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  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

World Nutella Day a cease-and-desist letter in 2013. The company backed down and eventually embraced this day of honor of its beloved product. View Details
Keywords: by Danielle Kost
  • February 2022 (Revised January 2023)
  • Case

Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation

By: Feng Zhu, Yulin Fang, Bonnie Yining Cao and Duan Yang
Based in Shanghai, China, Huazhu Group, the world’s third-largest hotel operator, was known for its standardized IT system. It helped the company boost efficiency during the COVID-19 pandemic. Chief Digital Officer Xinxin Liu also faced some longer-term challenges:... View Details
Keywords: Hotel Industry; COVID-19 Pandemic; Labor; Business or Company Management; Emerging Markets; Information Technology; Operations; Strategy; Digital Transformation; Accommodations Industry; China; United States; Singapore; Germany; Hong Kong
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Zhu, Feng, Yulin Fang, Bonnie Yining Cao, and Duan Yang. "Huazhu: A Chinese Hotel Giant's Journey of Digital Transformation." Harvard Business School Case 622-071, February 2022. (Revised January 2023.)
  • 11 Mar 2001
  • Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

this period. The British willingness to use outside capital in affiliate ventures was distinctive. With some exceptions, in other European countries non-trading activities might be separately incorporated but were usually wholly owned.... View Details
Keywords: by Geoffrey Jones
  • February 2017 (Revised March 2017)
  • Case

Link REIT

By: Siddharth Yog
Publicly listed in November 2005, Link REIT was the first real estate investment trust (REIT) in Hong Kong after the Hong Kong government decided to privatize a portfolio of community shopping malls, car parks, and fresh produce markets. Run by CEO George Hongchoy, the... View Details
Keywords: Hong Kong; REIT; Real Estate; Retail; Government; China; Housing; Public Company; Strategic Planning; Expansion; Public Equity; Real Estate Industry; Hong Kong; China
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Yog, Siddharth. "Link REIT." Harvard Business School Case 217-056, February 2017. (Revised March 2017.)
  • September 2023 (Revised November 2023)
  • Case

Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim and Michael Norris
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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Serafeim, George, and Michael Norris. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Case 124-017, September 2023. (Revised November 2023.)
  • 23 Aug 2022
  • Cold Call Podcast

Management Lessons from the Sinking of the SS El Faro

Keywords: Re: Joseph B. Fuller; Shipping
  • December 2011
  • Case

Bergerac Systems: The Challenge of Backward Integration

By: David A. Garvin and Sunru Yong
Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal... View Details
Keywords: Financial Analysis; Manufacturing Strategy; Strategy; Production; Supply Chain Management; Vertical Integration; Performance Capacity; Financial Strategy; Medical Devices and Supplies Industry
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Garvin, David A., and Sunru Yong. "Bergerac Systems: The Challenge of Backward Integration." Harvard Business School Brief Case 114-381, December 2011.
  • 02 Dec 2019
  • What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

the rocket, which was built and operated by another company, the United Launch Alliance.” While we were addressing one possible example of a lack of coordinated, long-term thinking under pressure (among... View Details
Keywords: by James Heskett; Air Transportation
  • March 2025
  • Case

Sarojini Naidu: Courage of the Nightingale

By: Ranjay Gulati, Malini Sen and Anjali Raina
Indian poet and freedom fighter and mother of four, Sarojini (Chattopadhyay) Naidu, could not hold back. As the protestors marched ahead without retaliating against the police’s blows, she stepped forward to join them. A British officer approached Naidu and touched her... View Details
Keywords: Gender; Leadership; Personal Development and Career; Motivation and Incentives; Power and Influence; Government and Politics; India; Asia
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Gulati, Ranjay, Malini Sen, and Anjali Raina. "Sarojini Naidu: Courage of the Nightingale." Harvard Business School Case 425-085, March 2025.
  • October 2007
  • Article

The Power of Stars: Do Star Actors Drive the Success of Movies?

By: Anita Elberse
Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
  • October 2009 (Revised November 2009)
  • Case

Acciona and the Battle for Control of Endesa

Acciona, S.A. is a global infrastructure and renewable energy conglomerate that is publicly traded in Spain and controlled by the Entrecanales family. In 2006, the company joined the highly politicized cross-border takeover battle for Spain's largest electric utility,... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Renewable Energy; Cross-Cultural and Cross-Border Issues; Ownership Stake; Business and Government Relations; Business Strategy; Energy Industry; Utilities Industry; Spain
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Villalonga, Belen, and Rachelle Silverberg. "Acciona and the Battle for Control of Endesa." Harvard Business School Case 210-029, October 2009. (Revised November 2009.)
  • September 2013
  • Case

United Rentals (A)

By: Jay W. Lorsch, Kathleen Durante and Emily McTague

In December 1997 United Rentals (URI) went public on the NYSE. Ten years later, during the peak of the economic meltdown, the company's performance was in decline. United Rentals had experienced its share of problems in the prior years and was still struggling to... View Details

Keywords: Board Of Directors; Board Dynamics; Accounting Fraud; Governance; Board Committees; Merger; Corporate Governance; Construction Industry; United States
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Lorsch, Jay W., Kathleen Durante, and Emily McTague. "United Rentals (A)." Harvard Business School Case 414-043, September 2013.
  • 11 Apr 2012
  • Research & Ideas

The High Risks of Short-Term Management

you explain this reasoning, and what your research might hold for policymakers or others who want to guard against this from happening again? Brochet: Short-termism arises because View Details
Keywords: by Sean Silverthorne; Financial Services
  • January 2022 (Revised November 2023)
  • Case

Expanding the Culture of Learning at Kraft Heinz

By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,... View Details
Keywords: Learning; Culture; Work Culture; Workplace Practices; Mergers; Mergers and Acquisitions; Competitive Advantage; Human Capital; Training; Performance Evaluation; Growth and Development; Personal Development and Career; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Food and Beverage Industry
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Whillans, Ashley V., and Carolyn Watson. "Expanding the Culture of Learning at Kraft Heinz." Harvard Business School Case 922-036, January 2022. (Revised November 2023.)
  • 11 Oct 2006
  • Research & Ideas

The Success of Reverse Leveraged Buyouts

shares in a company or part of a company that had been taken private in an initial leveraged buyout. Usually, buyout specialists will hold their... View Details
Keywords: by Sean Silverthorne; Banking; Financial Services
  • 12 Jan 2004
  • What Do You Think?

How Should We Think About the Exportation of Jobs?

jobs. But doesn't that suggest that the jobs that people do hold must be getting better? And to the extent that productivity can fuel growth that exceeds the rate of job export, doesn't that bode well for... View Details
Keywords: by James Heskett
  • 28 Sep 2011
  • Research & Ideas

The Profit Power of Corporate Culture

Danish-based facility services provider ISS; or as some combination of the two—typically in a holding company like US-based marketing services provider Omnicom with a number... View Details
Keywords: by Sean Silverthorne
  • 09 Nov 2010
  • Working Paper Summaries

The Unbundling of Advertising Agency Services: An Economic Analysis

Keywords: by Mohammad Arzaghi, Ernst R. Berndt, James C. Davis & Alvin J. Silk; Advertising
  • 04 Mar 2024
  • Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

and people of color in leadership roles continue to remain scarce, perpetuating a pattern of sameness, with white men often replacing other white men in high-level positions,... View Details
Keywords: by Michael Blanding
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

examine the most up-to-date best practices and explain how companies can put a smile on customers’ faces and keep them coming back for more. In a recent interview, they explained some of their findings.... View Details
Keywords: by Jim Aisner; Retail
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