New Product Management - Publications - Faculty & Research

05 May 2000
Conference Presentation

Managing the Sources of Uncertainty: Matching Process and Context in New Product Development

By: Alan MacCormack and Roberto Verganti

Keywords: Product Development; Risk Management

June 2015 (Revised February 2017)
Case

Uber and Stakeholders: Managing a New Way of Riding

By 2015, technological innovations—the smartphone and the advanced data connectivity that enabled it—created new opportunities for people to move around cities quickly and conveniently without owning a car, via car-sharing services like Zipcar or new ride-sharing... View Details

Keywords: Uber; Ride-sharing; Sharing Economy; Transportation Network Company; Leadership And Change Management; Stakeholder Management; Managing Change; Leadership; Regulation; Smartphones; Web-enabled Application; Disruptive Technology; Startup Management; Entrepreneurship; Business and Stakeholder Relations; Transportation; Mobile Technology; Transportation Industry; Technology Industry

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January 2004
Article

Managing Price Expectations through Product Overlap

By: John T. Gourville and Youngme Moon

Keywords: Management; Price; Product

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Article

The Growing Strategic Importance of End-of-Life Product Management

By: Michael W. Toffel

Requiring manufacturers to manage the their products when they become waste is an innovative form of regulation, one that has been adopted by countries in Asia, Europe, and North America on a variety of products that range from vehicles to appliances to batteries.... View Details

Keywords: Product; Environmental Sustainability; Cost Management; Wastes and Waste Processing; Strategy; Governing Rules, Regulations, and Reforms; Manufacturing Industry; Asia; Europe; North and Central America

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05 Nov 2018
News

Using Experiments to Launch New Products

Research Summary

Measuring and Managing Uncertainty in Product Development

Dissertation research regarding the startegic implications of uncertainty in product development. View Details

18 May 2023
News

India's New Money Managers

conditioning: the idea that men simply manage money better than women. "This is not just an India problem but rather a global problem," she says. Gupta did, in fact, take the idea back to India, officially launching LXME in 2020 as an... View Details

Keywords: Maureen Harmon

15 Dec 2003
Research & Ideas

The New Global Business Manager

environment to drive innovation." Out of that commitment came SK-II, a skin care product that sells for about $120 a bottle and has moved them into a whole new range. Now this prestige line is being... View Details

Keywords: by Cynthia Churchwell

June 2012
Article

Managing Risks: A New Framework

By: Robert S. Kaplan and Anette Mikes

Risk management is too often treated as a compliance issue that can be solved by drawing up lots of rules and making sure that all employees follow them. Many such rules, of course, are sensible and do reduce some risks that could severely damage a company. But... View Details

Keywords: Risk Management; Governance Controls; Corporate Strategy; Management Analysis, Tools, and Techniques; Framework

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June 2006
Teaching Note

The New Product Development Imperative (TN)

By: Steven C. Wheelwright

Keywords: Product Development

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2001
Working Paper

Managing the Sources of Uncertainty: Matching Process and Context in New Product Development

By: Alan MacCormack and Roberto Verganti

Citation

In this article, we present a new categorization of risk that allows executives to tell which risks can be managed through a rules-based model and which require alternative approaches. We examine the individual and organizational challenges inherent in generating open,... View Details

November 2003 (Revised April 2004)
Background Note

Why Consumers Don't Buy: The Psychology of New Product Adoption

By: John T. Gourville

Looks at the consumer psychology of new product adoption. Identifies a key reason why consumers do not adopt innovations as quickly as developers think they should--an irrational resistance to behavioral change. Identifies strategies for firms to manage and overcome... View Details

Keywords: Product Launch; Consumer Behavior; Social Psychology

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July 2023
Article

Managerial Quality and Productivity Dynamics

By: Achyuta Adhvaryu, Anant Nyshadham and Jorge Tamayo

Do productivity and managerial quality vary within the firm? If so which managerial traits and practices matter most for team productivity? Combining granular garment production data with survey data on managers across 120 production lines in India, we document... View Details

Keywords: Productivity; Non-cognitive Skills; Learning By Doing; Ready-made Garments; Management; Management Practices and Processes; Management Skills; Performance Productivity; Fashion Industry; Manufacturing Industry; India

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April 2013
Article

In Search of a Second Act: Riding the Popularity of a Great First Product Is Easy; Finding the Next One Is Hard

By: Elie Ofek and Jill Avery

The article presents a fictional case study on new product development and improvement after the successful launch of a first breakthrough product. Topics include business planning for brand name products, finance and investment for the development of educational toys,... View Details