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  • January 23, 2023
  • Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt
Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details
Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment
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  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

  Working PapersDeterring Online Advertising Fraud Through Optimal Payment in Arrears (revised) Author:Benjamin Edelman Abstract Online advertisers face substantial difficulty in selecting and supervising... View Details
Keywords: Martha Lagace
  • 20 Aug 2020
  • Book

From the Plow to the Pill: How Technology Shapes Our Lives

the world in the Middle Ages, the dominant economic unit was the family farm. People farmed the land and produced most of their own goods. There was some division of labor because women always took care of the children. But at that time... View Details
Keywords: by Dina Gerdeman
  • 15 Sep 2015
  • First Look

September 15, 2015

Operations Management Analytics for an Online Retailer: Demand Forecasting and Price Optimization By: Ferreira, Kris J., Bin Hong Alex Lee, and David Simchi-Levi Abstract—We present our work with an online... View Details
Keywords: Sean Silverthorne
  • 09 Oct 2012
  • First Look

First Look: October 9

this time. Read the article: http://hbr.org/2012/10/great-leaders-dont-need-experience/ar/1   Working PapersTeam Scaffolds: How Minimal In-Group Structures Support Fast-Paced Teaming Authors:Melissa Valentine and Amy C. Edmondson Abstract Across many industries,... View Details
Keywords: Sean Silverthorne
  • 21 Nov 2017
  • First Look

First Look at New Research and Ideas, November 21, 2017

socially appropriate than achieving overall equity. Furthermore, individuals care more about achieving equity in time than equity in money. Narrow bracketing of equity concerns and more inequity aversion in time than in money persist when... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2015
  • First Look

First Look: April 28

and costly scams are common. Yet, even more frequent and pervasive are cases of "ordinary" unethical behavior-unethical actions committed by people who value and care about morality but behave unethically when faced with an... View Details
Keywords: Sean Silverthorne
  • July–September 2018
  • Article

Memory Bias in Observer-Performance Literature

By: Tamara M. Haygood, Samantha N. Smith and Jia Sun
The objective of our study was to determine how authors of published observer–performance experiments dealt with memory bias in study design. We searched American Journal of Roentgenology online and Radiology using “observer study” and “observer performance.” We... View Details
Keywords: Health Care and Treatment; Research
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  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

between competitors in health care markets—whether payers or providers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52843 May 2017 Strategic Organization Firms, Crowds, and Innovation By: Felin, Teppo, Karim R.... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

basket looks pretty exciting. Especially good are rewards that will ease workers’ daily strains—deliveries, dog-walking, online entertainment or classes for children. With so many companies in flux, it may be possible to get good... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 02 Jan 2018
  • First Look

First Look at New Research and Ideas, January 3, 2018

Sources of Inefficiency in Health Care By: Chandra, Amitabh, and Douglas O. Staiger Abstract—In medicine, the reasons for variation in treatment rates across hospitals serving similar patients are not well understood. Some interpret this... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2015
  • First Look

October 6, 2015

with a discussion of task shifting’s potential to improve access to affordable tertiary care in resource-constrained settings. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49780 Integrated Reporting for a Re-Imagined... View Details
Keywords: Sean Silverthorne
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is the U.S. newspaper industry, which has experienced increased competition following the entry of Craigslist, an View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • Research & Ideas

The Right Way to Cry in Front of Your Boss

appropriate in the American workplace, but valued. People only get emotional about things they care about, so reframing distress as passion isn’t disingenuous, she says. Take job performance reviews, a situation where despite best efforts... View Details
Keywords: by Roberta Holland
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

machines, mobile phones, and laundry services. Here, 19 of the 20 items were seen as significantly less permissible for the lower-income person, with only personal care products, like shampoo or toothpaste, being the exception. What... View Details
Keywords: by Rachel Layne
  • 29 Oct 2012
  • Research & Ideas

Are You Paying a Tip--or a Bribe?

expect. When Torfason and his colleagues asked 51 participants from a national online pool about their impressions of the relationship between tipping and bribery, just 5.9 percent said they thought they were "probably positively... View Details
Keywords: by Dina Gerdeman
  • 08 Jun 2010
  • First Look

First Look: June 8

County Hospital: Gastroenterology Care in Sweden Michael E. Porter, Jennifer F. Baron, and Martin RejlerHarvard Business School Case 710-469 Sweden's Highland District County Hospital, similar to a community hospital in the U.S.,... View Details
Keywords: Martha Lagace
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

at a critical point in the organization's evolution with a mandate to grow the specialty medications business; however, the skills and capabilities needed to market and sell specialty medications were considerably different than those required for marketing and selling... View Details
Keywords: Sean Silverthorne
  • 09 Mar 2003
  • Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

pushed digital cameras based on the value proposition that they made it easy to edit out the red eyes from all your images and create an online album of your best photos. Research shows, however, that 98 percent of all photos get looked... View Details
Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

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