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Show Results For
- All HBS Web
(7,858)
- People (18)
- News (1,785)
- Research (4,908)
- Events (36)
- Multimedia (59)
- Faculty Publications (2,980)
- 22 Jun 2017
- News
ShotSpotter: A Gunfire Detection Business Looks for a New Market
- February 12, 2021
- Article
The Commercial Space Age Is Here
By: Matt Weinzierl and Mehak Sarang
In May of 2020, SpaceX made history as the first private company to send humans into space. This marks not only a tremendous technological achievement, but also the first indication that an entirely new “space-for-space” industry—that is, goods and services designed to... View Details
Keywords: Space Economy; New Markets; Emerging Markets; Opportunities; Entrepreneurship; Commercialization; Aerospace Industry
Weinzierl, Matt, and Mehak Sarang. "The Commercial Space Age Is Here." Harvard Business Review Digital Articles (February 12, 2021).
- September 2014 (Revised November 2014)
- Teaching Note
Paddle8: Painting a New Picture of the Art Market
By: Mukti Khaire
regulating — and competing with — decentralized software platforms
New platforms reinvent traditional markets as varied as transport, short-term accomodations, and media. (Consider Uber, Airbnb, and YouTube.) With new business models come new questions of regulation which Edelman and coauthor Damien Geradin assess in View Details
- 1990
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. U.K.: Heinemann, 1990. (United Kingdom edition.)
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
Front Page News: The Effect of News Positioning on Financial markets
This paper estimates the effect of presentation of information on financial markets, using quasi-random variation in prominent "front page" positioning of news on the Bloomberg... View Details
- 1993
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. Tokyo, Japan: Minerva Shobo, 1993, Japanese ed. (Translated into Japanese.)
- 1996
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. 2nd ed. Boston: Harvard Business School Press, 1996.
- 1990
- Book
New and Improved: The Story of Mass Marketing in America
By: R. S. Tedlow
Tedlow, R. S. New and Improved: The Story of Mass Marketing in America. New York: Basic Books, 1990.
- September 2016 (Revised November 2017)
- Case
Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'
By: Robert J. Dolan
“A Warby Parker of mattresses? Somebody is going to do it. Why not us?”
This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator... View Details
Keywords: Mattress; Sleep; Marketing; Business Model; Marketing Channels; Adoption; Sales; Consumer Products Industry
Dolan, Robert J. "Casper Sleep Inc.: Marketing the 'One Perfect Mattress for Everyone'." Harvard Business School Case 517-042, September 2016. (Revised November 2017.)
- 22 Nov 2018
- News
WhatsApp Names New India Head to Grow its Biggest Market
- 14 Feb 2011
- Research & Ideas
Clay Christensen’s Milkshake Marketing
Updated to clarify a failure rate figure included in an earlier version. When planning new products, companies often start by segmenting their markets and positioning their merchandise accordingly. This... View Details
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
- February 1987 (Revised October 1989)
- Teaching Note
Rohm and Haas (A): New Product Marketing Strategy, Teaching Note
Teaching Note for (9-587-055). View Details
Keywords: Chemical Industry
- 22 Jun 2017
- Cold Call Podcast
ShotSpotter: A Gunfire Detection Business Looks for a New Market
- June 2016 (Revised March 2017)
- Case
Global Wine War 2015: New World Versus Old
By: Christopher A. Bartlett and Sarah McAra
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers in the battle for the Chinese wine market in 2015. China’s wine consumption growth presented a large and fast-growing export target that was extremely... View Details
Keywords: Competitive Advantage; Government Regulation; Industry Analysis; International Business; International Marketing; Market Entry; Exports; Business And Government Relations; China; Europe; France; Australia; Trade; Global Strategy; Governing Rules, Regulations, and Reforms; Consumer Behavior; Market Entry and Exit; Competition; Food and Beverage Industry; France; Europe; Australia; China
Bartlett, Christopher A., and Sarah McAra. "Global Wine War 2015: New World Versus Old." Harvard Business School Case 916-415, June 2016. (Revised March 2017.)
- August 2018 (Revised September 2019)
- Case
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)