Publications

April 1999 (Revised August 2004)
Case

Women's Professional Basketball and the American Basketball League

By: Stephen A. Greyser and Natalie Zakarian

Chronicles the growth and development of women's professional basketball. Particular emphasis is on the impact of Title IX, the 1996 women's gold medal Olympic team, and the advent of the American Basketball League (ABL). The structure and "basic business model" of the... View Details

Keywords: Business Model; Problems and Challenges; Sports; Gender; Planning; Growth and Development; Sports Industry

Find at Harvard

25 Sep 2018
News

Corporations of the World! Young Scientists Need You

01 Aug 2012
News

What's Phelps' Medal Worth?

07 Feb 2014
News

Let the Games Begin

December 2006 (Revised November 2008)
Case

The New York Jets--A West Side Story

In 2005, Jay Cross, New York Jets president, must decide how to proceed with finding a new home for the football team he heads after New York's Public Authorities Control Board rejects a $1.4 billion plan to build the New York Sports and Convention Center (NYSCC) on... View Details

Keywords: Buildings and Facilities; Investment; Negotiation Deal; Negotiation Process; Partners and Partnerships; Urban Development; Sports; Real Estate Industry; Sports Industry

February 2010 (Revised June 2010)
Case

Arup: Building the Water Cube

By: Robert G. Eccles, Amy C. Edmondson and Dilyana Karadzhova

Arup, an engineering firm, collaborated with PTW Architects and China Construction Design Institute to develop a design for the 2008 Beijing Summer Olympics Aquatics Center design competition. Their winning concept for the Water Cube combined elements of Chinese... View Details

Keywords: Buildings and Facilities; Environmental Sustainability; Design; Construction; Cross-Cultural and Cross-Border Issues; Projects; Groups and Teams; Real Estate Industry; Sports Industry; Beijing; Sydney

18 Sep 2007
Research & Ideas

How Brand China Can Succeed

Its double digit economic growth rates—especially for a country of over a billion people—have been enviable. China has become factory to the world. The Chinese are rightly proud of their achievements and the 2008 Olympics promise to be... View Details

Keywords: by John Quelch

13 May 2008
First Look

First Look: May 13, 2008

Sponsor of the 2008 Olympic Games in Beijing and the Official dairy supplier of the games, it is betting that the brand can go further beyond China. Will the day that tykes from Topeka have a bottle of Yili milk in their hands be coming... View Details

Keywords: Martha Lagace

January 2019 (Revised February 2020)
Case

World Wrestling Entertainment, Inc.

By: Anita Elberse and Melissa Rodman

World Wrestling Entertainment, Inc. (WWE) develops and presents scripted hero-versus-villain storylines featuring its wrestlers at hundreds of live events—on several weekly television shows, on its own over-the-top streaming service, and on social media—to millions of... View Details

Keywords: Superstars; Talent; Talent Development; Labor Economics; General Management; Entertainment; Sports; Media; Talent and Talent Management; Contracts; Marketing; Strategy

June 2020
Case

Jill Draeger

By: Howard H. Stevenson and Michael J. Roberts

The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of... View Details

Keywords: Entrepreneurship; Personal Development and Career; Opportunities; Negotiation; Agreements and Arrangements; Risk Management

October 2016 (Revised April 2018)
Case

ASICS: Chasing a 2020 Vision

By: Elie Ofek, Nobuo Sato and Akiko Kanno

In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart... View Details

Keywords: Brand Management; Sports Apparel; Competitive Positioning; Direct To Consumer Marketing; Retail Formats; Lifestyle Brands; Information Technology; Competition; Brands and Branding; Organizational Change and Adaptation; Digital Platforms; Product Positioning; Marketing Channels; Sports; Retail Industry; Apparel and Accessories Industry; Sports Industry; Entertainment and Recreation Industry

June 2003
Case

IBM and Linux (A)

By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn

In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details

Keywords: Mergers and Acquisitions; Open Source Distribution; Problems and Challenges; Alliances; Cooperation; Computer Industry; Information Technology Industry

27 Jun 2013
News

Immersion in Brazil

September 2020
Case

Wladimir Klitschko: F.A.C.E. Your Challenges

By: Boris Groysberg, Michael Norris and Carin-Isabel Knoop

In 2020, Olympic goal medal winning boxer and former heavyweight world champion Wladimir Klitschko had built himself a “second ring” to continue his career after retiring from professional boxing. He was a hotelier, boxing promoter, author, teacher, speaker, and had... View Details

Keywords: Experience and Expertise; Business Education; Training; Entrepreneurship; Personal Development and Career; Sports; Sports Industry; Consulting Industry; Education Industry; Ukraine; Germany

April 2012
Article

Teamwork on the Fly

By: Amy C. Edmondson

In a fast-paced and ever-changing business environment, traditional teams aren't always practical. Instead, companies increasingly employ teaming: gathering experts in temporary groups to solve problems they may be encountering for the first and only time. This... View Details

Keywords: Teaming; Cross-functional Integration; Organizational Learning; Groups and Teams; Experience and Expertise; Interpersonal Communication; Projects; Social and Collaborative Networks; Competency and Skills; Learning