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Publications

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      • October 2020 (Revised June 2021)
      • Case

      The Bronx Community Foundation

      By: Brian Trelstad and Aldo Sesia
      Derrick and Desmon Lewis were both successful professionals in the consulting and banking industries. They were born and raised in The Bronx, New York City’s poorest borough. The Lewis brothers had always wanted to give back to the community. In 2016 they launched a... View Details
      Keywords: Community Foundations; Social Enterprise; Social Entrepreneurship; Relationships; Business Model; Social Issues; New York (city, NY); United States
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      Trelstad, Brian, and Aldo Sesia. "The Bronx Community Foundation." Harvard Business School Case 321-011, October 2020. (Revised June 2021.)
      • October 2020 (Revised April 2022)
      • Case

      When Institutions Fail: HIV/AIDS in the 1980s

      By: Tom Nicholas and Christian Godwin
      During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details
      Keywords: Ethics; Policy; Government and Politics; Health Pandemics; History; Rights; Media; Organizations; Business and Community Relations; Religion; Social Psychology; Identity; Prejudice and Bias; Social Issues; Public Opinion; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; Journalism and News Industry; United States
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      Nicholas, Tom, and Christian Godwin. "When Institutions Fail: HIV/AIDS in the 1980s." Harvard Business School Case 821-002, October 2020. (Revised April 2022.)
      • August 2020
      • Case

      Gerald Chertavian

      By: Leslie Perlow and Matthew Preble
      Gerald Chertavian (HBS 1992) finds himself at a personal crossroads. It is 1999--the height of the dot com-bubble--and Chertavian and his business partners have just sold their Internet-based business for $83 million. His share of the sale’s proceeds means that he has... View Details
      Keywords: Social Enterprise; Personal Development and Career; Decision Choices and Conditions
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      Perlow, Leslie, and Matthew Preble. "Gerald Chertavian." Harvard Business School Case 421-030, August 2020.
      • July 2020
      • Case

      Amanda and Kristen: Mented Cosmetics

      By: Steven Rogers, Jeffrey J. Bussgang and Alterrell Mills
      The co-founders (Black HBS alumnae) of an e-commerce beauty startup explore the unmet needs within the beauty industry. This case study examines the entrepreneurial opportunities that come from identifying an underserved market, specifically within the Black community... View Details
      Keywords: Brands and Branding; Competition; Customers; Disruption; Disruptive Innovation; Distribution Channels; Entrepreneurship; Finance; Macroeconomics; Marketing; Marketing Channels; Marketing Communications; Marketing Strategy; Mission and Purpose; Organizational Culture; Product Design; Product Development; Product Positioning; Sales; Social Issues; Social Marketing; Business Startups; Strategic Planning; Strategy; Supply Chain Management; Venture Capital; Beauty and Cosmetics Industry; Advertising Industry; Public Relations Industry; Chemical Industry; Manufacturing Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Rogers, Steven, Jeffrey J. Bussgang, and Alterrell Mills. "Amanda and Kristen: Mented Cosmetics." Harvard Business School Case 321-002, July 2020.
      • July 2020 (Revised January 2021)
      • Case

      Pattern Brands

      By: Sunil Gupta, Elie Ofek and Julia Kelley
      In March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies—such as inability to scale and... View Details
      Keywords: Direct-to-consumer; Brands and Branding; Marketing Channels; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Business Model; Business Startups; Growth and Development Strategy; Demand and Consumers; Business Strategy; Diversification; Competitive Advantage; Consumer Products Industry; Retail Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Gupta, Sunil, Elie Ofek, and Julia Kelley. "Pattern Brands." Harvard Business School Case 521-009, July 2020. (Revised January 2021.)
      • June 2020
      • Teaching Plan

      Chief

      By: Katherine B. Coffman, Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein and Katherine Chen
      Teaching Plan serves as a supplement to the case for “Chief: Role for Carolyn Childers” (920-019), “Chief: Role for Lindsay Kaplan” (920-020), and “Scaling at Chief” (920-021). View Details
      Keywords: Negotiation; Negotiation Tactics; Negotiation Participants; Agreements and Arrangements; Business Ventures; Business Startups; Business Model; Business Growth and Maturation; Demographics; Gender; Ownership; Ownership Stake; Strategy; Business Strategy; Expansion; Competition; Finance; Capital; Venture Capital; Service Industry; Technology Industry; North and Central America; United States; New York (city, NY); New York (state, US)
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      Coffman, Katherine B., Jeffrey J. Bussgang, Kathleen L. McGinn, Julia Kelley, Amy Klopfenstein, and Katherine Chen. "Chief." Harvard Business School Teaching Plan 920-033, June 2020.
      • June 2020
      • Supplement

