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Publications

Publications

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  • All HBS Web  (2,839)
    • People  (4)
    • News  (922)
    • Research  (1,214)
    • Events  (20)
    • Multimedia  (51)
  • Faculty Publications  (514)

Show Results For

  • All HBS Web  (2,839)
    • People  (4)
    • News  (922)
    • Research  (1,214)
    • Events  (20)
    • Multimedia  (51)
  • Faculty Publications  (514)
← Page 5 of 2,839 Results →
  • Web

Negotiation Course Online | HBS Online

modified standalone experience. They will read transcripts of the negotiation and provide coaching about how they would handle certain key decision points. How should I list my certificate on my resume? + – Harvard Business School View Details
  • Web

Entrepreneurship Course Online | HBS Online

will have access to the materials in every prior module as you progress through the program. Access to course materials and the course platform ends 60 days after the final deadline in the program. How should I list my certificate on my resume? + – Harvard View Details
  • August 2020 (Revised October 2024)
  • Case

Digital Marketing at HBS Online

By: Sunil Gupta and Rajiv Lal
In July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to... View Details
Keywords: Marketing Strategy; Advertising; Digital Marketing; Marketing Channels; Brands and Branding; Business Education; Education Industry; United States; Boston
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Gupta, Sunil, and Rajiv Lal. "Digital Marketing at HBS Online." Harvard Business School Case 521-027, August 2020. (Revised October 2024.)
  • August 2019 (Revised April 2021)
  • Case

Zillow Offers: Winning Online Real Estate 2.0

By: Luis Viceira, Marco Di Maggio and Allison Ciechanover
Founded in 2005, Zillow had become the leading online real estate and home-related marketplace. The brand was recognized as a trusted resource for players in the real estate market, providing information and transparency on home prices. Revenue, which was historically... View Details
Keywords: Real Estate; Corporate Culture; Intermediation; Brokerage; Startup; Evaluating Business Investments; Property; Information Technology; Business Model; Expansion; Business Startups; Real Estate Industry; Media and Broadcasting Industry; United States
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Viceira, Luis, Marco Di Maggio, and Allison Ciechanover. "Zillow Offers: Winning Online Real Estate 2.0." Harvard Business School Case 220-021, August 2019. (Revised April 2021.)
  • Web

Strategy Execution Online Course | HBS Online

the course. How should I list my certificate on my resume? + – Once you've earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online... View Details
  • 24 Apr 2014
  • News

Online learning brings business basics to a wider audience

Professor and Chair of the MBA Elective Curriculum V.G. Narayanan explains the potential impact of three accounting courses he is developing for the School's new online learning platform, HBX. (Published April 2014) View Details
  • March 1998 (Revised November 1999)
  • Case

USA TODAY Online

By: John A. Deighton and Anthony St. George
How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
  • Web

Financial Accounting Online Course | HBS Online

of the module summary documents. How should I list my certificate on my resume? + – Harvard Business School Online Certificate in Financial Accounting [Cohort Start Month and Year] List your certificate on... View Details
  • 12 Jun 2018
  • News

California may force online business lenders to disclose rates

  • Web

Online Leadership Principles Course | HBS Online

Stories 84% have more confidence making business decisions HBS Online courses are excellent for anyone who wishes to learn more about a particular subject area or further develop their career. Corina Cristea... View Details
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Groupon Effective? Is Groupon Good for Retailers? For retailers offering deals through the wildly popular online start-up Groupon, does the one-day publicity compensate for the deep hit to profit margins? A new working paper, "To Groupon... View Details
Keywords: Re: Multiple Faculty; Technology
  • November 2008 (Revised February 2010)
  • Case

CBS and Online Video

By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
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Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
  • 01 Dec 2017
  • News

HBS Online Certificate Programs Offer Unique Insight Into Business

HBX course participants at ConneXt HBS Online course participants at ConneXt When Harvard Business School Online, formerly called HBX, was first conceptualized, the goal was to create a transformational... View Details
  • 12 Feb 2016
  • News

Online dating? Swipe left

  • July 2020 (Revised September 2020)
  • Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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Palepu, Krishna G., Gamze Yucaoglu, and Fares Khrais. "Property Finder's Strategy for Online Classifieds in the MENA Region." Harvard Business School Case 321-009, July 2020. (Revised September 2020.)
  • Web

Online AI Course | HBS Online

on my resume? + – Once you’ve earned your Certificate of Completion, list it on your resume along with the date of completion: Harvard Business School Online Certificate in AI Essentials for View Details
  • 9 AM – 9:01 AM EDT, 08 Oct 2019
  • HBS Online

HBS Online CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: October 8, 2019 - February 20, 2020 View Details
  • 9 AM – 9:01 AM EST, 08 Jan 2019
  • HBS Online

HBS Online CORe

Gain business skills and confidence in this three-course program on business fundamentals covering Business Analytics, Economics, and Financial Accounting. Program Dates: January 8, 2019 - April 4, 2019 View Details
  • 01 Sep 2010
  • News

Online Fashionistas

MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • September–October 2018
  • Article

Online MAP Enforcement: Evidence from a Quasi-Experiment

By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
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Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
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