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Show Results For
- All HBS Web
(936)
- People (1)
- News (163)
- Research (617)
- Events (1)
- Multimedia (1)
- Faculty Publications (303)
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- 01 Mar 2019
- News
Case Study: Off to a Fine Art
which was sourcing originals for its new hotel in Oakland, for example, and a florist who was staging a large-scale but short-term installation at Instagram’s headquarters. At first Giridharadas was simply hoping to build a better market... View Details
Keywords: Jen McFarland Flint
- 17 Feb 2011
- News
Field Report: Rwanda
relating to the radio company, which was completely fascinating because it gave us an excuse to talk to eight of the biggest firms in Kigali about their marketing strategy and to compare how they did business,” says Barry, a former... View Details
- 01 Jun 2016
- News
Taking Care of Business
most importantly, affordable. Since then, the company’s offerings have expanded to include a monitor that uses mobile technology to record patient calls and response times by medical professionals; also in the works is a medication... View Details
Keywords: Julia Hanna
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
million in revenue in 2013, up from $58 million in 2012. And it touts a Net Promoter Score—a customer-satisfaction indicator—in the low 80s, saying it is "significantly higher than Apple and Amazon, and nearly 50 points higher than phone carriers." But naturally, the... View Details
- 24 Apr 2014
- News
Creating a mathematical method to understand consumer behavior in a digital world
homophily—the “birds-of-a-feather” tendencies of like-minded people? Only by understanding the relative impacts of these factors can companies develop effective marketing strategies. Studying the adoption of a View Details
- 13 Sep 2019
- News
Hollywood Ending
that the only way to create this new market was to build a huge library of content that was made specifically for mobile devices, and then pursue whatever marketing investments... View Details
- 18 Jul 2014
- News
Team Players
"I'll take that bet." Despite having come off a solid win as chief marketing officer of the NY/NJ Super Bowl Host Committee, Amy Aronoff Blumkin (MBA 1988), isn't talking about football. She's recounting what she told her boss at AT&T... View Details
- 01 Jun 2001
- News
Q&A: Donna Dubinsky
as CEO and president of Palm Computing and a decade as a marketing and logistics executive at Apple and its spin-off Claris, Dubinsky cofounded Handspring. As the company’s CEO, she oversees development, production, and View Details
- 28 May 2019
- News
Research Brief: Field Research
Illustration by Joe Waldron Illustration by Joe Waldron Back in 2010, HBS finance professor Shawn Cole embarked on a two-year randomized control trial with Nilesh Fernando, then a PhD candidate at Harvard, to evaluate whether a mobile... View Details
- 21 Oct 2013
- News
Moving the Needle
Fran Seegull by Jill Radsken Fran Seegull is a woman on a mission, and it started with a paper she wrote at Harvard Business School. A lifelong passion for philanthropy brought Seegull (MBA 1998) to HBS, to see if she could mobilize the... View Details
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
valuable and transformative." Also last September, Acxiom unveiled its beta Audience Operating System, which allows marketers to connect traditionally disconnected data across all channels — online, offline, and View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details
- 01 Jan 2012
- News
Andrew H. Tisch, MBA 1977
Co-Chairman, Loews Corporation Download Tisch profile (pdf) Return to Alumni Achievement Awards main page TIMELINE 1949 Born, Asbury Park, New Jersey 1971 Earns BS, Hotel Administration, Cornell University 1971 Joins Loews as Marketing... View Details
- 01 Oct 1997
- News
Meeting the Challenges of Third-World Development
to any business school grad: setting up accounting systems, developing marketing strategies, monitoring performance, analyzing competition, creating business plans and feasibility studies, pricing, developing and evaluating project... View Details
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
children in real-life situations as they learn experientially through play in familiar environments using a mobile device. canada PIXIE is a website that connects passionate, small product companies, designers, and artisans with their... View Details
- 01 Dec 2019
- News
Making Eco Easy
Competition (photo by Susan Young) That realization later led Paiji Yoo (who left HBS after her first year to pursue a mobile shopping startup she created) and her sectionmate John Mascari (MBA 2012) to cofound Blueland, which makes... View Details
Keywords: Jennifer Gillespie
- 21 Nov 2013
- News
Case Study: BlackBerry and Thorsten Heins
which was facing numerous challenges: a rapidly decreasing market share, falling revenues, and cratering investor faith. Heins went about cutting costs—including the layoff of more than 5,000 workers in May 2012—scrapped plans to make the... View Details
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
considerably. He went on to earn advanced degrees in biochemistry and management science and immigrated with his new wife, Shainoor, to Vancouver. After a brief stint at a pharmaceutical company (“I’m an entrepreneur; I just didn’t fit”), Khoja took a job in... View Details
Keywords: Julia Hanna
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
also some sticks and penalties in it. The most important one is probably the first-of-its-kind fee on methane emissions from the oil and gas sector, which is boosting the developing market for equipment to detect and measure methane... View Details
- 02 Mar 2023
- News
Carbon's Second Act
Photo credits: Brenae Bowers Brix and Russ Campbell Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: This story starts the way all classic stories of tech entrepreneurship do: In Todd Brix's garage. Brix (MBA 1997) started his career in the... View Details