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Show Results For
- All HBS Web
(201)
- News (53)
- Research (120)
- Multimedia (1)
- Faculty Publications (53)
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: Companies Must Forget—and Borrow
school's new online education program. "We often think of ideas in the visual space arising through creative genius. But they actually are shaped through experience," Anand said during a summit session called "Transforming Giants: Forget... View Details
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing decisions. Those are the messages... View Details
Keywords: by James Heskett
- 17 Jan 2012
- First Look
First Look: January 17
Business School Case 812-040 Moda Operandi is a startup in the fashion industry. The firm organizes online trunk shows of designers' collections, allowing its members to directly order clothes from the... View Details
Keywords: Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
sentiment, the researchers conducted six lab experiments in which participants answered questions about a simulated website of a fashion retailer selling T-shirts. The research also included a field study of sales figures at a real View Details
- 13 Jan 2014
- Research & Ideas
How Government Can Restore the Faith of Citizens
Henry David Thoreau once said, "That government is best that governs least." Easy for him to say. Stuck out by himself at Walden Pond, he never had to deal with potholes on his morning commute or broken streetlights at night. It can be View Details
Keywords: by Michael Blanding
- 22 Mar 2010
- Research & Ideas
One Strategy: Aligning Planning and Execution
an interview with HBS Working Knowledge. "Obtaining One Strategy in times of change means the organization will respond in a holistic fashion to new challenges, staying aligned for maximum competitive impact." The book follows... View Details
- 22 Sep 2009
- First Look
First Look: September 22
the mechanism of industry migration proposed in models like Duranton (2007). Shaping Online Consumer Choice by Partitioning the Web Authors:Jolie M. Martin and Michael I. Norton Publication:Psychology and Marketing 26, no. 10 (October... View Details
Keywords: Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
process that has led to many successful product launches, but are there areas of customer need that are undervalued by the traditional process? A novel online customer analysis approach suggests untapped opportunities for innovation, but... View Details
Keywords: Sean Silverthorne
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
higher-priced items first can simultaneously increase the average selling price and the overall purchase rate. We test these predictions in a series of field experiments conducted with an online fashion and... View Details
Keywords: Dina Gerdeman
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part... View Details
Keywords: by Sean Silverthorne
- 23 Jul 2013
- First Look
First Look: July 23
30-year customer of Filene's Basement, a retailer offering fashion goods at discounted prices, who was eventually fired by the firm. The case traces how company actions taken in the name of customer relationship management (CRM)... View Details
Keywords: Anna Secino
- 11 Nov 2020
- Research & Ideas
How Hackathons Help Decide Platform Winners and Losers
public clearinghouse for information about hackathons around the world, including participants, prize winners, and sponsors. They then combined that with data from GitHub, an online service in which developers upload code for ongoing... View Details
- 13 May 2014
- First Look
First Look: May 13
compliance. We first create an income and taxation environment in a laboratory setting to test for compliance with a "lab tax." Allowing a treatment group to express non-binding preferences over tax spending priorities leads to a 16% increase in tax... View Details
Keywords: Sean Silverthorne
- 17 Dec 2013
- First Look
First Look: December 17
two studies from an online labor market in the United States, and (3) a laboratory experiment. Our findings suggest that worker productivity is higher on bad rather than good weather days and that cognitive distractions associated with... View Details
Keywords: Carmen Nobel
- 26 Jan 2010
- First Look
First Look: Jan. 26
Working PapersCompeting Ad Auctions: Multi-homing and Participation Costs Authors:Itai Ashlagi, Benjamin Edelman, and Hoan Soo Lee Abstract We model competing auctions for online advertising, with attention to the participation costs... View Details
Keywords: Martha Lagace
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
competence, particularly when they believed the person was aware of the established norm but deliberately chose to make a fashion statement by wearing a standout style. This person was often viewed as autonomous; confident enough to act... View Details
Keywords: by Carmen Nobel
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
Research says 85 percent of people will make a purchase after reading online reviews about a product or service. This has had huge implications for the hotel industry and helps explain why TripAdvisor, a massive repository of... View Details
- 24 Apr 2020
- Op-Ed
Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19
Despite all this, the online draft will certainly not be the same. Apart from the lost entertainment value—NFL draft fashion has become a much-watched spectacle in recent years—there are concerns about... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
That's not what most people thought when digital technology first started to gain a foothold in the entertainment business. Chris Anderson's "long-tail theory" was very popular. Anderson argued that when online channels enable... View Details
- 19 Jul 2016
- First Look
July 19, 2016
downgraded its sales forecast for the coming year, suggesting sales would now be flat. Meanwhile, online retailer Amazon was growing rapidly and, despite being less than one-quarter of the size of Walmart, now boasted a higher market... View Details
Keywords: Sean Silverthorne