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- All HBS Web
(194)
- News (53)
- Research (116)
- Multimedia (1)
- Faculty Publications (50)
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- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
habits as well, such as a growing preference for sharing items rather than owning them, and encouraging "showrooming" where shoppers visit stores only to test products—then buy them more cheaply online. The user benefits from lower cost, lower effort, or saved time.... View Details
Keywords: by Michael Blanding
- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart, now boasted a higher market... View Details
Keywords: Sean Silverthorne
- 02 Aug 2010
- Research & Ideas
Modern Indian Art: The Birth of a Market
economically more valuable, in keeping with the values of fine art more generally. Q: Why did you use the Indian art market as the basis for your study on how categories evolve? A: Our interest began when we wrote a case on Saffronart.com, an Indian start-up that... View Details
Keywords: by Sean Silverthorne
- 25 Oct 2016
- First Look
October 25, 2016
growing component of many firms' retailing strategies, particularly in the fashion industry. Outlet stores offer attractive prices in locations far from central shopping districts. The main perspectives on why outlet stores exist can be... View Details
Keywords: Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part... View Details
Keywords: by Sean Silverthorne
- 08 Jul 2014
- First Look
First Look: July 8
moving "downmarket" without diminishing their prestige or alienating existing customers. The authors suggest various ways to cater to new, non-core customers in a way that differentiates the newcomers from a brand's core clientele. Examples are cited for... View Details
Keywords: Carmen Nobel
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
public clearinghouse for information about hackathons around the world, including participants, prize winners, and sponsors. They then combined that with data from GitHub, an online service in which developers upload code for ongoing... View Details
- 08 Mar 2016
- First Look
March 8, 2016
approaches can be reconciled through the Lean Strategy process, which ensures that startups innovate in a disciplined fashion and make the most of their limited resources by knowing "what not to do." Deliberate strategy sets the... View Details
Keywords: Sean Silverthorne
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
more products. We test and confirm these predictions in a series of field experiments conducted with a dominant online fashion and apparel retailer. Furthermore, using information in historical transaction... View Details
Keywords: Dina Gerdeman
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This person was often viewed as autonomous; confident enough to act... View Details
Keywords: by Carmen Nobel
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/717038-PDF-ENG Harvard Business School Case 618-024 Driving Towards a Disruption? (B) This (B) case is an update to HBS No. 612-101, “Driving Towards a Disruption?” It looks at recent changes made at HBS to support View Details
Keywords: Carmen Nobel
- 04 Nov 2008
- First Look
First Look: November 4, 2008
Fashionable Opportunity Harvard Business School Case 209-012 Roberto Charvel is a young MBA graduate making his first personal real estate investment in his native Mexico City. Charvel is planning to purchase and renovate a nine-unit... View Details
Keywords: Martha Lagace
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
- 12 May 2009
- First Look
First Look: May 12, 2009
implementation of radical routines and resource configuration. Structural arrangements, pre-set change routines, and existing decisional priorities are insufficient to fashion relevant capabilities into new core activities. Ad-hoc problem... View Details
Keywords: Martha Lagace
- 17 Jan 2012
- First Look
First Look: January 17
Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the... View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
- 19 Apr 2011
- First Look
First Look: April 19
elaborate geysers with Diet Coke as their main ingredient, were among the most viewed online videos at the time but were not initially sanctioned by the company. Donnelly knew that opening up the brand to creative consumers was necessary,... View Details
Keywords: Sean Silverthorne
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be View Details
Keywords: by Michael Blanding