New Product Rollout - Publications - Faculty & Research - Harvard Business School

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March 1990
Teaching Note

Operations Strategy, Module Overview: Competing on New Products and Processes

By: David A. Garvin

January 2018 (Revised May 2019)
Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery

For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details

Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Consumer Products Industry; United States; North America

September 2017 (Revised September 2023)
Case

Chase Sapphire: Creating a Millennial Cult Brand

By: Shelle Santana, Jill Avery and Christine Snively

The launch of the Chase Sapphire Reserve credit card was enthusiastically received by millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one-year anniversary of the launch approaching, managers are focused on... View Details

Research Summary

Innovation and Productivity

In this stream of research, Professor Steinwender examines how firms adjust their innovative behavior and productivity in response to changes in the external environment. Analyzing Spanish firm-level data, she finds that two mechanisms proposed in the economic... View Details

2007
Chapter

Creativity in Product Development

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details

Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity

Research Summary

Automotive Product Development

At present, my primary research focus is studying product development in the auto industry. I am working with Stefan Thomke (HBS) and Takahiro Fujimoto (University of Tokyo) on the 4th Round of the Global Automotive Development Study. The first round of this... View Details

January 1991 (Revised February 1991)
Teaching Note

Hewlett-Packard (A) and (B): Organizing New Product Sales Channels, Teaching Note

By: V. Kasturi Rangan

Keywords: Product Launch; Computer Industry

February 2011 (Revised November 2012)
Case

Product Development at OPOWER

By: Thomas Eisenmann and Rob Go

OPOWER, a software startup that helps utilities engage their customers in ways that reduce energy consumption, is scaling rapidly. The company's new head of product management has designed a system to address a point of constant tension: whether to build custom... View Details

Keywords: Business Startups; Customer Relationship Management; Entrepreneurship; Growth Management; Product Development; Sales; Customization and Personalization; Energy Conservation; Environmental Sustainability; Information Technology Industry; Utilities Industry

2014
Working Paper

The New Empirical Economics of Management

By: Nicholas Bloom, Renata Lemos, Raffaella Sadun, Daniela Scur and John Van Reenen

Over the last decade the World Management Survey (WMS) has collected firm-level management practices data across multiple sectors and countries. We developed the survey to try to explain the large and persistent TFP differences across firms and countries. This review... View Details

Keywords: Management; Organization; Productivity; Management Practices and Processes; Performance Productivity; Microeconomics

2001
Chapter

Tacit Knowledge, Unarticulated Needs, and Empathic Design in New Product Development

By: Dorothy A. Leonard

Keywords: Product Development; Product Design; Knowledge; Human Needs; Demand and Consumers

July 1992
Article

New Product Channel Choice: A Framework, a Method and an Application

By: V. K. Rangan, M. Menezes and E. P. Maier

Keywords: Product; Decision Choices and Conditions; Framework

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2020
Book

Healthy Buildings: How Indoor Spaces Drive Performance and Productivity

By: Joseph Allen and John D. Macomber

By the time you reach 80, you will have spent 72 years of your life indoors. Like it or not, humans have become an indoor species. This means that the people who design, build, and maintain our buildings can have a major impact on our health.
Ever feel tired... View Details

Keywords: Architecture; Real Estate Development; Air Pollution; Air Quality; Public Health; Productivity Gains; Buildings and Facilities; Health; Pollutants; Performance Productivity; Construction Industry

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August 2002 (Revised December 2002)
Case

Quality Imaging Products (QIP)

Martin Stein, a recent business school graduate, is the new owner of Quality Imaging Products (QIP), a $10-million-a-year remanufacturer of printer and copier ink cartridges. Within weeks of buying the company, QIP's vp for finance, gives an ultimatum: a raise or he... View Details

Keywords: Business or Company Management; Organizational Culture; Crisis Management; Manufacturing Industry

October 2008 (Revised March 2011)
Case

Curled Metal Inc.—Engineered Products Division

By: Benson P. Shapiro and Frank V. Cespedes

Curled Metal Incorporated has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, deliver customer benefits that are many times CMI's manufacturing costs. Joseph Fernandez and Rajiv Sanwal of CMI's Engineered Products... View Details

Keywords: Price; Product Launch; Product Positioning; Business Strategy

August 1998 (Revised February 1999)
Case

Product Development at Dell Computer Corporation

By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade

Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details

Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry

Research Summary

Product Policy and Pricing

By: Robert J. Dolan

Robert J. Dolan's continuing research on marketing issues focuses on pricing policy and new products. His research program encompasses the development of both cases and conceptual models. Dolan's focus is the proper utilization of customer input in the new-product... View Details

Article

Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development

By: D. A. Leonard-Barton

Keywords: Product; Research and Development

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23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research... View Details

Keywords: by Carmen Nobel

1995
Article

Competitiveness and the New Industrial Policy

By: Rafael Di Tella, Alberto Ades and Mark Carney

Keywords: Industrial Policy; Competitiveness; Productivity; Competition; Performance Productivity; Supply and Industry; Policy

September 2009 (Revised October 2010)
Case

Elkay Plumbing Products Division

By: Robert S. Kaplan

The vice president of sales learns that the most profitable 1% of the division's customers generate 100% of profits, and that two of the division's largest customers lose 50% of profits. The division has just finished a project to install a time-driven activity-based... View Details

Keywords: Activity Based Costing and Management; Profit; Management Systems; Consumer Products Industry; Consumer Products Industry

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