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  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

https://www.hbs.edu/faculty/Pages/item.aspx?num=53182 September–October 2017 Harvard Business Review The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests By: Kohavi, Ron, and Stefan H. Thomke... View Details
Keywords: Carmen Nobel
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging... View Details
Keywords: Dina Gerdeman
  • 05 Feb 2024
  • Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

to connect groups with disparate skills—like engineering, sales, and market analysis—at key points in a project. Extensive analysis of job postings Zhang bases his conclusions on a unique linguistic analysis of more than 34 million online... View Details
Keywords: by Ben Rand
  • 05 Sep 2012
  • First Look

First Look: September 5

if they did not obtain the second reward. We discuss implications for research on motivation and incentives. Bringing Science to the Art of Strategy Authors:A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow... View Details
Keywords: Sean Silverthorne
  • 07 Jul 2022
  • HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

flourishes in Brooklyn In summer 2010, Smith and Cuscuna got serious about selling their homemade ice cream. They opened a pushcart during a neighborhood arts festival, where they could test flavors with the public—a smart move, says... View Details
Keywords: by Pamela Reynolds
  • 02 Aug 2016
  • First Look

August 2, 2016

the optimal capital requirement is around 20%. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=51305 The Empirical Economics of Online Attention By: Boik, Andre, Shane Greenstein, and Jeffrey Prince Abstract—In... View Details
Keywords: Sean Silverthorne
  • 08 Jul 2008
  • First Look

First Look: July 8, 2008

is a time-honored approach, particularly in media and entertainment. When space is limited on store shelves and in traditional distribution channels, producers tend to focus on a few likely best sellers, hoping that one or two big hits will carry the rest of their... View Details
Keywords: Martha Lagace
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

of experimentation. Taking all these factors into account, a startup can create dozens of ads within just a few days, and learn quickly and cheaply what is most effective to attract suppliers. Uber, for instance, made extensive use of View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • June 2015 (Revised October 2016)
  • Case

Denver Museum of Nature & Science

By: Jill Avery and Jim Rosenberg
Digital was on Vice President of Strategic Partnerships and Programs Bridget Coughlin's mind these days. DMNS had been dabbling in digital for the past few years, but had never fully committed to it. The time had come to establish a strategic vision, and to decide... View Details
Keywords: Digital; Nonprofit; Arts; Education; Marketing; Marketing Communications; Marketing Strategy; Nonprofit Organizations; Social Media; Education Industry; North America; United States
Related
  • 03 Oct 2023
  • Research Event

Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips

coauthor of the new book Build the Life You Want: The Art and Science of Getting Happier, for an intimate, powerful conversation that touches on: the mistake people make in thinking that money, power, and fame will bring them happiness;... View Details
Keywords: by HBS Staff
  • 08 Mar 2004
  • Research & Ideas

Creating Value in Your Business Ecosystem

Assistant, which helps new sellers prepare professional-looking online listings, and its Turbo Lister service, which tracks and manages thousands of bulk listings on home computers. The company has also... View Details
Keywords: by Marco Iansiti & Roy Levien
  • 08 Oct 2020
  • Research & Ideas

Keep Your Weary Workers Engaged and Motivated

or opening ritual before diving into business. Think about creative bonding experiences—an online talent show? Recipe contest? Game night? Show-and-tell of each team member’s favorite piece of art or travel... View Details
Keywords: by Boris Groysberg and Robin Abrahams
  • 16 Dec 2014
  • First Look

First Look: December 16

IEEE Security & Privacy Accountable? The Problems and Solutions of Online Ad Optimization By: Edelman, Benjamin G. Abstract—Online advertising might seem to be the most measurable form of marketing ever invented. Comprehensive records... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details
Keywords: by Sean Silverthorne
  • 20 Jan 2015
  • First Look

First Look: January 20

Review The Art of Giving and Receiving Advice By: Garvin, David A., and Joshua D. Margolis Abstract—The article looks at giving and receiving advice as an element of organizational leadership and managerial ability. It suggests that the... View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412062-PDF-ENG TopCoder (B) Karim R. Lakhani, Eric Lonstein, and Stephanie Healy PokrywaHarvard Business School Supplement 612-044 TopCoder develops software for clients through View Details
Keywords: Sean Silverthorne
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

School assistant professor, and Serena F. Hagerty, a PhD candidate in the Business Administration PhD program, an interfaculty program between the Graduate School of Arts and Sciences and Harvard Business School. Hagerty and Barasz sought... View Details
Keywords: by Rachel Layne
  • 23 Jan 2013
  • Research & Ideas

Three-Dimensional Strategy: Winning the Multisided Platform

have no direct affiliation with E Ink. By contrast, Hagiu and Wright present examples that fulfill all of the MSP requirements. In the case of eBay, both buyers and sellers must create accounts with the View Details
Keywords: by Julia Hanna
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

according to a new paper, Artful Paltering: The Risks and Rewards of Using Truthful Statements to Mislead Others. “It’s interesting to see the difference between the person who is deceiving and the person being deceived,” says co-author... View Details
Keywords: by Dina Gerdeman
  • 25 Jan 2016
  • Research & Ideas

When Negotiating a Price, Never Bid with a Round Number

amount so specific. A round number, on the other hand, suggests that a person is just ballparking it—offering an approximate valuation based on vague knowledge. In one 2013 study, for example, participants played an online game based on... View Details
Keywords: by Carmen Nobel

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