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  • 03 Mar 2015
  • First Look

First Look: March 3

decision to transform her blog into an online lifestyle magazine and to build its positioning as a high-end brand. It meant that "The Blonde Salad" envisaged to only cooperate with a limited number of luxury View Details
Keywords: Sean Silverthorne
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

shopping environment. We build a demand model in which consumers choose how to allocate their spending over different product categories to maximize their direct utility under contingent free shipping. We estimate model parameters using transaction data from a pure... View Details
Keywords: Dina Gerdeman
  • 24 Mar 2015
  • First Look

First Look: March 24

Search listing. The authors consider implications of these findings for competition policy and for online marketing strategies. Download working paper: http://www.benedelman.org/publications/gfs-2015-03-09.pdf Markets with Price Coherence... View Details
Keywords: Sean Silverthorne
  • 2024
  • Book

The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.

NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry
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  • 27 Sep 2016
  • First Look

September 27, 2016

decrease in hospital operational performance both at the time of and in the months leading up to the cohort turnover. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49849 Harvard Business School Case 316-086 Longchamp Longchamp’s Le Pliage is... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

  Working PapersSuperstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Authors:Anita Elberse and Felix Oberholzer-Gee Abstract The rise of online channels facilitates the distribution of a wide range of products and... View Details
Keywords: Sean Silverthorne
  • Web

Podcast - Business & Environment

Addict TuneIn Pandora Audacy Deezer JioSaavn 04 Jun 2025 Climate Rising Extending Apparel Lifespan: ThredUp CEO James Reinhart James Reinhart, CEO of ThredUp, one of the largest online resale platforms for secondhand clothing. James... View Details
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
  • 21 Apr 2015
  • First Look

First Look: April 21

markets while it declined in the U.S.? What were the implications of the change in marketing strategy to Godiva's brand image? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/515059-PDF-ENG Harvard Business School Case 515-075 Stella McCartney Stella... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the... View Details
Keywords: by Sean Silverthorne
  • 02 Sep 2015
  • What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

low-retention HR strategy, its customers probably regard it as a highly successful application of that idea.  Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online retailer Zappos, a... View Details
Keywords: by James Heskett; Fashion; Fashion; Fashion; Fashion; Fashion
  • 01 Dec 2023
  • News

Rounding the Bend

Illustration by Fernando Cobelo To help people visualize what a circular economy could look like and bring the challenges down to a closet-sized scale, Emily Bolon (MBA/MPA 2007) recommends the following exercise. First, make a mental tally of the number of garments... View Details
Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade; Apparel Manufacturing; Manufacturing
  • 29 Nov 2022
  • Research & Ideas

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Do you have that one friend who seems to snag the coolest, most fashionable shoes, jewelry, or clothes? Now new research shows that when luxury goods companies cater to these trendy consumers by controlling how rare certain items... View Details
Keywords: by Michael Blanding; Retail
  • Web

Profiles - MBA

reconnecting with people even at a distance. So, the question remains - how do we recreate this human bond in the online world?" - Francois-Henri Pinault, Kering Tech areas of interest: Fashion Tech, AI/ML,... View Details
  • 15 Sep 2015
  • First Look

September 15, 2015

pricing decisions on a daily basis. Rue La La is in the online fashion sample sales industry, where they offer extremely limited-time discounts on designer apparel and accessories. One of the retailer's main... View Details
Keywords: Sean Silverthorne
  • March 2022
  • Teaching Note

Supreme: Remaining Cool While Pursuing Growth

By: Jill Avery and Sandrine Crener
Teaching Note for HBS Case No. 522-006. Following VF Corporation’s acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public corporation would put an end to Supreme’s slow and careful growth... View Details
Keywords: Cultural Branding; Marketing; Brands and Branding; Luxury; Growth Management; Fashion Industry; Fashion Industry; Fashion Industry; United States
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  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

For centuries, the creation of innovative technology—from steam engines and automobiles to computers and smartphones—has dramatically changed the nature of our work. Less deeply understood has been the impact of technology on the inner currents of our personal lives,... View Details
Keywords: by Dina Gerdeman
  • Web

Winners & Runners-Up | New Venture Competition

Health helps doctors select the healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best View Details
  • Web

Social Enterprise - Faculty & Research

Moral Issues By: Zwetelina Iliewa, Elisabeth Kempf and Oliver Spalt 2025 | Working Paper | Faculty Research We examine nonpecuniary preferences across a broad set of corporate actions using a representative sample of the U.S. population. Our core findings, based on... View Details
  • 26 Oct 2022
  • Research & Ideas

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

their findings in the newly updated working paper “Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers.” They initiated the study because they were fascinated by the growing overlap between e-commerce and social media platforms, fueled... View Details
Keywords: by Kara Baskin; Technology; Media & Broadcasting