NFL - Publications - Faculty & Research

February 2008 (Revised September 2009)
Case

Lance Johnstone: Developing 3000 North Broad

The case focuses on Lance Johnstone, a former NFL player, who has dabbled in real estate development during his playing career, and now, as a retired player, is trying to pursue the development of a 10-unit rental apartment building in a depressed area of Philadelphia,... View Details

Keywords: Budgets and Budgeting; Development Economics; Construction; Entrepreneurship; Financing and Loans; Investment Return; Urban Development; Real Estate Industry; Philadelphia

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October 2020 (Revised March 2021)
Case

Pete Carroll: Building a Winning Organization through Purpose, Caring, and Inclusion

By: Ranjay Gulati, Matthew Breitfelder and Monte Burke

Competing at the highest levels of the National Football League (NFL) requires tremendous skill, dedication and persistence. The most successful coaches in the NFL know how to draw out a higher level of performance and consistency from their players. This is typically... View Details

Keywords: National Football League; Leadership Style; Organizational Culture; Mission and Purpose; Relationships; Performance; Success; Sports; Sports Industry

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Research Summary

Strategic Human Capital

My research focuses on the links between managerial background, job attributes, organizational/firm characteristics, and firm performance. Broadly speaking, I am interested in how a manager's skills, knowledge, connections, experiences, and other attributes... View Details

19 Mar 2019
First Look

New Research and Ideas, March 19, 2019

from the Negotiations That Wrested the NFL from CBS By: Sebenius, James K. Abstract—A remarkable 1993 negotiation rocked the world of American football with aftershocks that have directly shaped today’s entertainment and media landscapes... View Details

Keywords: Dina Gerdeman

04 Feb 2025
HBS Seminar

Anocha Aribarg, University of Michigan

14 Dec 2010
First Look

First Look: Dec. 14

president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best strategy... View Details

Keywords: Sean Silverthorne

Web

Hiring Organizations

National Basketball Association - NBA National Football League - NFL Nelo Netflix Neuberger Berman New Balance New England Innovation Academy New Fortress Energy New Mountain Capital New Politics New York City Economic Development... View Details

26 Apr 2024
HBS Case

Deion Sanders' Prime Lessons for Leading a Team to Victory

caught the eye of major brands and led to marketing contracts. Ultimately, Sanders would go on to become one of the only athletes in the world to simultaneously play professional football and baseball, winning two Super Bowls in the NFL... View Details

Keywords: by Avery Forman; Sports

Web

Past Programs - Crossover Into Business

early to get ready for life outside basketball. ” Lance Thomas NBA Player Apply Past Participants Kellyn Acosta MLS Steven Adams NBA Kristie Ahn WTA Kayla Alexander WNBA Al-Farouq Aminu NBA Calvin Anderson NFL Henry Anderson View Details

29 Oct 2013
Research & Ideas

Do Employees Work Harder for Higher Pay?

In a famous scene from the film "Jerry Maguire," NFL wide receiver Rod Tidwell repeatedly screams, "Show me the money!" as his agent listens on the other end of the telephone. Intuition might tell us that showing the money motivates, and... View Details

Keywords: by Chuck Leddy & Harvard Gazette

01 Mar 2024
News

Game On

categories. Take, for starters, the food and beverage model: Like any bowling alley, Top Golf, or the Kansas City–based Chicken N Pickle (with NFL investors Patrick Mahomes and Travis Kelce), these establishments lure people in with an... View Details

Keywords: Jen McFarland Flint; photographed by Edward Linsmier; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

Web

Skydeck - Alumni

Breakfast McDonald’s SVP Kristy Cunningham (MBA 1998) , who helped lead the company’s wildly successful all-day breakfast initiative, talks about what the global icon learned from the experience—and what it taught her about herself Finding Faith in an View Details

30 Jun 2014
Lessons from the Classroom

The Role of Emotions in Effective Negotiations

negotiator who doesn't have either an explicit understanding about emotions, or is highly intuitive about the process." Negotiating In The NFL Wasynczuk (HBS MBA '83) should know—he served as chief operating officer for the New... View Details

Keywords: by Michael Blanding; Entertainment & Recreation; Sports

27 May 2015
Blog Post

What is an HBS Section?

section’s ability to bring together people who otherwise may not have ever gravitated towards each other. Where else can you find the son of a US Senator, a first generation college student from Arizona, a Canadian Olympic ping pong player, a former View Details

01 Dec 2018
News

In My Humble Opinion: Growth Investor

a more favorable market environment for our impact model, so there was some concern as to whether our model was portable. That building is now one of PD’s best-performing assets.” Inspiration: Former NFL wide receiver Jerry Rice. “No one... View Details

Keywords: Julia Hanna

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

the NFL does simply from television contracts, those monies annually dwarf all the numbers you just mentioned, which include everything for baseball. Baseball may be bouncing back to some degree, but at the end of the day, it still... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

02 Feb 2022
Blog Post

How I Spent My HBS 2+2 Deferral: Nikki Philip

At the NFL I was responsible for the holistic wellness of active and retired football players as well as coaches and staff. Did 2+2 change your path or alter your post-undergraduate plans? 2+2 made many of my decisions between undergrad... View Details

07 Apr 2015
News

Warrior Spirit

Friday night fight every week of the year. (Courtesy of ONE FC) Navigating those complexities could result in a big payoff, of course. “The NBA or NFL sell their media rights to companies for billions of dollars,” says Sityodtong. “The... View Details

Keywords: Julia Hanna; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; Technical and Trade Schools; Educational Services

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

on Super Bowl can have a negative effect on a brand, but it's a calculation that, I think, the best brands make and they make wisely. Another case I have is on Nike and (former NFL quarterback) Colin Kaepernick, and the decision to use... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

Pete Rozelle

When Rozelle became NFL commissioner in 1960, the league was a loose structure of autonomous teams. Rozelle, seeing the potential for professional sports as a big business, made two very important changes: consolidation of the View Details

Keywords: Entertainment & Broadcast Media

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