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Publications

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  • All HBS Web  (492)
    • People  (3)
    • News  (117)
    • Research  (288)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (65)

Show Results For

  • All HBS Web  (492)
    • People  (3)
    • News  (117)
    • Research  (288)
    • Events  (1)
    • Multimedia  (2)
  • Faculty Publications  (65)
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  • 01 Sep 2007
  • News

Riding It Out

chaos, damage to customer relations, and harm to the brand that swirl around any product recall. Nope. By five o’clock that afternoon, the SmartPak customers who had purchased the batch of the product in question had received either a... View Details
Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • 25 Aug 2022
  • News

On Purpose

our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 01 Oct 2002
  • News

What's Cookin'

from the Class of 1977 interviewed for this article, Fox came to the restaurant industry by an indirect path, but now finds himself completely immersed in its unique complexities and rewards. The National Restaurant Association projects... View Details
Keywords: Hanna, Julia
  • 11 Dec 2014
  • News

Fashion's Retail Revolution

MBAs in retail, starting in the bargain basement of Bloomingdale’s. He worked his way up through the ranks of the department store to chairman and CEO, establishing the old, family-owned store as a national luxury View Details
Keywords: April White; fashion; Leather and Allied Product Manufacturing; Manufacturing; Finance
  • 08 Sep 2016
  • News

How We Make It Work

company’s director of marketing and is now brand manager for a large, national product line. He’s interested in either starting or acquiring his own company when the opportunity presents itself; the family... View Details
  • 01 Jun 2018
  • News

June 2018 Alumni and Faculty Books

the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
  • 01 Mar 2007
  • News

Daniel Vasella

question was, do we get out of it or increase our stake? In view of the long-term trends that we are seeing, generics is a field that is here to stay. And if we want to be in that field, we need to be able to compete with the best. The generics business is less... View Details
Keywords: Roger Thompson; multinational pharmaceutical company; prescription drugs; vaccines; Medicare; generics business; Health, Social Assistance
  • 04 Aug 2020
  • News

How Business Can Advance Racial Equity

disparity, wealth disparity, gender disparities, racial disparities. When we're in a moment when democracy is in decline, authoritarianism is on the rise around the world and where many people in this country and beyond are fearful and dissatisfied with our View Details
  • 01 Jun 2022
  • News

June 2022 Alumni and Faculty Books

before the Civil War, came of age in a nation in crisis. Whether using pencil, watercolor, or, most famously, oil, Homer addressed the hopes and fears of his fellow Americans and invited his viewers into stories embedded with universal,... View Details
Keywords: Publishing Industries (except Internet); Information
  • 01 Dec 2012
  • News

From Where We Stand

goals is permissible—a lesson no one taught me early in my career. FLAVIA BUARQUE DE ALMEIDA Cathy Benko (MBA 1989), vice chairman and chief talent officer, Deloitte Consulting, Foster City, California First, someone who can help you think through what your personal... View Details
  • 02 Oct 2015
  • News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
  • 01 Mar 2010
  • News

Money Matters

base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details
Keywords: Roger Thompson; Finance
  • 30 Nov 2017
  • News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details
Keywords: Dan Morrell; photographed by Saverio Truglia
  • 01 Jun 2005
  • News

One-on-One with Grover Norquist

raising taxes. With the Pledge, we branded the Republican Party at the national level as the party that will not raise your taxes. What are your tax reform priorities for the second Bush administration? Year... View Details
Keywords: Government
  • 01 Mar 2014
  • News

Everything Old Is a New Opportunity

Stephen Johnston (photo by Gary Laufman) For a mobile-focused business entrepreneur, Stephen Johnston (MBA 2002) is more than a bit of a contrarian. Unlike many of his peers, Johnston, 41, has his sights set not on emerging nations but on... View Details
Keywords: Robert S. Benchley; Health, Social Assistance; Personal Services
  • 01 Oct 2000
  • News

Faculty Retirements

includes econometric studies of the effects of scale and scope on advertising agency costs and intermedia competition in the U.S. national advertising market. He has also studied the changes over time in the concentration and geographical... View Details
  • 01 Jun 2006
  • News

One-on-One with Tom Oreck

Oreck’s guidance, New Orleans–based Oreck Corporation had steadily grown into a national brand known for its lightweight, powerful vacuums. As it prospered, the company acquired a manufacturing plant eighty... View Details
Keywords: Roger Thompson; Clothing and Clothing Accessories Stores; Retail Trade
  • 29 Apr 2025
  • News

Challenge Accepted

brand marketing standpoint, from a comms and a messaging standpoint, that creates a level of complexity that makes our work a lot harder and requires us to have a lot of creativity and it requires us to try a lot of things that don’t work... View Details
Keywords: challenges; failure; advice; experience
  • 01 Jun 2011
  • News

Downtime

Assassinations, Aravind Adiga because I loved his Booker Prize–winning debut novel, The White Tiger. The Soul of Leadership, Deepak Chopra because he spoke about it when I was interviewing him for a case on the branding of yoga. Let My... View Details
Keywords: fiction; Christianity
  • 01 Sep 2017
  • News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the... View Details
Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
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