      The New York Times Paywall Update (B)

      By: D. L. Spar and Sunil Gupta
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      Spar, D. L., and Sunil Gupta. "The New York Times Paywall Update (B)." Harvard Business School Multimedia/Video Supplement 520-712, June 2020.
      • June 2020
      • Supplement

      The New York Times Paywall Update (C)

      By: Sunil Gupta and D. L. Spar
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      Gupta, Sunil, and D. L. Spar. "The New York Times Paywall Update (C)." Harvard Business School Multimedia/Video Supplement 520-713, June 2020.
      • March 2020 (Revised May 2022)
      • Case

      The Art of the Merger: The Museum of Modern Art and PS1

      By: Dennis Yao and Hillary Greene
      This case examines the organizational relationship between the Museum of Modern Art and its affiliate MoMA PS1. The relationship raises a number of business and corporate strategy questions regarding the evolution of organizational relationships and their management.... View Details
      Keywords: Arts; Nonprofit Organizations; Corporate Strategy; Mergers and Acquisitions; Disruption; Decision Making; Fine Arts Industry; United States; New York (state, US)
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      Yao, Dennis, and Hillary Greene. "The Art of the Merger: The Museum of Modern Art and PS1." Harvard Business School Case 720-412, March 2020. (Revised May 2022.)
      • March 2020 (Revised October 2020)
      • Case

      Jeffrey Deitch: Art Entrepreneur

      By: Henry McGee, Rohit Deshpandé and Sarah Gulick
      Jeffrey Deitch is an influential gallery owner and art entrepreneur. An HBS alumnus generally credited with developing the field of bank art advisory and financing services, Deitch has had a storied career in both the commercial and non-profit art world. Wrestling with... View Details
      Keywords: Cultural Entrepreneurship; Arts; Personal Development and Career; Fine Arts Industry; New York (city, NY); Los Angeles
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      McGee, Henry, Rohit Deshpandé, and Sarah Gulick. "Jeffrey Deitch: Art Entrepreneur." Harvard Business School Case 320-042, March 2020. (Revised October 2020.)
      • March 2020 (Revised January 2023)
      • Case

      Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities

      By: Lakshmi Ramarajan, Hannah Riley-Bowles and Michael Norris
      In 2019, Nadine Vogel, founder and CEO of Springboard Consulting, a firm that worked with Fortune 500 companies on issues related to disability and their workforce, faced the decision of the best path forward to grow her small company. Should she build more and better... View Details
      Keywords: Diversity; Entrepreneurship; Personal Development and Career; Decision Choices and Conditions; Growth and Development Strategy; Product Development; Market Entry and Exit; Consulting Industry; United States; Florida; New York (state, US)
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      Ramarajan, Lakshmi, Hannah Riley-Bowles, and Michael Norris. "Nadine Vogel: Transforming the Marketplace, Workplace, and Workforce for People with Disabilities." Harvard Business School Case 420-062, March 2020. (Revised January 2023.)
      • March 2020
      • Case

      A Tower for the People: 425 Park Avenue

      By: John Macomber, Joseph G. Allen and Emily Jones
      Healthy buildings and superior air quality are increasingly important since people now spend so much time indoors. Indoor spaces drive performance and productivity. Commercial real estate landlords and investors are responding to the demands of sophisticated tenants... View Details
      Keywords: Health And Wellness; Real Estate; Sustainability; Health; Pollution; Buildings and Facilities; Performance Productivity; Finance; Real Estate Industry; New York (city, NY)
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      Macomber, John, Joseph G. Allen, and Emily Jones. "A Tower for the People: 425 Park Avenue." Harvard Business School Case 220-065, March 2020.
      • March 2020 (Revised March 2022)
      • Case

