Publications

August 2020 (Revised October 2024)
Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal

In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details

Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

Web

Online Learning Model | HBS Online

Engage in real-world learning with a global community of peers Play Course Platform Introduction Video Harvard Business School Online offers a unique and highly engaging way to learn vital View Details

Web

Strategy Execution Online Course | HBS Online

Online Certificate in Strategy Execution [Cohort Start Month and Year] List your certificate on your LinkedIn profile under "Education" with the language from the Credential Verification page: School: Harvard View Details

Web

Financial Accounting Online Course | HBS Online

PDF summary of the module’s key takeaways. At the end of the program, you will receive a PDF compilation of all of the module summary documents. How should I list my certificate on my resume? + – Harvard Business School View Details

Web

Entrepreneurship Course Online | HBS Online

should I list my certificate on my resume? + – Harvard Business School Online Certificate in Entrepreneurship Essentials [Cohort Start Month and Year] List your certificate on your LinkedIn profile under... View Details

24 Apr 2014
News

Online learning brings business basics to a wider audience

Professor and Chair of the MBA Elective Curriculum V.G. Narayanan explains the potential impact of three accounting courses he is developing for the School's new online learning platform, HBX. (Published April 2014) View Details

Web

Disruptive Innovation Online Course | HBS Online

other online business programs I have already applied so much of what I have learned. My strategy and message for my team and how we communicate with our customers has begun to shift. Paige Peterson Sales... View Details

September–October 2018
Article

Online MAP Enforcement: Evidence from a Quasi-Experiment

By: Ayelet Israeli

This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details

Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry

Find at Harvard

Web

Online Leadership Principles Course | HBS Online

participants throughout the course. Learn about bringing this course to your organization . Learner Stories 84% have more confidence making business decisions HBS Online courses are excellent for anyone who... View Details

12 Jun 2018
News

California may force online business lenders to disclose rates

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Groupon Effective? Is Groupon Good for Retailers? For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins? A new working paper, "To Groupon... View Details

Keywords: Re: Multiple Faculty; Technology

November 2008 (Revised February 2010)
Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details

Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry

12 Feb 2016
News

Online dating? Swipe left

July 2020 (Revised September 2020)
Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais

The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details

Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey