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  • All HBS Web  (10,713)
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    • News  (2,642)
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  • November 1991
  • Case

Time Inc. and New Magazine Development (A)

By: David J. Collis and Nancy Donohue
Keywords: Journals and Magazines; Product Development; Publishing Industry
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Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development (A)." Harvard Business School Case 792-043, November 1991.
  • October 1996 (Revised December 2022)
  • Case

Chiquita Brands International (A)

By: Debora L. Spar and Terence Mulligan
When a new banana import policy is implemented in 1993 by the European Union, Chiquita Brands International, the world's largest banana distributor, watches its sales and net income plummet. The policy, Council Regulation (EEC 404/93), uses a new tariff and quota... View Details
Keywords: Plant-Based Agribusiness; Trade; Government and Politics; Policy; Market Design; Fairness; Agriculture and Agribusiness Industry; Latin America; European Union
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Spar, Debora L., and Terence Mulligan. "Chiquita Brands International (A)." Harvard Business School Case 797-015, October 1996. (Revised December 2022.)
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

strong worldwide. The chairman is committed to the environment. Many consumers are no longer considering Fords when buying their new cars, but they are predisposed to giving Ford another chance. Fords worldwide should henceforth have a... View Details
Keywords: by John A. Quelch; Auto
  • March 1996 (Revised April 1996)
  • Case

State Street Bank and Trust Company: New Product Development

By: Gary P. Pisano and Maryam Golnaraghi
Portrays the dilemma faced by Marsh Carter, CEO and chairman of the board of State Street Bank, in May 1995. For the past decade, the bank earned continually expanding earnings through its rapidly growing custody business. Now, as that business matures and custodial... View Details
Keywords: Product Development; Finance; Problems and Challenges; Management Teams; Organizational Change and Adaptation; Change Management; Strategy; Banking Industry
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Pisano, Gary P., and Maryam Golnaraghi. "State Street Bank and Trust Company: New Product Development." Harvard Business School Case 696-087, March 1996. (Revised April 1996.)
  • 23 Apr 2012
  • Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research... View Details
Keywords: by Carmen Nobel
  • March 2022 (Revised July 2022)
  • Teaching Note

Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
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Avery, Jill. "Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences." Harvard Business School Teaching Note 522-065, March 2022. (Revised July 2022.)
  • 2013
  • Case

Innovation and Development of China Machine Press in the New Century

By: F. Warren McFarlan, Ning Jia and Guo Jia
China Machine Press (CMP), founded in 1952, is a leading multi-field, multi-discipline and multimedia publishing group in China with large scale, comprehensive and specialized business that integrates paper media, audiovisual media and online media, and combines... View Details
Keywords: General Management; Organizational Structure; Strategy; China; China
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McFarlan, F. Warren, Ning Jia, and Guo Jia. "Innovation and Development of China Machine Press in the New Century." Tsinghua University Case, 2013.
  • 18 Sep 2007
  • Research & Ideas

How Brand China Can Succeed

helped Spain present itself to the world as a modern, up-and-coming member of the European Union. However, a series of recent setbacks threaten China's new and improving image. As a result, China looks like a country that loves the... View Details
Keywords: by John Quelch
  • May 2012 (Revised October 2012)
  • Case

Yum! Brands

By: Jordan Siegel and Christopher Poliquin
Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push.... View Details
Keywords: International Business; International Marketing; Global Strategy; Competitive Strategy; Food and Beverage Industry; United States; Europe; Australia; Africa; Asia
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Siegel, Jordan, and Christopher Poliquin. "Yum! Brands." Harvard Business School Case 712-422, May 2012. (Revised October 2012.)
  • January 2018 (Revised May 2019)
  • Case

Adeo Health Science: Turning a Product into a Brand

By: Elizabeth A. Keenan and Jill Avery
For decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse its position. Parents were now warned that... View Details
Keywords: Startup; Health Care; Consumer; Consumer Products; Branding; Distribution; Retailing; Go To Market Strategy; Marketing; Marketing Channels; Marketing Communications; Brands and Branding; Marketing Strategy; Entrepreneurship; Health Care and Treatment; Consumer Products Industry; Health Industry; United States; North America
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Keenan, Elizabeth A., and Jill Avery. "Adeo Health Science: Turning a Product into a Brand." Harvard Business School Case 518-065, January 2018. (Revised May 2019.)
  • 10 Oct 2007
  • Research & Ideas

“Blank” Inside: Branding Ingredients

that will make air travel more pleasurable. For the first time, Boeing has branded a new product, naming the 787 the Dreamliner. And All Nippon Airways, the archrival of Japan Airlines, which placed the... View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 09 Jul 2008
  • Research & Ideas

Starbucks’ Lessons for Premium Brands

experience to the American mass market. Wall Street bought into the vision of Starbucks as the "third place" after home and work. New store openings and new product launches fueled the stock price.... View Details
Keywords: by John Quelch; Retail
  • 2016
  • Book

Slavery's Capitalism: A New History of American Economic Development

By: Sven Beckert and Seth Rockman
During the nineteenth century, the United States entered the ranks of the world's most advanced and dynamic economies. At the same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism... View Details
Keywords: History; Development Economics; Ethics; Social Issues; United States
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Beckert, Sven and Seth Rockman, eds. Slavery's Capitalism: A New History of American Economic Development. Philadelphia: University of Pennsylvania Press, 2016.
  • Article

Learning-Before-Doing in the Development of New Process Technology

By: Gary P. Pisano
Keywords: Learning; Research and Development; Technology
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Pisano, Gary P. "Learning-Before-Doing in the Development of New Process Technology." Research Policy 25, no. 7 (October 1996): 1097–1119.
  • April 1997
  • Article

New Product Development Structures and Time to Market

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product Development
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Datar, S., C. Jordan, S. Kekre, S. Rajiv, and K. Srinivasan. "New Product Development Structures and Time to Market." Management Science 43, no. 4 (April 1997): 452–464.
  • October 2023
  • Article

Finding New Business and Developing Relevant Sales Capabilities

By: Frank V. Cespedes
There are few alternatives to growth for most companies. It’s the rare firm whose goal involves getting smaller and, for employees, there is a strong correlation between their company’s growth rate, promotion opportunities, and job satisfaction. But a growth strategy... View Details
Keywords: Growth and Development Strategy; Sales
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Cespedes, Frank V. "Finding New Business and Developing Relevant Sales Capabilities." Top Sales Magazine (October 2023), 24–25.
  • March 1996
  • Case

New Product Development at Canon: The Contact Sensor Project

By: Joseph L. Bower and Michael Partington
Canon is one of the leading innovators in the world. This case describes the processes by which Canon manages the flow of ideas from basic science to new products, and how it harnesses product innovation to a strategy of diversification. View Details
Keywords: Innovation and Management; Strategic Planning; Innovation and Invention; Innovation Strategy; Management Practices and Processes; Diversification; Success; Consumer Products Industry
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Bower, Joseph L., and Michael Partington. "New Product Development at Canon: The Contact Sensor Project." Harvard Business School Case 396-247, March 1996.
  • 30 Apr 2008
  • Sharpening Your Skills

Sharpening Your Skills: Brand Management

disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do their own ad hoc marketing. B2B marketers are realizing that... View Details
Keywords: by Staff; Sports; Publishing; Auto
  • June 1998 (Revised September 1998)
  • Case

Case for Brand Loyalty, A

Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the... View Details
Keywords: Consumer Behavior; Brands and Branding
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Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
  • 1994
  • Article

A Multi-Project Management Framework for New Product Development

By: Roberto Verganti
Citation
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De Maio, Adriano, Roberto Verganti, and Mariano Corso. "A Multi-Project Management Framework for New Product Development." European Journal of Operational Research 78, no. 2 (1994): 178–191.
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