      Wachtell Lipton: Focused Excellence

      By: Ashish Nanda and Margaret Cross
      For years, Wachtell, Lipton, Rosen & Katz—a small, New York City law firm—has consistently boasted the highest profits per partner and one of the highest “prestige” ratings among U.S.-based law firms. The firm has remained loyal to a distinctive strategy ever since its... View Details
      Keywords: Strategy; Law; Mergers and Acquisitions; Legal Services Industry; New York (city, NY)
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      Nanda, Ashish, and Margaret Cross. "Wachtell Lipton: Focused Excellence." Harvard Business School Case 720-396, March 2020. (Revised March 2022.)
      • February 2020 (Revised January 2022)
      • Case

      Mission Related Investments at the Ford Foundation (A)

      By: Shawn Cole, Michael Norris and T. Robert Zochowski
      In 2017, Darren Walker, president of the Ford Foundation, one of the largest philanthropic foundations in the world, was preparing to meet with his board of directors to discuss beginning a mission related investments (MRI) program. Walker hoped to devote $1 billion of... View Details
      Keywords: Mission-Related Investing; Philanthropy; Foundation; Endowments; Socially Responsible Investing; Investment; Institutional Investing; Investment Activism; Governance; Corporate Social Responsibility and Impact; Mission and Purpose; Social Enterprise; Philanthropy and Charitable Giving; United States; New York (city, NY)
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      Cole, Shawn, Michael Norris, and T. Robert Zochowski. "Mission Related Investments at the Ford Foundation (A)." Harvard Business School Case 220-026, February 2020. (Revised January 2022.)
      • January 2020
      • Case

      The Origins of Bell Labs

      By: Tom Nicholas and John Masko
      In 1947, scientists at Bell Labs invented the transistor—a tiny signal amplifier that would go on to become the fundamental building block of the digital age. But, confounding most traditional economic assumptions, it was not a vigorous startup that made this momentous... View Details
      Keywords: Business History; Innovation Leadership; Technological Innovation; Patents; Monopoly; Organizational Structure; Competitive Strategy; Telecommunications Industry; Boston; Massachusetts; New York (city, NY)
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      Nicholas, Tom, and John Masko. "The Origins of Bell Labs." Harvard Business School Case 820-081, January 2020.
      • January 2020 (Revised November 2020)
      • Case

      Crisis at the 11th Hour

      By: David G. Fubini, Rebecca Henderson, Sarah Gulick and Trevor Fetter
      A successful lawyer describes an important decision she had to make as a young attorney about whether to disclose information in a contract. View Details
      Keywords: Contracts; Agreements and Arrangements; Attorney and Client Relationships; Rank and Position; Trust; Decisions; Legal Services Industry; New York (city, NY)
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      Fubini, David G., Rebecca Henderson, Sarah Gulick, and Trevor Fetter. "Crisis at the 11th Hour." Harvard Business School Case 320-041, January 2020. (Revised November 2020.)
      • December 2019
      • Case

      Dreaming of a New York City Restaurant (A)

      By: Lena G. Goldberg and Michael S. Kaufman
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      Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (A)." Harvard Business School Case 320-058, December 2019.
      • December 2019
      • Supplement

      Dreaming of a New York City Restaurant (B)

      By: Lena G. Goldberg and Michael S. Kaufman
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      Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (B)." Harvard Business School Supplement 320-059, December 2019.
      • December 2019
      • Supplement

      Dreaming of a New York City Restaurant (C)

      By: Lena G. Goldberg and Michael S. Kaufman
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      Goldberg, Lena G., and Michael S. Kaufman. "Dreaming of a New York City Restaurant (C)." Harvard Business School Supplement 320-060, December 2019.
      • December 2019
      • Case

      Steemit: A New Social Media?

      By: Ramon Casadesus-Masanell, Alexander White and Karen Elterman
      This case discusses the alternative social media site Steemit, including the principles it was founded on in 2016 and the challenges it faced in 2019. Steemit was a blockchain-based platform that aimed to differentiate itself from other social media companies by... View Details
      Keywords: Decision Making; Decisions; Voting; Economic Systems; Money; Fairness; Values and Beliefs; Goals and Objectives; Digital Platforms; Product Design; Design; Problems and Challenges; Network Effects; Motivation and Incentives; Social and Collaborative Networks; Reputation; Business Strategy; Competition; Internet and the Web; Social Media; Entertainment and Recreation Industry; United States; Virginia; New York (city, NY)
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      Casadesus-Masanell, Ramon, Alexander White, and Karen Elterman. "Steemit: A New Social Media?" Harvard Business School Case 720-428, December 2019.
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