Publications

August 2019 (Revised April 2021)
Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover

Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details

Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States

Web

Strategy Execution Online Course | HBS Online

the course. How should I list my certificate on my resume? + – Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online... View Details

24 Apr 2014
News

Online learning brings business basics to a wider audience

Professor and Chair of the MBA Elective Curriculum V.G. Narayanan explains the potential impact of three accounting courses he is developing for the School's new online learning platform, HBX. (Published April 2014) View Details

March 1998 (Revised November 1999)
Case

USA TODAY Online

By: John A. Deighton and Anthony St. George

How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details

Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry

Find at Harvard

Web

Financial Accounting Online Course | HBS Online

of the module summary documents. How should I list my certificate on my resume? + – Harvard Business School Online Certificate in Financial Accounting [Cohort Start Month and Year] List your certificate on... View Details

12 Jun 2018
News

California may force online business lenders to disclose rates

Web

Online Leadership Principles Course | HBS Online

Stories 84% have more confidence making business decisions HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career. Corina Cristea... View Details

09 Feb 2012
Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Groupon Effective? Is Groupon Good for Retailers? For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins? A new working paper, "To Groupon... View Details

Keywords: Re: Multiple Faculty; Technology

November 2008 (Revised February 2010)
Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky

In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details

Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry

01 Dec 2017
News

HBS Online Certificate Programs Offer Unique Insight Into Business

HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational... View Details

12 Feb 2016
News

Online dating? Swipe left

July 2020 (Revised September 2020)
Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais

The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details

Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey