-week session starts August 6th Enroll Now Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks 6-7 hours per... View Details

28 Aug 2006
Research & Ideas

Online Match-Making with Virtual Dates

Literally millions of people have found dates through online match-making services, so who says the Internet is isolating? The problem for many users, however, is that initial matches are often imperfect—even frustrating—because the... View Details

Keywords: by Martha Lagace; Publishing

01 Dec 2014
News

Customizing Couture Online

Tailoring High Tech » Return to Fashion's Retail Revolution main page « To learn more about these seven HBS Alumni trendsetters, click on their photos below: Marjorie Yang Instilling Production with Principles Instilling View Details

Keywords: April White; fashion; Professional Services

November 1992 (Revised June 1994)
Case

Packaged Products Company: Handy-Pak Introduction

By: Frank V. Cespedes and Laura Goode

The product manager and the market research director for a new line of snacking nuts are reviewing options concerning the upcoming roll-out of the product. These options include changes in pricing, promotional plans, and salesforce incentives intended to build support... View Details

Keywords: Price; Marketing; Marketing Channels; Product Launch; Distribution; Planning; Research and Development; Sales; Salesforce Management; Alignment; Consumer Products Industry; Consumer Products Industry

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Online Entrepreneurial Marketing Course | HBS Online

go-to-market execution. The course did an excellent job of blending theory with practical applications, featuring case studies from real startup founders and marketing leaders." Chudhary Kashif Grow your organization’s new product or... View Details

24 Oct 2011
News

The Yelp Factor: Are Consumer Reviews Good for Business?

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HBS - The year in Review

2023 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review Notable progress was made during FY23 in advancing the School’s priorities. Accelerating research on how digital and data are transforming management... View Details

01 Dec 2005
News

Faculty Research Online

study of smart practices by social and business organizations in Iberoamerica, based on research by Professor James Austin, senior researcher Ezequiel Reficco, and Universidad de los Andes professor Roberto Gutiérrez. When Product Variety... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Dec 2010
News

Faculty Research Online

can boost the power of products in industries as diverse as food and beverages, technology, airlines, and automobiles. See http://hbswk.hbs.edu/item/6351.html. Turning Employees into Problem Solvers To improve patient safety, hospital... View Details

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

How can online advertising fraud be detected and prevented? What should we look at, where should we look, and what methods and tools should we use? These questions are relevant to anyone who buys online... View Details

Keywords: by Martha Lagace; Video Game; Web Services

Article

Integration of Online and Offline Channels in Retail: The Impact of Sharing Reliable Inventory Availability Information

By: Santiago Gallino and Antonio Moreno

Using a proprietary data set, we analyze the impact of the implementation of a “buy-online, pick-up-in-store” (BOPS) project. The implementation of this project is associated with a reduction in online sales and an increase in store sales and traffic. These results can... View Details

Keywords: Retail Operations; Inventory Availability; Empirical Operations Management; Business Analytics; Online Retail; Ecommerce; Operations; Management; Distribution Channels; Consumer Behavior; E-commerce; Retail Industry

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01 Mar 2008
News

Faculty Research Online

HBS Working Knowledge is an online forum for innovation in business practice, offering a first look at new thinking from HBS faculty. Read the complete articles summarized below by visiting their Web links. What Is Management’s Role in... View Details

Keywords: Ambulatory Health Care Services; Health, Social Assistance; Management

22 Dec 2015
Blog Post

HBS Takes Business Education Online

Business School’s MBA Program, Jana Kierstead. Can you tell us about HBX CORe? HBS was interested in entering the online space, but we only wanted to do so if we could offer a high-quality product that... View Details

01 Jun 2011
News

Faculty Research Online

thinking too much or thinking too little. See http://hbswk.hbs.edu/item/6630.html. From SpinPop to SpinBrush: Entrepreneurial Lessons from John Osher During a panel discussion on entrepreneurship, Professor Bill Sahlman and several successful start-up veterans examined... View Details

Keywords: Miscellaneous Manufacturing; Manufacturing

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Winning with Digital Platforms Online Course | HBS Online

challenges associated with developing, overseeing, or interacting with a platform business Explore strategies for transitioning a product or service into a platform Build offensive and defensive plans to effectively develop or compete... View Details

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

16 Jan 2006
Research & Ideas

What Customers Want from Your Products

Marketers have lost the forest for the trees, focusing too much on creating products for narrow demographic segments rather than satisfying needs. Customers want to "hire" a product to do a job,... View Details

Keywords: by Clayton M. Christensen, Scott Cook & Taddy Hall; Consumer Products

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HBS - The year in Review

2022 Annual Report From The Dean Key Metrics Financials PDF Downloads The Year in Review After a tumultuous two years of figuring out how to adapt and thrive in the face of COVID-19, fiscal year 2022 brought a steady return to normalcy at... View Details

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Online Transforming Customer Experiences Course | HBS Online

Consulting and Research Limited MSc, Business Administration What You Earn Certificate of Completion Boost your resume with a Certificate of Completion from HBS Online Earn by: completing this course Certificate of Specialization Prove... View Details