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- All HBS Web (117)
- Faculty Publications (42)
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A Marketing Revolution - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: A Marketing Revolution National Markets Advertising Products Trade Catalogs Trade Cards Souvenirs &... View Details
- Web
Research Links - The Art of American Advertising
additional 500 trade cards, primarily from companies in the Boston area, some of which are housed in original scrapbooks. Both the Advertising Ephemera and Bates Trade Card collection include souvenir publications, almanacs, brochures, business cards, View Details
- 01 Mar 2017
- News
Lego Stays on Script
of approximately $4.52 billion (five times greater than that of its nearest competitor, Fisher Price), and the company has been hailed as a growth champion. Hear more from company cochairman Jørgen Vig Knudstorp on how Lego balances View Details
Keywords: Julia Hanna
- 31 Jan 2017
- First Look
First Look at New Research: January 31, 2017
Abstract—The Food and Drug Administration approves new medical devices after in-depth reviews of safety and effectiveness data. Some have advocated for shorter review times to encourage innovation. We evaluated whether regulatory review time and product View Details
Keywords: Carmen Nobel
- Web
Bringing a Taste of Japan to the World - Global Activities 2020
with his plan to offer Boston diners a unique blend of authentic Japanese culture and cooking, organic farm-to-table ingredients, and—a novelty for ramen venues—cocktail service. With classic entrepreneurial resilience, by June, Sasago... View Details
- 03 Feb 2020
- What Do You Think?
Can an Organization Have Too Much 'Rebel Talent'?
She backs it up with extensive research, much of it her own. Gino, the Tandon Family Professor of Business Administration at Harvard Business School, builds her book around the “five core elements of rebel talent.” They are: Novelty... View Details
Keywords: by James Heskett
- Web
Influence of the China Trade and the Heard Legacy - A Chronicle of the China Trade
vividly before me.” 63 Western merchants captured their day-to-day existence in detailed descriptions of life in China. “First our long voyage, then the novelty of finding myself in a strange land, and among a strange and most singular... View Details
- Web
The Art of "Posting" - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs Trade Cards Souvenirs & View Details
- 01 Jun 2003
- News
Up Against The Firewall
virtually any metropolitan center these days, unsecured “hot spots” can be found and exploited. It is, he says, an example of “the twin–headed dilemma of new technology — introducing better productivity and novelty into the workplace... View Details
- 16 Jan 2018
- First Look
First Look at New Research and Ideas, January 16, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=53705 Developing Novel Drugs By: Krieger, Joshua, Danielle Li, and Dimitris Papanikolaou Abstract—We analyze firms' decisions to invest in incremental and radical innovation, focusing specifically on pharmaceutical... View Details
Keywords: Sean Silverthorne
- Web
Trade Catalogs - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: Trade Catalogs National Markets Advertising Products Trade Catalogs Trade Cards Souvenirs & View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
made each week to the grocery store, druggist, or dry cleaners. The Lauders hoped to use the novelty and leisurely enjoyment that women connected with upscale department stores to demonstrate their products and stimulate impulse buying.... View Details
- 19 Nov 2014
- HBS Case
Marketing Marijuana
users are the opposite; they are looking for variety and willing to pay extra for it. "Many recreational users come in from out-of-state and enjoy the novelty of the shopping experience—and the cost structure goes up if you offer a... View Details
- 15 Aug 2019
- Blog Post
The Social Enterprise Initiative at HBS
work with leaders who are committed to driving change and creating impact that spans all three. In its 25th anniversary year, the HBS Social Enterprise Initiative celebrated its pioneering role as the first business school to have a center for social impact. This was... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
despite rates comparable to or better than those offered in this country. Deighton and Barwise also warn that interacting digitally with marketers may not remain a favorite use of consumers' scarce leisure time, especially after the View Details
Keywords: by Peter K. Jacobs
- Web
Manuscript Collections - A Chronicle of the China Trade
Collection Guide The George U. Sands business records contain account books, letter books, and unbound papers reflecting Sands’ activity in the management of the Patent Slip and Dock Company, the Novelty Iron Works, and the Hong Kong,... View Details
- 25 Nov 2014
- First Look
First Look: November 25
quality of innovation scaled strongly with firm size, innovation novelty was considerably more invariant to firm size across both breakthrough eras. While there is some evidence of firm-level heterogeneity as a determinant of the scale... View Details
Keywords: Carmen Nobel
- 14 Nov 2005
- Research & Ideas
How Can Start Ups Grow?
growth. While I expected this based on theoretical frameworks, we have come to associate entrepreneurship with novelty so strongly that I was nevertheless surprised to see that mimicry was beneficial even to young firms that typically do... View Details
- 21 Jul 2015
- First Look
First Look: July 21, 2015
novelty but are meaningfully reduced by the publication of objective regulatory guidelines. Finally, I consider how the regulatory process affects small firms' market entry strategies and find that small firms are less likely to be... View Details
Keywords: Sean Silverthorne
- 01 Sep 2009
- News
Read All About It!
day.” The speed, reliability, and sheer novelty of the rails called Americans from all walks of life to climb aboard. And they did. In 1890, nearly 500 million people embarked on train journeys, each for an average trip of 24 miles. Small... View Details