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- All HBS Web
(192)
- People (1)
- News (31)
- Research (129)
- Multimedia (3)
- Faculty Publications (88)
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- 12 Mar 2024
- HBS Case
How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones
Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- 30 Apr 2024
- Book
When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners
pressures to deliver ever greater returns have intensified. Consider some of the high-profile cases that have made the headlines over the years since the article was published: healthcare fraud at Columbia/HCA (1997), labour abuses in the supply chain at View Details
Keywords: by Dina Gerdeman
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
they’re embedded in software, many NFTs can take on functions over and above simple ownership. Owning a house might also gain you access to the local Rotary Club and public schools. Imagine that but for brands: owning a Nike SWOOSH NFT... View Details
- 16 Jul 2012
- Research & Ideas
Are You a Strategist?
While that may sound obvious at face value, it's something that regularly stymies the veteran leaders in Montgomery's executive classes. "We'll be talking about Nike or Apple, and the participants will be praising the authenticity of the... View Details
Keywords: by Carmen Nobel
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
Skies." Nike insists that you "Just Do It." The most successful brands also allow their consumers to co-create brand meaning. “Let's Make America Great Again” is an inclusive call to arms with a powerful goal that each... View Details
Keywords: by John A. Quelch
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
that pays little attention to the well-being of society overall. The vitamin cartel provides another. Compare this type of thinking to initiatives that are designed to create value. You might remember when Nike built a training center in... View Details
Keywords: by Danielle Kost
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
a bit of listening and data mining on social to get a feel for public sentiment. Nike can track whether people are talking about the company in relation to sweatshops, how expensive its products are, or if they appreciate certain features... View Details
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 19 Oct 2021
- Research & Ideas
Fed Up Workers and Supply Woes: What's Next for Dollar Stores?
South China to Los Angeles and Long Beach has gone from $2,500 to $20,000 in the last 18 months. That’s a huge jump. Vietnam right now has a terrible COVID outbreak. They’re locking down places, and that means shutting down factories unless the workers live in the... View Details
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic... View Details
Keywords: by Jill Avery and Richard Edelman
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
on Super Bowl can have a negative effect on a brand, but it's a calculation that, I think, the best brands make and they make wisely. Another case I have is on Nike and (former NFL quarterback) Colin Kaepernick, and the decision to use... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
challenge. For example, LVHM, a French multinational corporation and conglomerate specializing in luxury goods, announced it will cease the production of perfumes in some of its factories in order to make hand sanitizer, and Nike stated... View Details
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more... View Details
Keywords: by Laurie Joan Aron
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
an effective way to establish themselves as hubs. Ping An successfully utilized this tactic in its auto services ecosystem. In a similar vein, Adidas entered the digital fitness market—a field Nike had already ventured into— by acquiring... View Details
- 23 Feb 2004
- Research & Ideas
How Corporate Responsibility is Changing in Asia
Asia," held at the Asia Business Conference on February 14 at Harvard Business School. Ever since the public outcry in the 1990s over the wages paid by Nike to its Asian factory workers, the issue of multinational corporate social... View Details
Keywords: by Julia Hanna
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
move on, become more ambitious." Nike and Dow Chemical are examples of companies that have made it to the innovation stage. After Nike faced accusations about violations of human rights by... View Details
- 11 Jul 2005
- Research & Ideas
The New International Style of Management
and McKinsey consultant, Aaron Pempel (HBS MBA '98) has lived full time in Mexico for nearly two years as a Nike executive. "I absolutely believe there are emerging global universal standards for work, driven to a great extent by the... View Details
Keywords: by Garry Emmons
- 05 Jun 2013
- Op-Ed
Corporate Leaders Need to Step Up on Climate Change
Green initiatives are ubiquitous these days, implemented with zeal at companies like Dupont, IBM, Walmart, and Walt Disney. The programs being rolled out—lighting retrofits, zero-waste factories, and carpool incentives—save money and provide a green glow. Most large... View Details
Keywords: by Michael Toffel & Auden Schendler
- 20 Jul 2010
- First Look
First Look: July 20
Founding of Nike Noam Wasserman and Kyle AndersonHarvard Business School Case 810-077 It had taken Phil Knight 16 long years to build Nike into the number one athletic-shoe company in the country. When... View Details
Keywords: Martha Lagace