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  • March 1999 (Revised March 2001)
  • Case

Nike, Inc.--Entering the Millennium

By: William E. Fruhan Jr.
Traces the evolution of Nike from 1987 through 1998. Through a series of eight assignment questions, it examines how the company has created and sustained a competitive advantage, and how that competitive advantage is reflected in growth, profitability, and share price... View Details
Keywords: Competitive Advantage; Profit; Corporate Strategy; Business Growth and Maturation; Sports Industry; Apparel and Accessories Industry
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  • 30 May 2023
  • Video

Why Business Leaders Need to Hear Larry Miller’s Story

  • 28 Oct 2019
  • News

Will a CEO Change Reignite Under Armour Stock?

  • February 2007 (Revised March 2007)
  • Case

Li Ning - Anything is Possible

A leading sporting goods company in China competes aggressively against global brands Nike and Adidas, with marketing strategies adapted to geographic segments. In the main cities, where competition takes place at a very conceptual level, Li Ning has chosen to adopt a... View Details
Keywords: Product Positioning; Competitive Strategy; Consumer Behavior; Global Strategy; City; Consumer Products Industry; Sports Industry; China
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  • July–August 2014
  • Article

Sustainability in the Boardroom: Lessons from Nike's Playbook

By: Lynn S. Paine
One surprising role of Nike's corporate responsibility committee is to provide support for innovation. More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms,... View Details
Keywords: Corporate Governance; Corporate Accountability; Globalized Firms and Management; Corporate Social Responsibility and Impact; Environmental Sustainability; Apparel and Accessories Industry; Sports Industry
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  • 2014
  • Book

A Social Strategy: How We Profit from Social Media

By: Mikolaj Jan Piskorski
Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from... View Details
Keywords: Internet and the Web; Web; Strategy; Marketing Strategy; Social Marketing
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    A Social Strategy: How We Profit from Social Media

    Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our... View Details

      All Business is Local

      Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on... View Details

      • 30 Apr 2019
      • First Look

      New Research and Ideas, April 30, 2019

      Sneakers Game “Our goal is to be the kind of start-up that would terrify Nike—if Nike didn’t already own us.” Ron Faris, general manager of S23NYC, a Manhattan-based digital studio owned by sports apparel giant Nike, is on the phone with... View Details
      Keywords: Dina Gerdeman
      • 19 Jul 2011
      • First Look

      First Look: July 19

      case:http://cb.hbsp.harvard.edu/cb/product/410008-PDF-ENG Nike Football: World Cup 2010 South Africa Elie Ofek and Ryan JohnsonHarvard Business School Case 511-060 Nike's Football Division needs to devise a strategy to excel at the 2010... View Details
      Keywords: Sean Silverthorne
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      • February 2019 (Revised September 2019)
      • Case

      Amazon in Fashion

      By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
      According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details
      Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; ASOS; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Internet and the Web; Competitive Strategy; Fashion Industry; Retail Industry; Apparel and Accessories Industry
      Related

        Sustainability in the Boardroom

        More and more companies recognize the importance of corporate responsibility to their long-term success—and yet the matter gets short shrift in most boardrooms, consistently ranking at the bottom of some two dozen possible priorities. Many years ago labor conditions... View Details

        • Research Summary

        My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

        1)Branding Strategy: How are iconic brands built?

        I have... View Details

        • Web

        Hiring Organizations

        Next Coast Ventures NextEra Energy, Inc. Nexus Capital Management Nike Ninety One Niyyah Foundation Nomura Greentech Nordstrom Northbeam Nosh Delivery Novo Holdings Nth Cycle NurseWallet Nuveen NVIDIA NYC Department of Environmental... View Details
        • 12 Mar 2024
        • HBS Case

        How Used Products Can Unlock New Markets: Lessons from Apple's Refurbished iPhones

        Some of Apple’s most loyal customers think nothing of upgrading to the latest iPhone every time one comes out. But what about consumers who can’t splurge on a $1,000 iPhone 15 Pro? And what about the electronic waste that would accrue if people threw away functional... View Details
        Keywords: by Rachel Layne; Electronics; Information Technology
        • 30 Apr 2024
        • Book

        When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

        pressures to deliver ever greater returns have intensified. Consider some of the high-profile cases that have made the headlines over the years since the article was published: healthcare fraud at Columbia/HCA (1997), labour abuses in the supply chain at View Details
        Keywords: by Dina Gerdeman
        • Web

        Named Fellowship Funds - Alumni

        and managing principal at Deloitte and is a member of NIKE Inc.'s board of directors. She chairs HBS's Northern California Advisory Council and is a member of its Alumni Board. She is also a senior member on the advisory councils for... View Details
        • Web

        Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting

        different diverse backgrounds.” It was also at HBS that Leahy learned she could utilize her skillset in strategy consulting to contribute to an iconic brand. “I ultimately went to do my internship at Nike in the Corporate Strategy... View Details
        • 23 Jan 2024
        • Book

        More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

        they’re embedded in software, many NFTs can take on functions over and above simple ownership. Owning a house might also gain you access to the local Rotary Club and public schools. Imagine that but for brands: owning a Nike SWOOSH NFT... View Details
        Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services