Publications

SSRN

Research Summary

Making Machine Learning Models Fair

By: Himabindu Lakkaraju

The goal of this research direction is to ensure that the machine learning models we build and deploy do not discriminate against individuals from minority groups. View Details

November 2015
Teaching Note

GenapSys: Business Models for the Genome

By: Joseph B. Fuller and Matthew G. Preble

Teaching note to support "GenapSys: Business Models for the Genome." View Details

August 2012 (Revised July 2017)
Case

Netflix: Valuing a New Business Model

By: Francois Brochet, Suraj Srinivasan and Michael Norris

In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the... View Details

Keywords: Performance Measurement; Online Business; Asset Recognition; Accounting; Performance Evaluation; Online Technology; Motion Pictures and Video Industry; United States; Canada; Latin America; West Indies

Educators

Founded in 2007 as an online book retailer, Flipkart rapidly became the largest e-commerce player in India, valued at almost $15 billion. However, it faced intense competition from other e-commerce players like Amazon and Snapdeal. Over the years Flipkart was slowly... View Details

January 2008 (Revised August 2009)
Module Note

Competing through Business Models (B): Competitive Strategy vs. Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Business Strategy; Competitive Strategy

July–August 2011
Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck

The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details

Keywords: Business Model; Financial Management; Performance Evaluation

22 Jul 2010
Working Paper Summaries

Business Model Innovation and Competitive Imitation

Keywords: by Ramon Casadesus-Masanell & Feng Zhu

01 Dec 1985
Keynote Speech

Model Management Systems: Proposed Model Representations and Future Designs

By: L. M. Applegate, G. Klein, B. R. Konsynski and J. F. Nunamaker

Keywords: Management Systems

2012
Chapter

Competing through Business Models

By: Ramon Casadesus-Masanell and Joan E. Ricart

Keywords: Business Model; Competitive Advantage

April 2010
Course Overview Note

Competing through Business Models

By: Ramon Casadesus-Masanell

This note was prepared to aid instructors in the EC course “Competing through Business Models” (CTBM). Describes the course objectives; the conceptual framework used in the course; some central principles that emerge from this framework; and the modular structure of... View Details

Keywords: Curriculum and Courses; Business Model

October 2005
Case

Wipro Technologies: The Factory Model

Based in Bangalore, Wipro Technologies is a rapidly growing software services company. Wipro is experimenting with a new software service delivery model that draws on the principles of the Toyota production system and "lean" manufacturing. Addresses the advantages and... View Details

Keywords: Job Cuts and Outsourcing; Service Operations; Applications and Software; Standards; Information Technology Industry; Bangalore

Educators

Article

When Does Familiarity Promote Versus Undermine Interpersonal Attraction? A Proposed Integrative Model from Erstwhile Adversaries

By: Eli J. Finkel, Michael I. Norton, Harry T. Reis, Dan Ariely, Peter A. Caprariello, Paul W. Eastwick, Jenna H. Frost and Michael R. Maniaci

This article began as an adversarial collaboration between two groups of researchers with competing views on a longstanding question: Does familiarity promote or undermine interpersonal attraction? As we explored our respective positions, it became clear that the... View Details

Keywords: Attraction; Relationship Stage Model; Adversarial Collaboration; Familiarity; Marketing

Read Now

2022
Article

A Human-Centric Take on Model Monitoring

By: Murtuza Shergadwala, Himabindu Lakkaraju and Krishnaram Kenthapadi

Predictive models are increasingly used to make various consequential decisions in high-stakes domains such as healthcare, finance, and policy. It becomes critical to ensure that these models make accurate predictions, are robust to shifts in the data, do not rely on... View Details

Keywords: AI and Machine Learning; Research and Development; Demand and Consumers

Read Now

2012
Chapter

Creating Leaders: An Ontological/Phenomenological Model

By: Michael C. Jensen, Werner Erhard and Kari L. Granger

The sole objective of our ontological/phenomenological approach to creating leaders is to leave students actually being leaders and exercising leadership effectively as their natural self-expression. By "natural self-expression" we mean a way of being and acting in any... View Details

Keywords: Leadership Development; Attitudes; Behavior; Experience and Expertise; Knowledge Acquisition

SSRN

Research Summary

The Learning As BehaviorS (LABS) Model

The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details

2008
Chapter

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann

Keywords: Customer Value and Value Chain

04 Sep 2013
News

Hollywood’s Tanking Business Model

March 2007 (Revised December 2007)
Background Note

Alleviating Poverty and Malnutrition: Successful Models

By: Ray A. Goldberg, Laura Winig and Kerry Herman

Provides successful models of private-public sector cooperatives in alleviating poverty and malnutrition. View Details

Keywords: Business Model; Nutrition; Cooperative Ownership; Business and Government Relations; Non-Governmental Organizations; Poverty; Welfare